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Director of Player Development
Summary:
As Team Members of the Player Development team, Director of Player Development is a CRCR Ambassador and takes personal ownership to ensure all their actions are in the best interest of the business. Director of Player Development is responsible for oversight of the Casino Host and VIP services team. This position is also responsible for cultivating relationships with Guests through outreach, acquisition, development, and retention efforts for diverse markets; including analysis and coordination of Player Development marketing programs created and implemented to ensure they are profitable and reaching revenue objectives.
Position Functions
Essential Functions:
• Develop tracking and analysis metrics to promote more efficient and measurable relationship marketing programs to obtain overall revenue objectives and to enhance Guest experience.
• Work with Guest-facing departments to develop and implement strategies and programs to cultivate the market for new and existing top-tier CRCR Guests.
• Monitor existing Guest programs and develop knowledge of Guests betting habits, credit situations, and levels of participation to manage programs to ensure maximum profit margins, adequate play levels, and appropriate cost control.
• Develop VIP events/promotions on and off property, focusing on driving revenue and acquiring new top-tier Guests.
• Serve as the key marketing representative on multicultural business strategy, community outreach and event attendance, marketing calendar, and marketing systems support.
• Direct and ensure departmental operations, including but not limited to Host and VIP services Teamperformance metrics, marketing program implementation for top-tier specific Guest segments, programanalysis, and budget analysis.
• Oversee and actively evaluate Guests' CRCR activity to provide corresponding incentives.
• Coordinate top-tier Guest visits and accommodate their needs within player development standards toensure Guest satisfaction and encourage continued visits.
• Award Guests complimentary based on established criteria, creating and monitoring player development standards.
• Resolve Guest disputes and complaints to the satisfaction of the Guest and CRCR.
• Implement approved gaming department policy and procedures as directed, ensuring Team Members are following CRCR policies and procedures.
• Demonstrate and provide exceptional Guest service and Team Member relations.
• Other duties as assigned.
Core Leadership Competencies:
• Create a vision for the department that aligns and promotes the business's vision and mission.
Communicate the business and department visions to the team to inspire action.
• Understand CRCR's place in the market and focus on growing market share. Identify growth opportunities and mitigate internal and external risk factors while defining objectives and strategies that move the business forward.
• Stay abreast of industry news and events and identify economic, political, and social trends that could impact current and future operations.
• Explore and identify ways to improve revenue and/or profit. Manage the department's budget while adhering to planned business expenses. Use data to support operational expense requests and provide ROI's.
• Demonstrate emotional self-awareness and management while providing a positive and supportive work environment that inspires and influences the Team.
• Lead with authentic appreciation for the Team. Foster vulnerable trust with others and is accepting of varying viewpoints. Is present in their interactions and leverages themselves as a resource to others.
Skills
• Demonstrate strong listening and communication skills.
• Demonstrate problem-solving and critical thinking.
• Must be able to work independently and maintain a high level of performance.
• Must be able to complete tasks in a timely manner while maintaining business standards.
• Demonstrate a flock mentality, focused on teamwork and collaboration with others.
• Provide exceptional service to internal and external Guests while leveraging the knowledge of the position and the business, ensuring a clucktastic experience for all.
• Stay engaged and motivated with the business, department, and all Team Members at all levels while encouraging growth and development of self and others.
• Build lasting relationships by demonstrating honesty, integrity, and effective communication.
• Drive to exceed expectations while remaining accountable and fair.
Qualifications
Minimum Requirements:
• Must be at least 21 years of age.
• Bachelor's degree in marketing, advertising, or related field.
• 5+ years' experience in a leadership role.
• 5+ years' experience leading Player Development efforts.
Preferred Qualifications:
• Master's degree in marketing, advertising, or related field.
• Familiarity with market research tools and methods.
Disclaimer
This document is for informational purposes only. A formal job description, including working conditions such as physical requirements, work atmosphere, etc., will be provided for signature during the offer process.