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Director Of Event Sales Jobs (NOW HIRING)

CATCH Hospitality Group

Director of Events

New York, NY

$120 - $160K/hr

Position Overview We are seeking a strategic, entrepreneurial, and relationship-driven Director of ... This position requires a minimum of 6 years experience in Restaurant Event Sales. Base salary ...

Invited Clubs

Event Sales Director

San Diego, CA

Come be a part of this incredible and inclusive team atInvited! Job Summary: The Event Sales Director is responsible for the strategic oversight, selling, planning, and coordination of all aspects of ...

ClubCorp

Event Sales Director

San Diego, CA · On-site

Come be a part of this incredible and inclusive team at Invited! Job Summary: The Event Sales Director is responsible for the strategic oversight, selling, planning, and coordination of all aspects ...

Invited

Event Sales Director

Clearwater, FL · On-site

Event Sales Director at Countryside Country Club | Clearwater, FL | Invited Located in the ... Play 27 holes of golf, enjoy tennis on our 14 lighted courts, go for a dive in one of two pools or ...

ClubCorp

Event Sales Director

Tampa, FL · On-site

Event Sales Director at Countryside Country Club | Clearwater, FL | Invited Located in the ... Play 27 holes of golf, enjoy tennis on our 14 lighted courts, go for a dive in one of two pools or ...

Marriott

Director of Event Planning

Chantilly, VA

Ensures a seamless turnover from sales to operations and back to sales while consistently ... Leads execution of activities to support the Event Management strategy. Works with direct reports ...

Marriott

Director of Event Planning

San Antonio, TX · On-site

Ensures a seamless turnover from sales to operations and back to sales while consistently ... Leads execution of activities to support the Event Management strategy. Works with direct reports ...

Marriott

Director of Event Planning

Chantilly, VA · On-site

Ensures a seamless turnover from sales to operations and back to sales while consistently ... Leads execution of activities to support the Event Management strategy. Works with direct reports ...

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Director Of Event Sales information

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$19.5K

$82.3K

$126.5K

How much do director of event sales jobs pay per year?

As of Jul 26, 2026, the average yearly pay for director of event sales in the United States is $82,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Of Event Sales vs Event Sales Manager?

AspectDirector Of Event SalesEvent Sales Manager
ResponsibilitiesOversees overall sales strategy, manages large accounts, and leads sales teamsExecutes sales plans, manages client relationships, and coordinates event sales activities
Required CredentialsBachelor's degree, experience in sales, leadership skillsBachelor's degree, sales experience, customer service skills
Work EnvironmentStrategic planning, team leadership, high-level client interactionsClient meetings, sales negotiations, event coordination

The main difference between a Director Of Event Sales and an Event Sales Manager lies in scope and seniority. The director focuses on strategic leadership and large-scale account management, while the manager handles day-to-day sales activities and client interactions. Both roles require similar credentials and work in sales-driven environments within the events industry.

What are some common challenges faced by a Director of Event Sales, and how can they be addressed?

A Director of Event Sales often encounters challenges such as balancing high sales targets with client satisfaction, managing a large and diverse sales team, and adapting to fluctuating market trends. Successfully addressing these issues involves implementing effective sales strategies, fostering open communication within the team, and closely monitoring industry trends to anticipate client needs. Building strong relationships with both clients and internal teams is key to overcoming obstacles and ensuring the successful execution of events.

Can you make $500,000 a year in sales?

A Director of Event Sales can potentially earn $500,000 annually through a combination of base salary, commissions, and bonuses, especially in high-revenue industries or with large-scale events. Achieving this level of income typically requires extensive experience, strong sales skills, and managing high-value accounts or events.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as executive-level positions like Chief Executive Officers, Chief Financial Officers, and certain specialized medical professionals can earn $500,000 or more annually. Additionally, top sales directors, investment bankers, and successful entrepreneurs may reach or exceed this income level, often requiring extensive experience, advanced skills, and significant responsibility.

What are the key skills and qualifications needed to thrive as a Director Of Event Sales, and why are they important?

