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Consumer Insight Manager Jobs in Pennsylvania (NOW HIRING)

The Hershey Company

Mgr Design to Value

Hershey, PA · On-site

As the Manager for Design to Value, you will play a critical role in advancing our product design ... Proficiency in product design fundamentals, enabling translation of consumer insights into ...

Hershey Company

Mgr Protein

Hershey, PA · On-site

$130 - $180/hr

This role translates consumer insights, business priorities, and market trends into technical ... Manage, coach, and develop a team of scientists and technical professionals, aligning resources ...

Hersheys

Mgr Design to Value

Hershey, PA · Remote

As the Manager for Design to Value, you will play a critical role in advancing our product design ... Proficiency in product design fundamentals, enabling translation of consumer insights into ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Pennsylvania

Consumer Insight Manager information

See Pennsylvania salary details

$53.1K

$97.4K

$133.8K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Pennsylvania is $97,369.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,200.00 and $108,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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The top searched job categories for Consumer Insight Manager jobs in Pennsylvania are:

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $97,369 per year, or $46.8 per hour.

Senior Manager of Portfolio Creator

Hersheys

Hershey, PA • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Job description

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.

Location

Remote

Hershey, PA Preferred 

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. 

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. 

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. 

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. 

How will you fit into the big picture?

The Senior Manager, Seasons Portfolio Creator will shape multi-year seasonal growth pipelines and ready annual portfolio news that breaks through with consumers and customers. This role combines consumer and occasion understanding, portfolio strategy, commercialization, and strategic storytelling to create distinctive product, packaging, and program news. The role leads cross-functional alignment across Research & Development, Supply Chain, Sales, and Finance and manages a team of approximately three to four direct reports. 

What will you do?
  • Leverage consumer insights and cultural trends to identify unmet needs and develop seasonal offerings that drive incrementality and strengthen brand relevance.
  • Build and manage a three-year seasonal innovation pipeline, balancing breakthrough ideas with scalable growth platforms.
  • Create annual portfolios of product, packaging, and program innovations that deliver distinctive consumer and customer value.
  • Lead cross-functional collaboration across R&D, Supply Chain, Sales, and Finance to ensure successful commercialization and execution.
  • Translate portfolio strategies into compelling customer-facing stories that connect consumer insights with business objectives.
  • Develop clear innovation concepts, briefs, and growth opportunities that teams can execute effectively.
  • Oversee initiatives through the full commercialization process, from ideation and development through launch and post-season evaluation.
  • Lead, coach, and develop team members while fostering accountability, collaboration, and high performance across the organization.
Minimum Education & Requirements

Experience: 7+ years of relevant experience in marketing, innovation, strategy, portfolio management, commercialization, or a related field. Experience leading people and cross-functional teams is required. 

Education: Bachelor's degree required. MBA or equivalent marketplace experience preferred. 

Benefits & Perks
 
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
 
#LI-BS1

#LI-BS1

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

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