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Digital Shelf Manager Jobs in Texas (NOW HIRING)

Alcon

Brand Manager - OTC Innovation

Fort Worth, TX · On-site

... POS, digital shelf optimization • Own the strategy and execution of event and experiential ... Brand Manager • Contribute to the development of brand positioning, messaging, and campaign ...

TERREPOWER

Vice President, eCommerce

Irving, TX · On-site

Executive stakeholder management experience, including Board-level and C-suite engagement ... models, digital shelf dynamics, channel pricing mechanics, and online demand generation.

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All JobsDigital Shelf JobsDigital Shelf Manager JobsDigital Shelf Manager Jobs in Texas

Digital Shelf Manager information

See Texas salary details

$12

$42

$75

How much do digital shelf manager jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for digital shelf manager in Texas is $42.87, according to ZipRecruiter salary data. Most workers in this role earn between $31.35 and $49.47 per hour, depending on experience, location, and employer.

What does a digital shelf manager do?

A Digital Shelf Manager is responsible for ensuring that a brand’s products are accurately and effectively displayed across online retail platforms. They manage product listings, optimize content, monitor pricing, track competitor activity, and analyze data to improve product visibility and sales. Their goal is to maximize the online presence and performance of products, collaborating with marketing, sales, and e-commerce teams to drive business growth.

What are the key skills and qualifications needed to thrive as a digital shelf manager?

To excel as a Digital Shelf Manager, you need expertise in e-commerce strategy, product content management, and analytics, usually backed by a degree in marketing, business, or a related field. Familiarity with digital shelf analytics platforms (like Profitero or Salsify), content management systems, and proficiency in Excel are typically required. Strong attention to detail, communication skills, and cross-functional collaboration abilities help you coordinate efforts between marketing, sales, and IT teams. These competencies ensure accurate product representation, optimized online visibility, and increased conversion rates for brands in a competitive digital marketplace.

How does a digital shelf manager typically collaborate with other departments to optimize product visibility and sales?

Digital Shelf Managers work closely with marketing, sales, supply chain, and IT teams to ensure that product listings are accurate, compelling, and up-to-date across all digital platforms. They coordinate with marketing to implement promotional strategies, with sales to monitor product performance, and with supply chain to manage inventory levels. Regular collaboration helps resolve issues quickly, maintain consistent brand messaging, and identify opportunities for growth. This cross-functional teamwork is crucial for maximizing product visibility and driving online sales.

What is the difference between Digital Shelf Manager vs E-commerce Merchandiser?

AspectDigital Shelf ManagerE-commerce Merchandiser
Primary FocusManaging online product listings, pricing, and visibility across digital platformsCreating and optimizing product displays to drive sales on e-commerce sites
Skills & CertificationsDigital marketing, data analysis, e-commerce platform knowledgeVisual merchandising, product presentation, marketing skills
Work EnvironmentOnline retail platforms, digital marketing teamsOnline marketplaces, retail websites

The Digital Shelf Manager and E-commerce Merchandiser roles overlap in managing online product presentation. However, the Digital Shelf Manager typically oversees broader digital visibility and platform strategies, while the E-commerce Merchandiser focuses more on product display and visual merchandising to boost sales. Both roles require knowledge of e-commerce platforms and digital marketing, but their core responsibilities differ slightly in scope and focus.

What are popular job titles related to Digital Shelf Manager jobs in Texas?

For Digital Shelf Manager jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Digital Shelf Manager jobs in Texas look for?

The top searched job categories for Digital Shelf Manager jobs in Texas are:

What cities in Texas are hiring for Digital Shelf Manager jobs?

Cities in Texas with the most Digital Shelf Manager job openings:

Digital Shelf Manager jobs near you
Infographic showing various Digital Shelf Manager job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $89,160 per year, or $42.9 per hour.

