ROLE OVERVIEW TechPoint's Content Strategist develops the editorial strategy and storytelling that positions TechPoint as the trusted storyteller of Indiana's technology ecosystem. This role helps ...
ROLE OVERVIEW TechPoint's Content Strategist develops the editorial strategy and storytelling that positions TechPoint as the trusted storyteller of Indiana's technology ecosystem. This role helps ...
Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer ...
Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer ...
SUMMARY The Director of Social Content is responsible for leading the planning and execution of ... This role calls for a highly creative and strategic thinker with a strong grasp of brand voice ...
SUMMARY The Director of Social Content is responsible for leading the planning and execution of ... This role calls for a highly creative and strategic thinker with a strong grasp of brand voice ...
SUMMARY The Director of Social Content is responsible for leading the planning and execution of ... This role calls for a highly creative and strategic thinker with a strong grasp of brand voice ...
SUMMARY The Director of Social Content is responsible for leading the planning and execution of ... This role calls for a highly creative and strategic thinker with a strong grasp of brand voice ...
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
New
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
New
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
New
Director, Product Management, Content Strategy & AI Readiness
Indianapolis, IN · On-site +1
$166K/yr
As Director, Product Management, Content Strategy & AI Readiness , you will be a senior individualcontributorproduct leader responsible for defining product strategy related to content standards ...
New
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This ...
Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This ...
Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This ...
Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This ...
Job Type Full-time Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our ...
Job Type Full-time Description We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our ...
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Ability to develop strategic business plans. * Experience in managing the financials ... Knowledge of content management and asset development * Strong critical thinking, problem-solving ...
Understands and implements IU's enterprise content strategy to effectively reach Kelley's target audiences and achieve marketing goals. * Fact checks, proofreads, and edits. * Coordinates with design ...
Understands and implements IU's enterprise content strategy to effectively reach Kelley's target audiences and achieve marketing goals. * Fact checks, proofreads, and edits. * Coordinates with design ...
We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This role is ideal ...
Quick apply
We are seeking a creative and strategic Content Creator & Social Media Manager to lead the planning, creation, and execution of engaging social content across our digital channels. This role is ideal ...
You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...
You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...
Sr. Global SEO/GEO Strategist
Indianapolis, IN · On-site +1
You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...
Sr. Global SEO/GEO Strategist
Indianapolis, IN · On-site +1
You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...
This role offers a great opportunity to enhance your technical writing skills, contribute to our content strategy, and gain valuable experience in the location technology domain. Roles and ...
This role offers a great opportunity to enhance your technical writing skills, contribute to our content strategy, and gain valuable experience in the location technology domain. Roles and ...
This role offers a great opportunity to enhance your technical writing skills, contribute to our content strategy, and gain valuable experience in the location technology domain. Roles and ...
This role offers a great opportunity to enhance your technical writing skills, contribute to our content strategy, and gain valuable experience in the location technology domain. Roles and ...
Product Marketing Sr Lead- Sales Enablement
Indianapolis, IN · On-site
$115K - $151K/yr
Sales Enablement Strategy & Field Partnership: * Build strong relationships with sales leaders, sellers, and field enablement teams to understand: * What content is needed * What formats are most ...
Product Marketing Sr Lead- Sales Enablement
Indianapolis, IN · On-site
$115K - $151K/yr
Sales Enablement Strategy & Field Partnership: * Build strong relationships with sales leaders, sellers, and field enablement teams to understand: * What content is needed * What formats are most ...
Content Strategist information
See Indiana salary details
$15.55 - $20.69
2% of jobs
$20.69 - $25.83
6% of jobs
$25.83 - $30.96
11% of jobs
$32.60 is the 25th percentile. Wages below this are outliers.
$30.96 - $36.10
19% of jobs
The median wage is $39.38 / hr.
$36.10 - $41.24
19% of jobs
$41.24 - $46.37
9% of jobs
$48.86 is the 75th percentile. Wages above this are outliers.
$46.37 - $51.51
18% of jobs
$51.51 - $56.64
7% of jobs
$56.64 - $61.78
4% of jobs
$61.78 - $66.92
3% of jobs
$66.92 - $72.05
1% of jobs
$15
$42
$72
How much do content strategist jobs pay per hour?
What is a content strategist?
As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.
How does a content strategist typically collaborate with other departments within an organization?
What is the average salary of a content strategist?
What qualifications do you need to be a content strategist?
What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?
What does a content strategist do?
