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Customer Lifecycle Jobs (NOW HIRING)

IDT

Senior Customer Lifecycle Analyst

Newark, NJ

$95K - $115K/yr

Senior Customer Lifecycle Analyst The Senior Customer Lifecycle Analyst will support our marketing department's industry-leading performance by being a technical expert and strategic guide. There are ...

Benepass

Manager, Customer Lifecycle Marketing

$110K - $130K/yr

Magazine's Best Workplaces of 2023 Team & Role Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full ...

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How much do customer lifecycle jobs pay per week?

As of Jun 22, 2026, the average weekly pay for customer lifecycle in the United States is $1,003.58, according to ZipRecruiter salary data. Most workers in this role earn between $788.46 and $923.08 per week, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Customer Lifecycle Management, and why are they important?

To thrive in Customer Lifecycle Management, you need a strong understanding of customer journey mapping, data analysis, and customer relationship strategies, often supported by a background in marketing, business, or related fields. Experience with CRM platforms like Salesforce, marketing automation tools, and analytics software is typically required. Excellent communication, problem-solving, and project management skills help you collaborate across teams and engage customers effectively. These capabilities are crucial for optimizing customer retention, driving growth, and ensuring a seamless customer experience throughout all stages of engagement.

What are the 4 stages of the customer lifecycle?

The customer lifecycle in a customer-focused role typically includes four stages: awareness, consideration, purchase, and retention. Understanding these stages helps professionals develop strategies to attract, engage, and retain customers effectively. Skills in data analysis and customer relationship management tools are often essential in managing this process.

What are some common challenges faced by professionals in Customer Lifecycle roles, and how can they be overcome?

Professionals in Customer Lifecycle roles often face the challenge of maintaining consistent engagement across various stages of the customer journey, from onboarding to retention and re-engagement. Balancing personalized communication with automation, addressing churn risks, and ensuring alignment with sales, marketing, and support teams are typical hurdles. Overcoming these challenges involves leveraging customer data to tailor interactions, implementing effective feedback loops, and fostering strong cross-functional collaboration to deliver a seamless customer experience.

What are the 5 stages of the customer life cycle?

The customer lifecycle for a Customer Lifecycle role typically includes five stages: awareness, consideration, purchase, retention, and advocacy. Understanding these stages helps professionals develop strategies to attract, engage, and retain customers effectively, often using tools like CRM systems and data analysis.

What is the highest paying customer service job?

The highest paying customer service roles are often in management or specialized fields such as customer success managers or client relations directors, with salaries reaching six figures in some industries. These positions typically require extensive experience, strong communication skills, and sometimes industry-specific certifications or technical knowledge.

What is the difference between Customer Lifecycle vs Customer Service Representative?

AspectCustomer LifecycleCustomer Service Representative
Primary FocusManaging the entire customer journey from acquisition to retentionHandling customer inquiries, complaints, and support requests
Required SkillsMarketing, analytics, communication, strategic planningCommunication, problem-solving, product knowledge
Work EnvironmentCross-departmental, strategic roles in marketing and salesCustomer support centers, call centers, retail
Industry UsageMarketing, sales, customer success teamsCustomer support, retail, service industries

The Customer Lifecycle role focuses on overseeing the entire customer journey to improve retention and loyalty, while a Customer Service Representative handles direct customer interactions to resolve issues. Both roles are essential but differ in scope and strategic involvement.

What does customer lifecycle mean?

The customer lifecycle refers to the stages a customer goes through in their relationship with a company, typically including awareness, consideration, purchase, retention, and advocacy. Customer lifecycle management involves strategies to engage customers at each stage to improve satisfaction and loyalty, often using tools like CRM software. Understanding this cycle helps businesses optimize marketing and sales efforts to maximize customer value.

What is a Customer Lifecycle Manager?

A Customer Lifecycle Manager is a professional responsible for overseeing the entire journey of a customer with a company, from their first interaction to long-term retention. They use data and strategies to optimize customer engagement, satisfaction, and loyalty at each stage of the customer lifecycle. Their goal is to increase customer value and reduce churn by delivering targeted communications and experiences based on customer behavior and needs.
More about Customer Lifecycle jobs
What job categories do people searching Customer Lifecycle jobs look for? The top searched job categories for Customer Lifecycle jobs are:
Customer Lifecycle jobs near you
Customer Lifecycle Manager

Customer Lifecycle Manager

Enthusiast Auto Holdings

Wadsworth, OH • On-site

Full-time

Posted 10 days ago

Job description

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via nine enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH's leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.
EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH's operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
Role Overview
We are looking for a Customer Lifecycle Manager to take full ownership of the technical orchestration, automation, and flow logic for both SMS and Email across our portfolio of 10+ aftermarket automotive brands. Operating within EAH's Marketing Center of Excellence (CoE) hub, your primary goal is to build a high-converting engagement machine.
This role reports directly to the Director of Brand and Retention Marketing and is based full-time in-office out of one of EAH's many locations including Wadsworth, OH, Carrollton, GA, and Georgetown, TX. While our email infrastructure is robust and established, your primary mission in this role will be to architect, launch, and accelerate SMS adoption across all brands, in some cases from the ground up. You will have complete autonomy over automated flows to turn SMS and email into a synchronized, high-performance tag team. Your success will be measured by your ability to elevate lifecycle revenue and maximize Customer Lifetime Value (LTV) without letting legacy operational processes slow down optimal, agile execution.
Key Responsibilities
  • SMS Acceleration & Optimization: Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
  • High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
  • Technical Flow Autonomy: Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
  • Cross-Channel Orchestration: Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
  • Operational Enablement: Safeguard agility by ensuring established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
  • Conversational Infrastructure: Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.

Defining Success (What Winning Looks Like)
  • SMS Channel Scale Up: Within the first 90 days, you have audited the portfolio, established baseline SMS KPIs, and successfully launched automated SMS capture and rich-media flow triggers (MMS/RCS) across our high-growth brands.
  • Frictionless Coexistence: You have successfully integrated SMS marketing into the heavy broadcast email schedules of the "Harvest" banners without causing spikes in opt-outs or list fatigue, proving that both channels can run symmetrically.
  • Explosive List Growth: You have turned a stagnant subscriber base into an active revenue engine by steadily increasing compliant SMS opt-ins across all banners, hitting aggressive list-growth milestones while maintaining a clean, low-churn database.
  • Agile Automation: Your automated flows operate with optimal precision generating steady, predictable revenue loops. Your technical frameworks allow decentralized content teams to easily feed their authentic creative assets (including video and interactive next-gen mobile components) without hitting execution challenges.
  • Two-Way Channel Maturity: In the first 6 months, 2-way conversational text infrastructure is fully evaluated with the Customer Service team, ready for implementation.

Requirements
  • 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
  • Proven Blueprint for SMS Success: A track record of aggressively scaling SMS programs from an underutilized tool into a major revenue driver, treating text, MMS, and emerging RCS protocols as primary engagement vehicles rather than secondary afterthoughts to email.
  • Enterprise Tech Stack Mastery: Power-user expertise in enterprise lifecycle and orchestration platforms (specifically Listrak, or tools like Klaviyo and Attentive) alongside a strong working data literacy in GA4, customer analytics, and emerging mobile-messaging tech trends.
  • Agile Operational Mindset: A leader who prioritizes speed-to-market and high-converting execution over rigid legacy corporate workflows.
  • Devoted to frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.
  • Bonus points if you have a genuine passion for automotive culture and know your way around a car garage.

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