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Digital Shelf Manager Jobs in Wisconsin (NOW HIRING)

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Jet Press/Mailroom Inkjet Operator

Waukesha, WI · On-site

$20.50 - $23.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... digital shelf management, and more.

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Shipping Receiving Manager

Waukesha, WI · On-site

$50K - $54K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... digital shelf management, and more.

Conduct digital shelf audits to identify opportunities related to content quality, discoverability ... Experience managing major national retail, E-Commerce or omnichannel accounts preferred. * Proven ...

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Experianced Folder Operator

Waukesha, WI · On-site

$20.50 - $23.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

... digital shelf management, and more.

Retail Media Marketing Manager

Racine, WI · On-site

$53K - $67K/yr

  • Medical

  • Retirement

Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management. * Continuously improve online performance through analytics, A/B testing, and trend monitoring.

Retail Media Marketing Manager

Racine, WI · On-site

$53K - $67K/yr

  • Medical

  • Retirement

Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management. * Continuously improve online performance through analytics, A/B testing, and trend monitoring.

Planning Transformation Manager

Milwaukee, WI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Develop multi-echelon inventory strategies that account for shelf life, retest dating, temperature ... Process Improvement & Digital Enablement: Identify opportunities to improve forecasting accuracy ...

Summary of Job Under the supervision of the Circulation Supervisor, the Library Associate manages ... Acts as part of the marketing team in designing flyers, digital sign slides, and other promotional ...

Territory Manager II

Waukesha, WI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... shelf presence across retail and wholesale accounts Execute new product launches with speed to ... and digital tools Valid driver's license with willingness to travel locally What we offer: Base ...

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Digital Shelf Manager information

See Wisconsin salary details

$13

$46

$81

How much do digital shelf manager jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for digital shelf manager in Wisconsin is $46.44, according to ZipRecruiter salary data. Most workers in this role earn between $33.99 and $53.61 per hour, depending on experience, location, and employer.

What does a digital shelf manager do?

A Digital Shelf Manager is responsible for ensuring that a brand’s products are accurately and effectively displayed across online retail platforms. They manage product listings, optimize content, monitor pricing, track competitor activity, and analyze data to improve product visibility and sales. Their goal is to maximize the online presence and performance of products, collaborating with marketing, sales, and e-commerce teams to drive business growth.

What are the key skills and qualifications needed to thrive as a digital shelf manager?

To excel as a Digital Shelf Manager, you need expertise in e-commerce strategy, product content management, and analytics, usually backed by a degree in marketing, business, or a related field. Familiarity with digital shelf analytics platforms (like Profitero or Salsify), content management systems, and proficiency in Excel are typically required. Strong attention to detail, communication skills, and cross-functional collaboration abilities help you coordinate efforts between marketing, sales, and IT teams. These competencies ensure accurate product representation, optimized online visibility, and increased conversion rates for brands in a competitive digital marketplace.

How does a digital shelf manager typically collaborate with other departments to optimize product visibility and sales?

Digital Shelf Managers work closely with marketing, sales, supply chain, and IT teams to ensure that product listings are accurate, compelling, and up-to-date across all digital platforms. They coordinate with marketing to implement promotional strategies, with sales to monitor product performance, and with supply chain to manage inventory levels. Regular collaboration helps resolve issues quickly, maintain consistent brand messaging, and identify opportunities for growth. This cross-functional teamwork is crucial for maximizing product visibility and driving online sales.

What is the difference between Digital Shelf Manager vs E-commerce Merchandiser?

AspectDigital Shelf ManagerE-commerce Merchandiser
Primary FocusManaging online product listings, pricing, and visibility across digital platformsCreating and optimizing product displays to drive sales on e-commerce sites
Skills & CertificationsDigital marketing, data analysis, e-commerce platform knowledgeVisual merchandising, product presentation, marketing skills
Work EnvironmentOnline retail platforms, digital marketing teamsOnline marketplaces, retail websites

The Digital Shelf Manager and E-commerce Merchandiser roles overlap in managing online product presentation. However, the Digital Shelf Manager typically oversees broader digital visibility and platform strategies, while the E-commerce Merchandiser focuses more on product display and visual merchandising to boost sales. Both roles require knowledge of e-commerce platforms and digital marketing, but their core responsibilities differ slightly in scope and focus.

What are popular job titles related to Digital Shelf Manager jobs in Wisconsin?

For Digital Shelf Manager jobs in Wisconsin, the most frequently searched job titles are:

What cities in Wisconsin are hiring for Digital Shelf Manager jobs?

Cities in Wisconsin with the most Digital Shelf Manager job openings:

Infographic showing various Digital Shelf Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $96,596 per year, or $46.4 per hour.

Director - Marketing, Digital & eCommerce

KOHLER

Kohler, WI • On-site

Full-time

Re-posted 3 days ago


Job description

Location:Onsite - Kohler, WI 

Opportunity

The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler's search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.

This role serves as the integrator of digital commerce performance-ensuring that search discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact.

This leader also ensures Kohler's brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive preference, trust, and conversion.

Through strong cross-functional leadership, this director builds scalable content, data, and commerce capabilities that accelerate omnichannel growth, strengthen Kohler's competitive position, and ensure a premium, differentiated, and consistent brand experience across the digital commerce ecosystem.

Specific Responsibilities

Drive eCommerce Growth & Channel Strategy

  • Lead digital revenue growth across Kohler.com, retail partners, and marketplaces with accountability to both revenue and margin.
  • Lead defining channel-specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
  • Develop platform-specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe's, Wayfair, Costco, etc).

Own Digital Shelf, Conversion & Brand Expression

  • Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
  • Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
  • Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
  • Identify and act on SKU-level performance gaps, leveraging competitive insights to capture share.

Lead Search & Discovery (SEO, GEO, AEO)

  • Own organic discovery across owned, retailer search, and AI-driven platforms.
  • Drive share of voice, ranking performance, and structured content optimization.
  • Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.

Elevate Kohler.com & Scalable Content Ecosystem

  • Optimize Kohler.com as a high-performing flagship for inspiration, personalization, and conversion.
  • Reinforce Kohler.com as the benchmark for brand storytelling and digital experience excellence across all channels.
  • Scale AI-enabled content creation, syndication, and digital asset management.
  • Leverage AI to enhance discovery, personalization, and performance across digital channels.
  • Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.

Drive Performance Through Analytics, Testing & Cross-Functional Leadership

  • Own digital shelf analytics across discovery, content, conversion, and profitability.
  • Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
  • Establish a test-and-learn roadmap across PDPs, content, and user journeys to continuously improve performance.
  • Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
  • Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
  • Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision-making.

Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection

  • Co-lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
  • Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
  • Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.

Leadership & Collaboration

  • Lead a cross-functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics Operations, and Marketplace Management.
  • Partner with Channel, Brand, Product, and Technology teams to align on strategies that drive omnichannel growth.
  • Represent Kohler in strategic retailer and marketplace discussions, advocating for innovation, partnership, and excellence in execution.
  • Foster a culture of digital-first thinking, continuous improvement, and measurable performance.