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Content Strategist Jobs in Indiana (NOW HIRING)

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$15

$42

$72

How much do content strategist jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for content strategist in Indiana is $42.81, according to ZipRecruiter salary data. Most workers in this role earn between $32.93 and $50.34 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

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Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Indiana as of August 2026, with employment types broken down into 87% Full Time, 8% Part Time, and 5% Contract. Highlights an 79% In-person, and 21% Remote job distribution, with an average salary of $89,053 per year, or $42.8 per hour.

Social Content Specialist - Indiana University

Learfield

Bloomington, IN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

6th of 50 rated marketing agency

Job description

As part of Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content teams, school production staff, and Learfield colleagues to ideate, create, and execute robust original and branded content offering and calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels.Essential Functions and Responsibilities
  • Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
  • Support the development of custom-branded social content for local Learfield property sales teams.
  • Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
  • Serve as a liaison-alongside the Supervising Producer-between the athletics department content team, local Learfield sales teams, and national sales.
  • Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
  • Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
  • Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
  • Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.
  • Provide the University, Athletics Marketing, Communications and the Varsity Club with graphic design and content creation support.
Minimum Qualifications
  • 1+ years of experience in developing creative content that has driven engagement and measurable results.
  • Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
  • Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
  • Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
  • Creative thinker with the ability to generate ideas that support project goals and initiatives.
  • Strong administrative, critical-reasoning, and problem-solving skills.
  • Highly organized, efficient, and strong attention to detail.

Preferred Qualifications:

  • Experience using Adobe Creative Cloud.
  • Experience working in the sports industry-ideally collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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