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Digital Shelf Manager Jobs in California (NOW HIRING)

Reolink

Retail Go-To-Market Manager

Torrance, CA

$59K - $75K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Torrance, CA

$59K - $75K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Torrance, CA · On-site

$85K - $95K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Torrance, CA · On-site

$85K - $95K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Los Angeles, CA

$85K - $95K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Torrance, CA · On-site

$85K - $95K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

Reolink

Retail Go-To-Market Manager

Torrance, CA · On-site

$85K - $95K/yr

Digital Shelf & Retail Marketing Optimization - Optimize retailer product pages to maximize ... Retail marketing * Category management * Go-to-market management * Consumer electronics ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

Manage the ongoing development and optimization of the digital shelf through third-party partners, ensuring consistent and compelling brand content across retailer eCommerce platforms. * Leverage ...

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Digital Shelf Manager information

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How much do digital shelf manager jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for digital shelf manager in California is $45.41, according to ZipRecruiter salary data. Most workers in this role earn between $33.22 and $52.45 per hour, depending on experience, location, and employer.

What does a digital shelf manager do?

A Digital Shelf Manager is responsible for ensuring that a brand’s products are accurately and effectively displayed across online retail platforms. They manage product listings, optimize content, monitor pricing, track competitor activity, and analyze data to improve product visibility and sales. Their goal is to maximize the online presence and performance of products, collaborating with marketing, sales, and e-commerce teams to drive business growth.

What are the key skills and qualifications needed to thrive as a digital shelf manager?

To excel as a Digital Shelf Manager, you need expertise in e-commerce strategy, product content management, and analytics, usually backed by a degree in marketing, business, or a related field. Familiarity with digital shelf analytics platforms (like Profitero or Salsify), content management systems, and proficiency in Excel are typically required. Strong attention to detail, communication skills, and cross-functional collaboration abilities help you coordinate efforts between marketing, sales, and IT teams. These competencies ensure accurate product representation, optimized online visibility, and increased conversion rates for brands in a competitive digital marketplace.

How does a digital shelf manager typically collaborate with other departments to optimize product visibility and sales?

Digital Shelf Managers work closely with marketing, sales, supply chain, and IT teams to ensure that product listings are accurate, compelling, and up-to-date across all digital platforms. They coordinate with marketing to implement promotional strategies, with sales to monitor product performance, and with supply chain to manage inventory levels. Regular collaboration helps resolve issues quickly, maintain consistent brand messaging, and identify opportunities for growth. This cross-functional teamwork is crucial for maximizing product visibility and driving online sales.

What is the difference between Digital Shelf Manager vs E-commerce Merchandiser?

AspectDigital Shelf ManagerE-commerce Merchandiser
Primary FocusManaging online product listings, pricing, and visibility across digital platformsCreating and optimizing product displays to drive sales on e-commerce sites
Skills & CertificationsDigital marketing, data analysis, e-commerce platform knowledgeVisual merchandising, product presentation, marketing skills
Work EnvironmentOnline retail platforms, digital marketing teamsOnline marketplaces, retail websites

The Digital Shelf Manager and E-commerce Merchandiser roles overlap in managing online product presentation. However, the Digital Shelf Manager typically oversees broader digital visibility and platform strategies, while the E-commerce Merchandiser focuses more on product display and visual merchandising to boost sales. Both roles require knowledge of e-commerce platforms and digital marketing, but their core responsibilities differ slightly in scope and focus.

What are popular job titles related to Digital Shelf Manager jobs in California?

For Digital Shelf Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Shelf Manager jobs in California look for?

The top searched job categories for Digital Shelf Manager jobs in California are:

What cities in California are hiring for Digital Shelf Manager jobs?

Cities in California with the most Digital Shelf Manager job openings:

Digital Shelf Manager jobs near you
Infographic showing various Digital Shelf Manager job openings in California as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, and 5% Contract. Highlights an 100% In-person job distribution, with an average salary of $94,447 per year, or $45.4 per hour.

Retail Go-To-Market Manager

Reolink

Torrance, CA

$59K - $75K/yr

Full-time

Re-posted 14 days ago

Job description

About the Role

Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions.

We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels. This role is ideal for someone who understands how consumer electronics brands win at retail - including product launches, merchandising, promotions, digital shelf execution, retail media performance, and sell-through optimization.

The ideal candidate has experience working with retailers such as Best Buy, Costco, Walmart, Target, Home Depot, Amazon, or similar consumer electronics channels.

Key Responsibilities

Retail Go-To-Market Execution

- Own end-to-end product launch execution across North American retail partners.

- Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.

- Partner with sales teams and retail buyers to support new item introductions and category growth.

- Work with international teams to ensure successful execution.

Retail Partner & Channel Growth

- Support business growth across retail and online channels.

- Collaborate with merchandising, marketing, and category teams.

- Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.

- Build strong retailer relationships.

Digital Shelf & Retail Marketing Optimization

- Optimize retailer product pages to maximize conversion.

- Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.

- Monitor performance and recommend improvements.

Sales Performance & Business Analytics

- Analyze retail performance and identify growth opportunities.

- Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.

- Convert insights into business recommendations.

Competitive & Category Insights

- Monitor competitors, market trends, pricing strategies, and category movements.

- Recommend improvements for product positioning, pricing, promotions, and assortment.

Cross-Functional Leadership

- Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.

- Act as the bridge between product strategy and retail execution.

Qualifications

Required Experience

- Bachelor's degree in Business, Marketing, Product Management, or related field.

- 3-7 years experience in:

    • Retail account management
    • Channel marketing
    • Retail marketing
    • Category management
    • Go-to-market management
    • Consumer electronics

- Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

Preferred Skills

- Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.

- Strong analytical ability.

- Excel, Power BI, Tableau, or retailer analytics experience preferred.

- Strong project management and communication skills.

Ideal Candidate Profile

You:

Understand how products win on the retail shelf and digital shelf

Balance strategy, execution, and analytics

Enjoy working with retailers and cross-functional teams

Use data to improve performance

Have passion for consumer technology and smart home innovation

Apply