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Customer Lifecycle Jobs (NOW HIRING)

Grainger Businesses

$18.75 - $25.75/hr

El Especialista Sr. De Customer Lifecycle es responsable de gestionar las oportunidades de ventas y cumplimiento. Estas oportunidades se gestionan siguiendo el proceso de contratación y trabajando ...

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How much do customer lifecycle jobs pay per week?

As of Sep 12, 2026, the average weekly pay for customer lifecycle in the United States is $1,003.58, according to ZipRecruiter salary data. Most workers in this role earn between $788.46 and $923.08 per week, depending on experience, location, and employer.

What is a customer lifecycle manager?

A Customer Lifecycle Manager is a professional responsible for overseeing the entire journey of a customer with a company, from their first interaction to long-term retention. They use data and strategies to optimize customer engagement, satisfaction, and loyalty at each stage of the customer lifecycle. Their goal is to increase customer value and reduce churn by delivering targeted communications and experiences based on customer behavior and needs.

What are the key skills and qualifications needed to thrive in customer lifecycle management, and why are they important?

To thrive in Customer Lifecycle Management, you need a strong understanding of customer journey mapping, data analysis, and customer relationship strategies, often supported by a background in marketing, business, or related fields. Experience with CRM platforms like Salesforce, marketing automation tools, and analytics software is typically required. Excellent communication, problem-solving, and project management skills help you collaborate across teams and engage customers effectively. These capabilities are crucial for optimizing customer retention, driving growth, and ensuring a seamless customer experience throughout all stages of engagement.

What are some common challenges faced by professionals in customer lifecycle roles, and how can they be overcome?

Professionals in Customer Lifecycle roles often face the challenge of maintaining consistent engagement across various stages of the customer journey, from onboarding to retention and re-engagement. Balancing personalized communication with automation, addressing churn risks, and ensuring alignment with sales, marketing, and support teams are typical hurdles. Overcoming these challenges involves leveraging customer data to tailor interactions, implementing effective feedback loops, and fostering strong cross-functional collaboration to deliver a seamless customer experience.

What is the difference between Customer Lifecycle vs Customer Service Representative?

AspectCustomer LifecycleCustomer Service Representative
Primary FocusManaging the entire customer journey from acquisition to retentionHandling customer inquiries, complaints, and support requests
Required SkillsMarketing, analytics, communication, strategic planningCommunication, problem-solving, product knowledge
Work EnvironmentCross-departmental, strategic roles in marketing and salesCustomer support centers, call centers, retail
Industry UsageMarketing, sales, customer success teamsCustomer support, retail, service industries

The Customer Lifecycle role focuses on overseeing the entire customer journey to improve retention and loyalty, while a Customer Service Representative handles direct customer interactions to resolve issues. Both roles are essential but differ in scope and strategic involvement.

More about Customer Lifecycle jobs

What job categories do people searching Customer Lifecycle jobs look for?

The top searched job categories for Customer Lifecycle jobs are:

Customer Lifecycle jobs near you
Infographic showing various Customer Lifecycle job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, and 2% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $52,186 per year, or $25.1 per hour.

Director of Retention & Customer Lifecycle

Yonkers, NY • On-site

Bask and Lather Co
Health and Personal Care Stores • 1 - 10 employees
Learn more about Bask and Lather Coexternal

$180K - $200K/yr

Full-time

Re-posted 19 hours ago

Key responsibilities

  • Own the performance of Bask & Lather's existing customer base across every touchpoint and channel.

  • Develop and implement strategies to improve customer retention, lifetime value, and subscription growth.

  • Build and lead the lifecycle marketing strategy across channels such as email, SMS, push notifications, and in-app messaging.

Job description

Director of Retention & Customer Lifecycle
Reports To: Head of Growth
Location: Remote
About Bask & Lather
Bask & Lather is one of the fastest-growing independent beauty brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and national retail partners.
As we continue scaling nationally and internationally, retention has become one of the company's largest growth opportunities.
We're looking for a Director of Retention & Customer Lifecycle to build one of the best lifecycle marketing organizations in consumer products.
This leader will own the long-term value of every customer relationship from first purchase through loyalty and transform retention into one of Bask & Lather's primary growth engines.
Position Overview
This is not a traditional CRM position.
This is a business leadership role.
The Director of Retention & Customer Lifecycle owns the performance of Bask & Lather's existing customer base across every touchpoint and channel.
Success is measured by increasing customer lifetime value, improving retention, growing subscription revenue, expanding loyalty participation, and maximizing profitable existing customer revenue.
This leader will combine strategy, experimentation, analytics, automation, customer insights, and team leadership to build a world-class retention organization.
What You'll Own
Customer Lifetime Value
Own the long-term value of our customer base by improving:
  • Overall Customer Lifetime Value (LTV)
  • Revenue per customer
  • Existing customer revenue
  • Customer profitability
  • LTV by acquisition source
  • LTV by first purchased product
  • LTV by bundle
  • LTV by customer cohort