To thrive as a Director Of Event Sales, you need expertise in sales strategy, event planning, and client relationship management, typically supported by a relevant degree and experience in event sales or hospitality. Familiarity with customer relationship management (CRM) software, sales analytics tools, and event management platforms is essential. Exceptional negotiation, leadership, and communication skills help you lead teams and cultivate strong client partnerships. These skills are vital to drive revenue, deliver successful events, and maintain a competitive edge in the events industry.

What does an event sales director do?

An event sales director oversees the planning and execution of sales strategies to promote and sell event spaces or services. They manage client relationships, lead sales teams, negotiate contracts, and coordinate with event planning staff to ensure revenue targets are met. Strong communication, negotiation skills, and industry knowledge are essential for success in this role.

What is the highest paying job in the event industry?

In the event industry, senior roles such as Director of Event Sales or Executive Event Producer tend to be the highest paying positions, often earning six-figure salaries. These roles require extensive experience, strong negotiation skills, and the ability to manage large-scale events and teams.

What does a Director of Event Sales do?

A Director of Event Sales is responsible for overseeing and managing the sales team that promotes and sells event spaces and services for venues, hotels, or organizations. Their main duties include developing sales strategies, building relationships with clients, negotiating contracts, and ensuring that revenue targets are met. They also collaborate with event planning and operations teams to ensure seamless execution of events and maintain high customer satisfaction. This leadership role requires strong sales skills, industry knowledge, and the ability to motivate and guide a team to achieve business goals.
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Director Of Event Sales jobs near you
Infographic showing various Director Of Event Sales job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $82,320 per year, or $39.6 per hour.
Director of Event Sales & Experiences

Director of Event Sales & Experiences

The Living Planet Aquarium

Draper, UT • On-site

Full-time

Posted 12 days ago

Job description

Position: Director of Event Sales & Experiences

Reports To: Senior Director of Operations

Compensation: DOE + commission structure

Position Summary:

The Director of Event Sales & Experiences is a strategic revenue and experience leader responsible for positioning Loveland Living Planet Aquarium (LLPA) as Utah's premier destination for private events, corporate gatherings, community celebrations, and public experiences. This role drives the development and execution of a comprehensive event strategy that increases earned revenue, expands market share, maximizes venue utilization, and enhances LLPA's brand visibility and community impact.

The Director oversees a multi-million-dollar events portfolio, including the MACU Event Center, pre-function areas, and event venues across the LLPA campus. They lead a high-performing sales and events team while fostering strong cross-departmental partnerships with Marketing, Education, Guest Services, Operations, Facilities, Security, Zoological Operations, and Executive Leadership. Through collaboration, innovation, and data-driven decision-making, this position transforms LLPA's Event Center into a sought-after destination and develops signature public events that inspire exploration, discovery, and connection to Earth's diverse ecosystems.

The Director serves as the primary liaison with LLPA's Food & Beverage partner and is accountable for achieving key performance indicators related to revenue growth, sales conversion, venue utilization, guest satisfaction, public event attendance, strategic partnerships, and overall event profitability.


About Loveland Living Planet Aquarium:

Loveland Living Planet Aquarium (LLPA) is a mission-driven institution dedicated to inspiring people to explore, discover, and learn about Earth’s diverse ecosystems. Founded in 1997, the Aquarium provides impactful educational experiences for guests of all ages and backgrounds.

Since opening its Draper, Utah facility in 2014, LLPA has welcomed more than 10 million visitors and delivered over 650,000 educational experiences to students. Home to over 4,000 animals representing 650 species, the Aquarium features immersive habitats from around the world, including coral reefs, kelp forests, the deep ocean, Antarctic waters, tropical rainforests, Asian cloud forests, and Utah’s freshwater ecosystems.

Accredited by the Association of Zoos and Aquariums (AZA) since 2019, LLPA is in an exciting phase of growth. With the opening of the Sam and Aline Skaggs Science Learning Center, the Aquarium became the largest in the Mountain West and the fifth largest aquarium in the continental United States, offering expanded opportunities for education, research, and professional impact.

Qualifications:

  • Bachelor’s degree in business, Hospitality, Event Management, or related field (Master’s preferred).
  • 8–10 years of progressive leadership experience in event sales, hospitality, or venue management.
  • Proven track record of generating $3M+ in annual event revenue.
  • Strong financial acumen and experience with pricing, forecasting, and contract negotiation.
  • Deep understanding of event logistics, venue operations, and guest experience design.
  • Exceptional communication, organizational, and client relationship skills.


