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Content Strategist Jobs in Indiana (NOW HIRING)

Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer ...

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

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Content Strategist information

See Indiana salary details

$15

$42

$72

How much do content strategist jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for content strategist in Indiana is $42.81, according to ZipRecruiter salary data. Most workers in this role earn between $32.93 and $50.34 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start around $50,000, while experienced professionals with specialized skills can earn over $120,000.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What are the most commonly searched types of Content Strategist jobs in Indiana? The most popular types of Content Strategist jobs in Indiana are:
What are popular job titles related to Content Strategist jobs in Indiana? For Content Strategist jobs in Indiana, the most frequently searched job titles are:
What cities in Indiana are hiring for Content Strategist jobs? Cities in Indiana with the most Content Strategist job openings:
What are popular job titles related to Content Strategist jobs in IN? For Content Strategist jobs in IN, the most frequently searched job titles are:
Infographic showing various Content Strategist job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 73% Full Time, 22% Part Time, 1% Temporary, and 3% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $89,053 per year, or $42.8 per hour.

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 4 days ago


Job description

OUR VISION amp; MISSION
As part of the CEOs of Indiana Corporate Partnership, TechPoint is the nonprofit, industry-led growth initiative driving Indiana's tech ecosystem. TechPoint functions as the strategic hub that connects public, private, academic and philanthropic partners focused on technology. Today TechPoint is striving to make Indiana a tech leader through the intersection of the tech sector with advanced industries.

Based in Indianapolis at 16 Tech, TechPoint's mission is to drive Indiana's tech ecosystem through talent, innovation and community — strengthening the tech talent pipeline, accelerating startup and enterprise growth, enhancing resource connectivity, and elevating the state's tech community through collaboration and storytelling.
ROLE OVERVIEW
TechPoint's Content Strategist develops the editorial strategy and storytelling that positions TechPoint as the trusted storyteller of Indiana's technology ecosystem. This role helps translate organizational priorities into editorial priorities, audience strategy, content formats, channels, and the editorial calendar to ensure content advances TechPoint's strategic goals. The role supports TechPoint’s marketing, membership, sponsorship, and program engagement objectives.
Working closely with the Marketing amp; Engagement team, program staff, member organizations, and external contributors, the Content Strategist researches, develops, and creates compelling stories across entrepreneurship, workforce development, AI, and Indiana's advanced industries. The role serves as TechPoint's primary storyteller, developing compelling content, helping establish editorial standards, measuring performance, and identifying opportunities to strengthen TechPoint's thought leadership and earned media efforts.
This is a full-time, exempt position reporting to the Senior Manager of Marketing. The position has no direct reports but may coordinate the work of freelance writers, photographers, videographers, and other creative partners.
RESPONSIBILITIES
  • Develop and implement content strategies that align with marketing and initiative priorities, in partnership with Marketing leadership.
  • Research, write, and produce stories on member companies, founders, and community leaders, with a focus on where technology intersects Indiana's advanced industries
  • Partner with program and engagement staff to uncover stories tied to entrepreneurship, workforce development, and AI/tech advancements
  • Develop content for events including agendas, speaker profiles, scripts, presentations, promotional materials, and post-event recaps in collaboration with subject matter experts and the Director of Events
  • Develop storytelling assets that build awareness and engagement for TechPoint programs
  • Coordinate a consistent content pipeline (written, video, and multimedia) working directly with freelance writers, photographers, and videographers
  • Conduct interviews with executives, entrepreneurs, students, and community stakeholders to source stories
  • Update and maintain editorial standards ensuring content represents the diversity and breadth of Indiana's regions, industries, and tech community
  • Share ideas with the Marketing team for pitching stories to grow TechPoint's earned media placements
  • Optimize content for discovery (SEO/AEO) across techpoint.org and social channels
  • Partner with the Digital Marketing Specialist to align content output with the publishing calendar and campaign execution
  • Ensure content deliverables support the membership, sponsorship, and participation goals the Senior Manager sets, without owning those targets directly
  • Measure and report on content performance (engagement, traffic, media placements, program participation) and recommend adjustments based on results
  • Support strategic deliverables including annual reports, case studies, insight reports, thought leadership etc.
  • Monitor trends in tech, AI, and workforce development to surface timely storytelling opportunities
  • Support TechPoint initiatives and other marketing duties as they arise
QUALIFICATIONS
  • 5+ years in content strategy, journalism, or content marketing, with a portfolio showing both planning and execution
  • Experience producing event content (scripts, speaker materials, recaps) under deadline
  • Working knowledge of SEO and emerging AEO/GEO practices
  • Experience coordinating freelance creative contributors
  • Strong interviewing skills; ability to translate technical/business topics into accessible stories
  • Experience in a small, fast-paced team where priorities shift often
  • Strong written communication and command of AP style
  • Familiarity with TechPoint's stack: Salesforce, Box, Microsoft 365, Asana, Canva/WordPress as relevant to the role
  • Comfort using AI tools to improve day-to-day efficiency
  • Genuine interest in Indiana's tech and startup ecosystem
BENEFITS
  • 100% of your healthcare and dental premiums are paid for individual and family.
  • Pre-tax amp; Roth 401(k) Retirement Plan with generous match — 5% contributed by the employer regardless of employee contribution and up to an additional 5% employee voluntary contribution eligible to be matched by the employer.
  • Company paid group life benefits as well as company paid short-term and long-term disability insurance.
  • Flexible/hybrid work schedule.
  • Generous Paid Time Off (PTO) including 17 holidays!

CICP grants equal opportunity to all qualified persons without regard to race, color, religion, gender, gender identity, pregnancy, disability, age, national origin, military service obligations, veteran status, citizenship, sexual orientation, or any other category protected by law. CICP provides equal opportunity in wages, promotions, benefits, and all other privileges, terms, and conditions of employment.