Develop initiatives that create sustainable long-term customer value-not short-term revenue spikes.
Customer Retention
Own the health of our customer base including:
  • Repeat Purchase Rate
  • Purchase Frequency
  • Customer Retention Rate
  • First-to-Second Purchase Rate
  • Second-to-Third Purchase Rate
  • Days Between Purchases
  • Time to Second Purchase
  • Existing Customer Revenue Growth
  • Customer Churn

Develop strategies that improve customer relationships over time.
Lifecycle Marketing
Own lifecycle strategy across every customer touchpoint.
Including:
  • Email
  • SMS
  • Push Notifications
  • In-App Messaging
  • Post-Purchase
  • Customer Onboarding
  • Replenishment
  • Win-Back
  • Cross-Sell
  • Upsell
  • VIP Journeys

Every lifecycle communication should have a measurable business objective.
Subscription Business
Own the long-term growth of subscriptions across Shopify, TikTok Shop, and Amazon.
Responsible for:
  • Subscription Revenue
  • Subscriber Growth
  • Subscriber Retention
  • Subscriber Churn
  • Subscriber LTV
  • Offer Optimization
  • Subscription Journey Optimization

Loyalty Strategy
Own the long-term success of Bask & Lather's loyalty program.
Including:
  • Membership Growth
  • Member Engagement
  • Redemption Strategy
  • VIP Segmentation
  • Loyalty Revenue
  • Loyalty Member Lifetime Value

Customer Intelligence
Build the company's customer intelligence function.
Develop reporting around:
  • Highest LTV products
  • Highest LTV bundles
  • Highest LTV acquisition channels
  • Highest LTV customer segments
  • Customer survey insights
  • Product review trends
  • Voice of Customer analysis
  • NPS trends
  • Customer feedback loops

Turn customer insights into business strategy.
Experimentation
Build a culture of continuous testing.
Examples include:
  • Offers
  • Bundles
  • Pricing
  • Customer Journeys
  • Product Recommendations
  • Segmentation
  • Loyalty Incentives
  • Subscription Programs
  • Win-Back Strategies
  • Replenishment Timing
  • Landing Pages

Every initiative should be measured against incremental business impact.
Analytics & Executive Reporting
Own executive reporting that answers:
  • How healthy is our customer base?
  • Why are customer behaviors changing?
  • Where are customers churning?
  • Which products create the highest lifetime value?
  • Which acquisition channels create the highest quality customers?
  • Which lifecycle initiatives create the greatest ROI?
  • What risks should leadership monitor?
  • What opportunities should we prioritize next?

Present monthly executive retention business reviews.
AI & Automation
Leverage AI and automation to improve:
  • Customer segmentation
  • Personalization
  • Reporting
  • Journey optimization
  • Experimentation
  • Internal workflows
  • Lifecycle efficiency

Continuously identify ways technology can improve customer experience while increasing team productivity.
Leadership
Lead and develop Bask & Lather's Retention organization.
Responsible for:
  • Internal team leadership
  • Agency management
  • Vendor relationships
  • SOP development
  • Documentation
  • Reporting infrastructure
  • Cross-functional collaboration with Growth, Brand, Creative, E-commerce, Finance, Operations, and Customer Experience

Success in the First 12 Months
Success means:
  • Increase Customer Lifetime Value
  • Increase Existing Customer Revenue
  • Improve Repeat Purchase Rate
  • Increase Purchase Frequency
  • Improve Customer Retention
  • Grow Subscription Revenue
  • Increase Subscription Penetration
  • Improve Subscriber Retention
  • Expand Loyalty Program Participation
  • Build executive reporting infrastructure
  • Establish Bask & Lather as a best-in-class retention organization

Ideal Background
  • 8+ years in Retention, CRM, Lifecycle Marketing, or Growth Marketing
  • Experience scaling a DTC consumer brand beyond $100M in annual revenue
  • Deep expertise with Shopify, Klaviyo, Recharge, Attentive (or Postscript), loyalty platforms, GA4, Triple Whale, Looker/Tableau, and modern BI tools
  • Strong analytical capabilities with experience in cohort analysis, LTV modeling, customer segmentation, and experimentation
  • Experience leading high-performing teams, agencies, and cross-functional initiatives
  • Comfortable operating in a fast-paced, high-growth environment with executive-level accountability

Why This Role Matters
Customer acquisition is only half the equation.
The greatest opportunity for Bask & Lather is increasing the value of every customer relationship over time.
This role will define how millions of customers experience our brand after their first purchase, build systems that drive sustainable long-term growth, and establish retention as one of the company's most valuable competitive advantages.
Compensation:
$180,000-$200,000

Apply