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Digital Shelf Manager Jobs (NOW HIRING)

Kenvue

Digital Experience Manager, Incubator

Summit, NJ · On-site

$124.10K - $175.20K/yr

Serve as the digital shelf liaison to identify and escalate issues, ensuring brand partners are ... Track CRM list growth and apply best practices for list hygiene and segmentation * Create and ...

ITW Global Brands

eCommerce Channel Manager

Brooklyn, NY · Remote

$90K - $120K/yr

Digital Shelf & SEO * Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers ... Partner with National Account Managers to support retailer readiness for promos, assortment ...

Agri-Mark

Shopper Marketing Manager

Waitsfield, VT · Hybrid

$70K - $75K/hr

You will be responsible for managing the digital shelf, coupon and promotional tools, budget stewardship, and agency workflows, while also gaining hands-on exposure to the execution of omnichannel ...

ITW Global Brands

eCommerce Channel Manager

WA · Remote

$90K - $120K/yr

Digital Shelf & SEO * Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers ... Partner with National Account Managers to support retailer readiness for promos, assortment ...

Skylight

Retail Digital Marketing Manager

Working closely with Sales, Growth, Creative, and Analytics, you'll ensure every digital shelf is ... Manage and optimize retail media investments across platforms such as Walmart Connect, Target ...

Everyday Dose Inc.

Shopper Marketing Manager

Retail Media & Digital Shelf * Plan and manage retail media programs (Walmart Connect, Target ... Roundel, Instacart, Aisle, etc.). * Optimize digital shelf presence including PDP content, store ...

Coty

Digital Manager, Global Calvin Klein

Manhattan, NY · On-site

$100K - $130K/yr

Instill best practices for digital shelf excellence across global retailers * Guide markets on PDP ... Project Management & Governance: * Manage end-to-end project delivery across global markets and ...

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$13

$46

$80

How much do digital shelf manager jobs pay per hour?

As of May 31, 2026, the average hourly pay for digital shelf manager in the United States is $46.01, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $53.12 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Shelf Manager, and why are they important?

To excel as a Digital Shelf Manager, you need expertise in e-commerce strategy, product content management, and analytics, usually backed by a degree in marketing, business, or a related field. Familiarity with digital shelf analytics platforms (like Profitero or Salsify), content management systems, and proficiency in Excel are typically required. Strong attention to detail, communication skills, and cross-functional collaboration abilities help you coordinate efforts between marketing, sales, and IT teams. These competencies ensure accurate product representation, optimized online visibility, and increased conversion rates for brands in a competitive digital marketplace.

How does a Digital Shelf Manager typically collaborate with other departments to optimize product visibility and sales?

Digital Shelf Managers work closely with marketing, sales, supply chain, and IT teams to ensure that product listings are accurate, compelling, and up-to-date across all digital platforms. They coordinate with marketing to implement promotional strategies, with sales to monitor product performance, and with supply chain to manage inventory levels. Regular collaboration helps resolve issues quickly, maintain consistent brand messaging, and identify opportunities for growth. This cross-functional teamwork is crucial for maximizing product visibility and driving online sales.

What does a Digital Shelf Manager do?

A Digital Shelf Manager is responsible for ensuring that a brand’s products are accurately and effectively displayed across online retail platforms. They manage product listings, optimize content, monitor pricing, track competitor activity, and analyze data to improve product visibility and sales. Their goal is to maximize the online presence and performance of products, collaborating with marketing, sales, and e-commerce teams to drive business growth.

What does a digital manager do?

A digital shelf manager oversees the online presentation and performance of products on e-commerce platforms. They optimize product listings, monitor sales data, and coordinate with marketing and supply chain teams to improve visibility and sales. Proficiency with digital tools and data analysis is essential for success in this role.

What is the difference between Digital Shelf Manager vs E-commerce Merchandiser?

AspectDigital Shelf ManagerE-commerce Merchandiser
Primary FocusManaging online product listings, pricing, and visibility across digital platformsCreating and optimizing product displays to drive sales on e-commerce sites
Skills & CertificationsDigital marketing, data analysis, e-commerce platform knowledgeVisual merchandising, product presentation, marketing skills
Work EnvironmentOnline retail platforms, digital marketing teamsOnline marketplaces, retail websites

The Digital Shelf Manager and E-commerce Merchandiser roles overlap in managing online product presentation. However, the Digital Shelf Manager typically oversees broader digital visibility and platform strategies, while the E-commerce Merchandiser focuses more on product display and visual merchandising to boost sales. Both roles require knowledge of e-commerce platforms and digital marketing, but their core responsibilities differ slightly in scope and focus.