Critical Skills/Competencies:

  • Strategic Leadership & Business Development.
  • Sales Leadership & Team Performance.
  • Signature Events & Destination Development.
  • Cross-Functional Leadership.
  • Event Operations & Guest Experience.
  • Performance Analytics & Reporting.


Essential Duties and Responsibilities:

Strategic Leadership & Business Development

• Develop and execute a multi-year event growth strategy that positions LLPA as a premier destination for corporate, social, educational, nonprofit, and community events.

• Establish annual and quarterly KPIs for revenue growth, venue utilization, client acquisition, repeat bookings, public event attendance, sponsorship revenue, and guest satisfaction.

• Lead pricing strategy, yield management, forecasting, and revenue optimization for all event revenue streams.

• Drive new business development through corporate outreach, tourism networks, destination marketing organizations, strategic partnerships, and community engagement.

• Identify and cultivate relationships with convention bureaus, chambers of commerce, hospitality partners, corporate stakeholders, and community organizations to expand LLPA's market presence.

Sales Leadership & Team Performance

• Lead, coach, and develop the Event Sales Team through regular pipeline reviews, performance management, professional development, and accountability measures.

• Establish clear sales goals, conversion targets, prospecting expectations, and revenue objectives for team members.

• Build and maintain relationships with key corporate, nonprofit, government, and repeat clients.

• Create a culture of accountability, innovation, excellence, and customer-centric service.

Signature Events & Destination Development

• Create, launch, and grow innovative public events, festivals, and immersive experiences that align with LLPA's mission and establish the Aquarium as a year-round destination attraction.

• Develop a portfolio of signature events that increase attendance, membership engagement, community visibility, and earned revenue.

• Evaluate industry trends, guest feedback, and market opportunities to continuously improve and expand event offerings.

• Collaborate with Education, Marketing, and Guest Service teams to create mission-driven events that inspire exploration, discovery, and learning.


Cross-Functional Leadership

• Serve as the organizational leader for event strategy and execution, aligning departmental resources and priorities to deliver exceptional guest experiences.

• Convene and lead regular cross-functional planning meetings with Marketing, Education, Guest Services, Operations, Facilities, Security, AV, and Food & Beverage partners.

• Foster collaboration and accountability across departments to ensure seamless event execution and operational readiness.

• Establish organization-wide event standards, service expectations, communication protocols, and performance metrics.

Event Operations & Guest Experience

• Oversee event operations and ensure flawless execution of all LLPA events from planning through post-event review.

• Maintain superior guest service standards and consistently high client satisfaction outcomes.

• Uphold LLPA's brand, safety, service, and budget standards across all event types.

• Lead post-event evaluations and continuous improvement initiatives to improve operational effectiveness and guest experiences.

Performance Analytics & Reporting

• Develop and maintain executive dashboards tracking revenue, profitability, venue utilization, lead generation, sales conversion, client retention, sponsorship growth, and guest satisfaction.

• Analyze event performance data and provide monthly and quarterly reports to senior leadership.

• Utilize market intelligence, guest feedback, and operational data to inform strategic decisions and identify growth opportunities.

Physical Demands of the Job:

  • The employee must frequently lift and/or move up to 25 lbs. and occasionally lift and/or move up to 75 pounds, stand for long periods of time and drive aquarium vehicles
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
  • While performing the duties of this job, the employee is regularly required to talk or hear
  • The employee is frequently required to use hands and fingers to handle, reach or feel and manipulate objects or controls

While this job description attempts to describe the essential functions of the position, it does not prescribe or restrict the tasks that may be assigned. It does not restrict management’s right to assign or reassign duties or responsibilities to this job at any time. The overall work environment while doing this job includes exposure to weather conditions and the noise level is usually moderate. The employee is expected to adhere to all policies and to act as a role model in adherence to the policies.

The Living Planet Aquarium is proud to be an equal opportunity employer committed to creating an inclusive environment for all. We do not discriminate based on age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, or military status. The Living Planet Aquarium is committed to ensuring individuals with disabilities are provided with reasonable accommodation to participate in the job application and interview process. Should you require accommodations, please contact accommodation@livingplanetaquarium.org.