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Customer Lifecycle Jobs (NOW HIRING)

Lola Blankets

Customer Lifecycle Director

New York, NY · On-site

Role Overview Lola Blankets is looking for a Customer Lifecycle Director who will redefine what retention means for a premium, emotionally resonant brand. This is not a conventional "email and SMS ...

Benepass

Manager, Customer Lifecycle Marketing

$110K - $130K/yr

Magazine's Best Workplaces of 2023 Team & Role Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full ...

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How much do customer lifecycle jobs pay per week?

As of Jul 12, 2026, the average weekly pay for customer lifecycle in the United States is $1,003.58, according to ZipRecruiter salary data. Most workers in this role earn between $788.46 and $923.08 per week, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Customer Lifecycle Management, and why are they important?

To thrive in Customer Lifecycle Management, you need a strong understanding of customer journey mapping, data analysis, and customer relationship strategies, often supported by a background in marketing, business, or related fields. Experience with CRM platforms like Salesforce, marketing automation tools, and analytics software is typically required. Excellent communication, problem-solving, and project management skills help you collaborate across teams and engage customers effectively. These capabilities are crucial for optimizing customer retention, driving growth, and ensuring a seamless customer experience throughout all stages of engagement.

What is the career path for a CRM?

A career path for a CRM professional typically starts with roles such as CRM analyst or coordinator, progressing to CRM manager, then to senior management positions like CRM director or head of customer engagement. Advancement often involves developing skills in data analysis, marketing automation tools, and customer segmentation, with certifications like Salesforce or HubSpot being beneficial.

What are the 4 stages of the customer lifecycle?

The customer lifecycle typically includes four stages: awareness, consideration, purchase, and retention. Customer lifecycle management involves understanding these stages to improve engagement and loyalty, often using CRM tools and data analysis. For a Customer Lifecycle role, skills in communication, data analysis, and customer relationship management are essential.

What are some common challenges faced by professionals in Customer Lifecycle roles, and how can they be overcome?

Professionals in Customer Lifecycle roles often face the challenge of maintaining consistent engagement across various stages of the customer journey, from onboarding to retention and re-engagement. Balancing personalized communication with automation, addressing churn risks, and ensuring alignment with sales, marketing, and support teams are typical hurdles. Overcoming these challenges involves leveraging customer data to tailor interactions, implementing effective feedback loops, and fostering strong cross-functional collaboration to deliver a seamless customer experience.

What is the highest paying customer service job?

The highest paying customer service roles are often in management or specialized fields such as customer success managers, account directors, or technical support managers, with salaries exceeding $70,000 annually. These positions typically require extensive experience, strong communication skills, and industry-specific knowledge or certifications.

What is the difference between Customer Lifecycle vs Customer Service Representative?

AspectCustomer LifecycleCustomer Service Representative
Primary FocusManaging the entire customer journey from acquisition to retentionHandling customer inquiries, complaints, and support requests
Required SkillsMarketing, analytics, communication, strategic planningCommunication, problem-solving, product knowledge
Work EnvironmentCross-departmental, strategic roles in marketing and salesCustomer support centers, call centers, retail
Industry UsageMarketing, sales, customer success teamsCustomer support, retail, service industries

The Customer Lifecycle role focuses on overseeing the entire customer journey to improve retention and loyalty, while a Customer Service Representative handles direct customer interactions to resolve issues. Both roles are essential but differ in scope and strategic involvement.

What are the 5 stages of the customer lifecycle?

The customer lifecycle in a customer service or marketing role typically includes five stages: awareness, consideration, purchase, retention, and advocacy. Understanding these stages helps professionals develop strategies to attract, engage, and retain customers effectively.

What is a Customer Lifecycle Manager?

A Customer Lifecycle Manager is a professional responsible for overseeing the entire journey of a customer with a company, from their first interaction to long-term retention. They use data and strategies to optimize customer engagement, satisfaction, and loyalty at each stage of the customer lifecycle. Their goal is to increase customer value and reduce churn by delivering targeted communications and experiences based on customer behavior and needs.
More about Customer Lifecycle jobs
What job categories do people searching Customer Lifecycle jobs look for? The top searched job categories for Customer Lifecycle jobs are:
Customer Lifecycle jobs near you
Infographic showing various Customer Lifecycle job openings in the United States as of July 2026, with employment types broken down into 78% Full Time, 20% Part Time, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $52,186 per year, or $25.1 per hour.

Customer Lifecycle Director

Lola Blankets

New York, NY • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 11 days ago

Job description

About Lola Blankets
Lola Blankets is a fast-growing, design-driven brand creating the world's most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, we are redefining what comfort and style mean for the home.
Role Overview
Lola Blankets is looking for a Customer Lifecycle Director who will redefine what retention means for a premium, emotionally resonant brand. This is not a conventional "email and SMS" retention role. We're looking for a leader who understands how to build brand love, loyalty, community, and advocacy - not just automate flows.
This person will architect Lola's full post-purchase journey, combining data, brand storytelling, community-building, and experiential touchpoints. They will partner deeply with the Brand team to create high-value, memorable experiences that turn customers into lifelong advocates and active participants in the Lola universe.
In this role, you'll build what loyalty means for our brand - including the strategy, structure, and launch of a new loyalty program. This role is perfect for someone who has built retention engines at high-growth consumer brands, luxury brands, or top agencies - and who believes loyalty is earned through connection, creativity, and consistency, not just discounts and email triggers.
Key Responsibilities:
  • Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior.
  • Build and launch Lola's loyalty program, including structure, tiers, benefits, and ongoing engagement.
  • Lead the retention and loyalty strategy component of our digital products: the website and mobile app.
  • Partner closely with Brand and Creative to design storytelling moments, VIP touchpoints, and experiential retention initiatives (events, access, exclusive drops).
  • Develop segmentation, personalization, and analytics frameworks that inform lifecycle strategy and measure LTV, repeat rate, and cohort performance.
  • Lead lifecycle channels (email, SMS, direct mail) and manage CRM/loyalty tech stack while innovating beyond traditional tactics.
  • Manage the Sr. Retention Marketing Manager and future retention associates.
  • Drive cross-functional alignment with Brand, Product, Ecomm, CX, and Paid Media to ensure a unified customer ecosystem.

Qualifications:
  • 7+ years in lifecycle, retention, or loyalty marketing at a high-growth DTC brand, luxury brand, or top-tier agency including 3+ years of management experience.
  • Direct experience building or operating successful loyalty programs or community-driven customer ecosystems.
  • Proven ability to create experiential, brand-led retention moments (events, VIP access, exclusive offerings).
  • Strong collaboration skills with Brand/Creative teams and an ability to blend storytelling with performance.
  • Strong analytical skills - expertise in segmentation, cohort analysis, and LTV-based strategy.
  • Track record of owning the lifecycle roadmap and delivering measurable improvements in repeat purchase and retention.
Benefits
  • 21 days paid vacation + most federal holidays
  • Comprehensive health, dental, and vision coverage.
  • 16 weeks paid birth parent leave; 8 weeks for non-birth parents
  • 55% off Lola Blankets for friends and family
  • Opportunities for career growth and leadership as the company scales

Apply