More about Digital Shelf Manager jobs
What cities are hiring for Digital Shelf Manager jobs? Cities with the most Digital Shelf Manager job openings:
What states have the most Digital Shelf Manager jobs? States with the most job openings for Digital Shelf Manager jobs include:
What job categories do people searching Digital Shelf Manager jobs look for? The top searched job categories for Digital Shelf Manager jobs are:
Digital Shelf Manager jobs near you
Infographic showing various Digital Shelf Manager job openings in the United States as of May 2026, with employment types broken down into 95% Full Time, 3% Part Time, 1% Temporary, and 1% Contract. Highlights an 63% Physical, and 37% Hybrid job distribution, with an average salary of $95,700 per year, or $46 per hour.
Director - Marketing, Digital & eCommerce

Director - Marketing, Digital & eCommerce

Kohler Co.

Kohler, WI • On-site

Full-time

Posted 16 days ago

Job description

Director - Marketing, Digital & eCommerce
Work Mode: Onsite
Location:Onsite - Kohler, WI
Opportunity
The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler's search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.
This role serves as the integrator of digital commerce performance-ensuring that search discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact.
This leader also ensures Kohler's brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive preference, trust, and conversion.
Through strong cross-functional leadership, this director builds scalable content, data, and commerce capabilities that accelerate omnichannel growth, strengthen Kohler's competitive position, and ensure a premium, differentiated, and consistent brand experience across the digital commerce ecosystem.
Specific Responsibilities
Drive eCommerce Growth & Channel Strategy
  • Lead digital revenue growth across Kohler.com, retail partners, and marketplaces with accountability to both revenue and margin.
  • Lead defining channel-specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
  • Develop platform-specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe's, Wayfair, Costco, etc).

Own Digital Shelf, Conversion & Brand Expression
  • Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
  • Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
  • Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
  • Identify and act on SKU-level performance gaps, leveraging competitive insights to capture share.

Lead Search & Discovery (SEO, GEO, AEO)
  • Own organic discovery across owned, retailer search, and AI-driven platforms.
  • Drive share of voice, ranking performance, and structured content optimization.
  • Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.

Elevate Kohler.com & Scalable Content Ecosystem
  • Optimize Kohler.com as a high-performing flagship for inspiration, personalization, and conversion.
  • Reinforce Kohler.com as the benchmark for brand storytelling and digital experience excellence across all channels.
  • Scale AI-enabled content creation, syndication, and digital asset management.
  • Leverage AI to enhance discovery, personalization, and performance across digital channels.
  • Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.

Drive Performance Through Analytics, Testing & Cross-Functional Leadership
  • Own digital shelf analytics across discovery, content, conversion, and profitability.
  • Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
  • Establish a test-and-learn roadmap across PDPs, content, and user journeys to continuously improve performance.
  • Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
  • Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
  • Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision-making.

Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection
  • Co-lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
  • Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
  • Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.

Leadership & Collaboration
  • Lead a cross-functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics Operations, and Marketplace Management.
  • Partner with Channel, Brand, Product, and Technology teams to align on strategies that drive omnichannel growth.
  • Represent Kohler in strategic retailer and marketplace discussions, advocating for innovation, partnership, and excellence in execution.
  • Foster a culture of digital-first thinking, continuous improvement, and measurable performance.

Skills/Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 10+ years of experience in Digital Marketing, eCommerce, or Channel Marketing, with demonstrated ownership of digital revenue and/or P&L.
  • Proven track record of driving eCommerce growth and profitability across owned and retail channels, including expertise in search ecosystems (SEO, retailer search, AI-driven discovery) and digital shelf/PDP performance.
  • Experience leading channel-specific merchandising and assortment strategies, managing complex product catalogs, and scaling performance across multiple SKUs and platforms.
  • Demonstrated ability to drive performance through data, testing, and cross-functional influence, including building test-and-learn programs and influencing partners without direct ownership (e.g., retail media, pricing).
  • Experience operating within major retailer and marketplace ecosystems (e.g., Amazon, Home Depot, Lowe's), with a strong understanding of platform-specific search, content, and conversion dynamics.
  • Experience building or transforming digital commerce capabilities, including scaling content ecosystems, analytics frameworks, or omnichannel operating models.

Travel
  • Travel to customers, suppliers, trade shows and in-market events as needed, approximately 10%.

#LI-Onsite
#LI-KZ1
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $166,700 - $267,700. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.

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