Assistant Brand Manager Digital Shelf Strategy and Execution

Grupo Bimbo

Irving, TX • On-site

$66K - $86K/yr

Full-time

Retirement, PTO

Posted 3 days ago

New

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $66,600 - $86,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The ABM, Digital Shelf Strategy & Execution drives how the company's brands show up, engage shoppers, and convert across retailers' digital shelves. This role owns the strategy, creative direction, testing roadmap, and performance optimization of digital shelf content across the portfolio. The Assistant Manager will identify opportunities to improve product content, develop scalable content standards, lead test-and-learn initiatives, and turn performance insights into clear recommendations that improve engagement, conversion, and ROI.
As part of the Omnichannel team, this role will partner closely with brand, creative, agency, vendor, analytics, and commercial stakeholders to build stronger digital shelf experiences at scale. The Assistant Manager will translate brand priorities, shopper behavior, retailer capabilities, and content performance data into actionable strategies that strengthen product storytelling and improve measurable business outcomes across priority retailers
Key Responsibilities:
  • Own and continuously evolve digital shelf content strategy across key brands within the portfolio, building on the existing content foundation and optimizing for stronger engagement and conversion
  • Develop scalable, repeatable content standards, frameworks, and templates that can be applied consistently across the company's brands, enabling both content quality and content development to scale as the portfolio grows
  • Research emerging digital shelf, search, and content best practices, including retailer requirements, enhanced-content trends, SEO/AEO, and AI-driven search behavior, and translate findings into actionable updates to the content strategy
  • Design and manage a hypothesis-driven A/B testing and experimentation roadmap, leveraging Amazon functionality and expanding to additional retailers or dedicated testing tools as capabilities mature
  • Measure the conversion impact and ROI of content optimizations, building clear reports and recommendations that quantify business impact from test-and-learn initiatives
  • Partner with measurement vendors and tools that evaluate content effectiveness and conversion lift, including experimentation platforms, consumer content pre-testing, and predictive content scoring solutions
  • Manage relationships with content and creative agencies/vendors, including briefing, reviewing, and ensuring all work meets creative quality standards and aligns to strategy
  • Partner with brand teams to ensure digital shelf content is on-brand, compelling, accurate, and aligned to brand priorities and business objectives
  • Prioritize content investments and testing initiatives based on projected impact, feasibility, strategic importance, and ROI potential
  • Create clear content requirements, standards, and approved assets that support efficient execution across retailers and brands
  • Translate test results, performance data, and content insights into clear recommendations for internal stakeholders and senior leadership
  • Support additional content strategy and optimization initiatives as needed, including Storefront development, 360 marketing campaign collaboration, and other omnichannel content priorities

Key Behavioral Competencies
  • Balances brand and creative judgment with analytical rigor and a disciplined test-and-learn mindset
  • Connects content decisions to conversion, sales outcomes, and measurable ROI
  • Builds scalable systems, standards, and processes rather than one-off, brand-by-brand solutions
  • Anticipates emerging digital shelf, search, and retailer content trends
  • Prioritize initiatives based on impact and feasibility
  • Demonstrates strong analytical thinking, creativity, curiosity, and problem-solving skills
  • Takes ownership of content strategy, experimentation, and continuous improvement
  • Maintains a strong focus on quality, brand consistency, and measurable results

Leadership Competencies:
  • Communicates test results, recommendations, and performance insights clearly to a range of audiences, including senior leadership
  • Manage agencies and external partners to deliver on-strategy, high-quality work
  • Scales content standards and best practices across a complex, multi-brand portfolio
  • Demonstrates initiative and accountability in a matrixed environment
  • Translates complex performance data into clear business implications and confident recommendations

Education and Work History:
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred
  • 2-3 years of related experience in content strategy, brand marketing, eCommerce content, digital shelf, or a related function
  • Direct content experience is strongly preferred, including content strategy, copywriting, brand content development, creative development, or demonstrated experience designing scalable content structures and standards across multiple brands or product lines
  • Experience designing and running A/B tests or experiments and interpreting conversion data preferred
  • Familiarity with content measurement and experimentation tools, such as Amazon Manage Your Experiments, consumer content testing platforms, or predictive content scoring solutions, a plus
  • Preferred background in CPG, eCommerce, or omnichannel content
  • Strong understanding of digital shelf best practices, SEO/AEO, and content performance measurement preferred
  • Excellent storytelling, presentation, organizational, and analytical skills required

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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