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Dealer Operations Manager information

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$31K

$63.5K

$118.5K

How much do dealer operations manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for dealer operations manager in the United States is $63,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $77,500.00 per year, depending on experience, location, and employer.

What does a dealer operations manager do?

A Dealer Operations Manager oversees the performance and operations of dealership networks for automotive manufacturers or distributors. Their responsibilities typically include managing dealer relationships, implementing sales and service strategies, ensuring compliance with company standards, analyzing performance data, and supporting dealers in achieving sales targets. They often serve as a key liaison between the corporate office and individual dealerships, working to optimize business processes and improve customer satisfaction.

What are the key skills and qualifications needed to thrive as a dealer operations manager?

To thrive as a Dealer Operations Manager, you need strong analytical abilities, knowledge of dealership processes, and a background in business administration or automotive management. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools are typically required, along with relevant certifications like NADA or OEM training. Exceptional leadership, communication, and problem-solving skills help foster productive dealer relationships and drive operational improvements. These skills and qualifications are essential for maximizing dealership performance, ensuring compliance, and achieving business objectives in a competitive market.

What are some common challenges faced by dealer operations managers, and how can they be addressed?

Dealer Operations Managers often encounter challenges such as ensuring consistent performance across multiple dealerships, maintaining compliance with company and industry standards, and effectively managing diverse teams. Addressing these challenges typically involves implementing clear operational processes, providing ongoing training, and fostering open communication between dealerships and corporate leadership. Embracing data-driven decision-making and leveraging technology can also help streamline operations and improve overall efficiency.

What is the difference between Dealer Operations Manager vs Sales Manager?

AspectDealer Operations ManagerSales Manager
Primary FocusOversees dealership operations, including service, parts, and customer experienceLeads sales teams to meet revenue targets and drive vehicle sales
Required CredentialsTypically requires automotive management experience, possibly a dealership management certificationOften requires sales experience, with or without specific certifications
Work EnvironmentDealerships, automotive groupsDealerships, automotive sales departments
Industry UsageCommonly used in automotive dealership managementCommonly used in automotive sales and marketing

The Dealer Operations Manager focuses on overall dealership operations, ensuring smooth functioning across departments, while the Sales Manager concentrates on driving vehicle sales and managing the sales team. Both roles are essential in automotive dealerships but serve different core functions.

Is dealer operations manager a high paying job?

Dealer Operations Managers typically earn a competitive salary that varies based on experience, location, and the size of the dealership or organization. In general, it is considered a mid- to high-level management position with compensation that can include bonuses and benefits, reflecting the responsibilities involved in overseeing dealer networks and operations.

What is a dealer operations manager?

A dealer operations manager oversees the daily functions of automotive or equipment dealerships, including sales, service, inventory management, and customer relations. They coordinate between dealership staff and manufacturers, often using management software, and ensure compliance with company policies and industry regulations.

What cities are hiring for Dealer Operations Manager jobs?

Cities with the most Dealer Operations Manager job openings:

What states have the most Dealer Operations Manager jobs?

States with the most job openings for Dealer Operations Manager jobs include:

What are popular job titles related to Dealer Operations Manager jobs?

For Dealer Operations Manager jobs, the most frequently searched job titles are:

Dealer Operations Manager jobs near you
Infographic showing various Dealer Operations Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $63,456 per year, or $30.5 per hour.

Dealer Marketing Group Operations Manager

Irvine, CA • On-site

Kia America
Automobile Dealers • 10K+ employees
Learn more about Kia Americaexternal

$96K - $156K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago

Kia rating

6.4

Company rating: 6.4 out of 10

Based on 153 frontline employees who took The Breakroom Quiz

Job description

At Kia, we're creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Exempt
General Summary
Manages the daily operations of Kia's Dealer Marketing Groups (DMG) as well as the coordination and development of market-by-market promotions and event marketing affecting dealer operations. Position is responsible for supervising the strategic planning/development and implementation process for all DMG and market-by-market marketing activities as well as managing the DMG/Individual Dealer Advertising Support (DAS) budgets. Serves as the primary liaison for dealers, regions and national sales department for regional marketing requests. Position is responsible for managing and directing personnel associated with DMG/DAS functions.
Essential Duties and Responsibilities
1st Priority - 30%
  • Manages all aspects of the DMG program including: managing and providing direction to others, maintenance of the budget to comply with approved spending, media placement recommendations and developing Tier 2 advertising creative (includes TV production and stickers). Assists in coordinating the development and execution of regional promotions and event marketing activities.
  • Lead and manage market analysis for DMG's using BDI/CDI metrics to determine fixed funding allocations.
  • Manage and update existing DMG program templates to support continuous improvement of processes.

2nd Priority - 30%
  • Coordinates the monthly and quarterly marketing strategies with regions and agencies.
  • Develops and executes marketing communication messages for the field, organization and dealers.

3rd Priority - 15%
  • Represents Kia corporate marketing strategy positions at DMG meetings held in respective markets.

4th Priority - 15%
  • Manage the Dealer Advertising Support (DAS) Program.
  • Responsible for confirming compliance with Kia's ad guidelines.

5th Priority - 10%
  • Assists in the development of model/brand strategies.

Day-to-Day Duties
  • Oversee DMG and total dealer body group's various marketing campaigns to ensure brand messaging is compliant.
  • Manage external agency and relationship with dealer compliance and resolve issues on behalf of KUS and Regional Offices.
  • Monitor campaign performance online and work with agencies to ensure efficiencies are maximized and KPIs are improved.
  • Represent KUS at Regional and DMG Meetings nationwide.
  • Communicate DMG objectives and strategies to Kia's regions and agencies to positively impact national sales operating goals.
  • Manage the creative advertising agencies to develop Tier 2 creative, promotions and effective media plans.
  • Communicate marketing objectives to agencies.
  • Conduct meetings with regions, agencies and dealers as requested.
  • Develop allocation recommendations/manage the DMG budgets funded by KUS
  • Manage DAS budgets to ensure program fiscal responsibility.
  • Manage the Dealer Advertising Support (DAS) Program.
  • Review DAS reports, dealer compliance with advertising guidelines, monitor program budget.
  • Present insights, regional feedback, and program discussions to senior leadership in a clear and strategic manner.

Qualifications/Education
  • Bachelor's degree in Marketing, Advertising, Business or equivalent directly related experience.

Job Requirement
  • 5-7 years minimum wholesale and retail automotive marketing experience
  • 5 years minimum of retail advertising and promotions experience.
  • Advertising Production, Print and TV Production, Knowledge of Media. Automotive Retail/wholesale. Legal clearance for promotions.
  • Usage guidelines on Dealer Advertising Support (DAS) funds.

Specialized Skills and Knowledge Required
  • Strong project management skills
  • Strong oral/written communication skills
  • Proactive and entrepreneurial leadership style
  • PC skills (Word, Excel, PowerPoint)
  • Knowledge of Social Networking properties
  • Knowledge of Mobile tools
  • General knowledge of digital media and SEO
  • Ability to create shifts in company culture

Competencies
  • Care for People
  • Chase Excellence Every Day
  • Dare to Push Boundaries
  • Empower People to Act
  • Move Further Together

Pay Range
$96,014.88 - $156,890.48
Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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