What is the difference between Content Strategist vs Content Marketing Manager?
| Aspect | Content Strategist | Content Marketing Manager |
|---|---|---|
| Primary Focus | Developing content plans and strategies to align with brand goals | Executing marketing campaigns and managing content distribution |
| Skills & Credentials | Content creation, SEO, analytics, strategic planning | Content creation, marketing tactics, campaign management |
| Work Environment | Collaborates with content teams, marketing, and design | Leads marketing campaigns, manages content teams |
| Industry Usage | Used across digital, media, and corporate sectors | Primarily in marketing and advertising industries |
The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

Full-time
Medical, Dental, Life, Retirement, PTO
Posted 4 days ago
Job description
As part of the CEOs of Indiana Corporate Partnership, TechPoint is the nonprofit, industry-led growth initiative driving Indiana's tech ecosystem. TechPoint functions as the strategic hub that connects public, private, academic and philanthropic partners focused on technology. Today TechPoint is striving to make Indiana a tech leader through the intersection of the tech sector with advanced industries.
Based in Indianapolis at 16 Tech, TechPoint's mission is to drive Indiana's tech ecosystem through talent, innovation and community — strengthening the tech talent pipeline, accelerating startup and enterprise growth, enhancing resource connectivity, and elevating the state's tech community through collaboration and storytelling.
ROLE OVERVIEW
TechPoint's Content Strategist develops the editorial strategy and storytelling that positions TechPoint as the trusted storyteller of Indiana's technology ecosystem. This role helps translate organizational priorities into editorial priorities, audience strategy, content formats, channels, and the editorial calendar to ensure content advances TechPoint's strategic goals. The role supports TechPoint’s marketing, membership, sponsorship, and program engagement objectives.
Working closely with the Marketing amp; Engagement team, program staff, member organizations, and external contributors, the Content Strategist researches, develops, and creates compelling stories across entrepreneurship, workforce development, AI, and Indiana's advanced industries. The role serves as TechPoint's primary storyteller, developing compelling content, helping establish editorial standards, measuring performance, and identifying opportunities to strengthen TechPoint's thought leadership and earned media efforts.
This is a full-time, exempt position reporting to the Senior Manager of Marketing. The position has no direct reports but may coordinate the work of freelance writers, photographers, videographers, and other creative partners.
RESPONSIBILITIES
- Develop and implement content strategies that align with marketing and initiative priorities, in partnership with Marketing leadership.
- Research, write, and produce stories on member companies, founders, and community leaders, with a focus on where technology intersects Indiana's advanced industries
- Partner with program and engagement staff to uncover stories tied to entrepreneurship, workforce development, and AI/tech advancements
- Develop content for events including agendas, speaker profiles, scripts, presentations, promotional materials, and post-event recaps in collaboration with subject matter experts and the Director of Events
- Develop storytelling assets that build awareness and engagement for TechPoint programs
- Coordinate a consistent content pipeline (written, video, and multimedia) working directly with freelance writers, photographers, and videographers
- Conduct interviews with executives, entrepreneurs, students, and community stakeholders to source stories
- Update and maintain editorial standards ensuring content represents the diversity and breadth of Indiana's regions, industries, and tech community
- Share ideas with the Marketing team for pitching stories to grow TechPoint's earned media placements
- Optimize content for discovery (SEO/AEO) across techpoint.org and social channels
- Partner with the Digital Marketing Specialist to align content output with the publishing calendar and campaign execution
- Ensure content deliverables support the membership, sponsorship, and participation goals the Senior Manager sets, without owning those targets directly
- Measure and report on content performance (engagement, traffic, media placements, program participation) and recommend adjustments based on results
- Support strategic deliverables including annual reports, case studies, insight reports, thought leadership etc.
- Monitor trends in tech, AI, and workforce development to surface timely storytelling opportunities
- Support TechPoint initiatives and other marketing duties as they arise
- 5+ years in content strategy, journalism, or content marketing, with a portfolio showing both planning and execution
- Experience producing event content (scripts, speaker materials, recaps) under deadline
- Working knowledge of SEO and emerging AEO/GEO practices
- Experience coordinating freelance creative contributors
- Strong interviewing skills; ability to translate technical/business topics into accessible stories
- Experience in a small, fast-paced team where priorities shift often
- Strong written communication and command of AP style
- Familiarity with TechPoint's stack: Salesforce, Box, Microsoft 365, Asana, Canva/WordPress as relevant to the role
- Comfort using AI tools to improve day-to-day efficiency
- Genuine interest in Indiana's tech and startup ecosystem
- 100% of your healthcare and dental premiums are paid for individual and family.
- Pre-tax amp; Roth 401(k) Retirement Plan with generous match — 5% contributed by the employer regardless of employee contribution and up to an additional 5% employee voluntary contribution eligible to be matched by the employer.
- Company paid group life benefits as well as company paid short-term and long-term disability insurance.
- Flexible/hybrid work schedule.
- Generous Paid Time Off (PTO) including 17 holidays!
CICP grants equal opportunity to all qualified persons without regard to race, color, religion, gender, gender identity, pregnancy, disability, age, national origin, military service obligations, veteran status, citizenship, sexual orientation, or any other category protected by law. CICP provides equal opportunity in wages, promotions, benefits, and all other privileges, terms, and conditions of employment.