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Consumer Insight Manager Jobs in State College, PA

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

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Consumer Insight Manager information

See State College, PA salary details

$51.8K

$95K

$130.6K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in State College, PA is $94,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,200.00 and $106,100.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in State College, PA?

For Consumer Insight Manager jobs in State College, PA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in State College, PA look for?

The top searched job categories for Consumer Insight Manager jobs in State College, PA are:

What cities near State College, PA are hiring for Consumer Insight Manager jobs?

Cities near State College, PA with the most Consumer Insight Manager job openings:

Customer Success Manager

Clayton Homes

Lewistown, PA • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 9 days ago


Clayton Homes rating

6.8

Company rating: 6.8 out of 10

Based on 147 frontline employees who took The Breakroom Quiz

58th of 80 rated construction


Job description

Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices and creating a world-class experience for customers and team members. Our company portfolio includes a broad offering of attainable housing, and as a vertically integrated home builder, we are uniquely positioned to serve customers through every stage of the homeownership journey - building, selling, financing, and insuring homes. From entry-level to more experienced positions, we're actively recruiting individuals who are passionate, positive, and eager to learn. We then equip you for success, whether you're in the office, in the field, or on the floor. As a member of our team you'll enjoy excellent benefits, opportunities for growth, and an encouraging culture that supports work / life balance.

Customer Success Manager

Reports to: Brand Experience Manager

Department: Sales

Job Status: Full-Time / Salary

Mobility Profile: On Location

Position Summary: Customer Success Managers (CSM) are the frontline for all Clayton Home Building Group, building trusted business partnerships between our customers and our Home Building and Supply Facilities to provide value added services which supports sustainable growth and brand loyalty. It's a role that combines traditional sales and market growth practices and aligns them with world class customer experience through training and teaching our customers to improve the collective business. By championing company initiatives, the CSM will work to create efficiencies in product and inventory management, technology, product quality, and sales management to continuously increase the value we provide our customers and ensure an overall world class customer experience.

Duties / Responsibilities:

  • Responsible for creating market and product strategy by studying the various markets, market share potentials, and market growth potentials in assigned territories.
  • Execute sales and sales growth in assigned markets to supply the home building facility with budgeted production run rate.
  • Develop an empirical understanding of our target audiences - their attitudes, behaviors, needs, and opportunities for engagement.
  • Manage and maintain knowledge of products and merchandising, inventory management, and promotions, making positive adjustments when needed.
  • Elevate housing and perceptions of the industry and Brand through customer focus.
  • Oversee successful and efficient implementation of training in technology, social media, service and parts processes, consumer insights, and other forms of marketing as needed.
  • Continuously prospect new avenues to build market share while keeping a keen focus on providing exceptional customer service to create brand loyalty and build referrals.
  • Maintain the vision of continuous coaching and idea sharing to retail partners and home building facilities to ensure optimal growth for all locations.
  • Organize sales responsibilities to maximize clarity, efficiency, and productivity to meet established goals.
  • Identify opportunities for improving business processes to increase brand loyalty and drive customer referrals.
  • Proactively face challenges while being committed to providing customers with excellent services and products.
  • Create engagement and awareness to positively influence NPS and customer referrals.
  • Train retail partners on social and digital media best practices to ensure brand exposure in ways most applicable to the customer.
  • Conduct visits to retail partners for hands-on training and product updates.
  • Stay up to date on trends within the industry through frequent competitive analysis.
  • Support Production Team by taking ownership of order accuracy to minimize or eliminate change orders, special requests, and schedule changes.
  • Other duties as assigned.

Qualifications:

  • Associate's (2 year) degree with a preference for business, sales, economics, marketing, math or similar majors that require data-based decision making preferred. Bachelor's (4 year) degree a plus.
  • 3+ years of work experience preferred in the areas of Sales, Marketing Research, Market Intelligence, or Consulting.
  • Must have great communication skills, written and verbal.
  • Must continuously use the highest level of personal integrity and business ethics. Faithfully execute all applicable regulations of local, state and federal authorities.
  • Great attention to detail, organizational, and analytical skills.
  • Ability to work independently or in a team environment.
  • Motivated and self-starter.
  • Willing to learn, hard-working, determined, and assertive.
  • Microsoft Office skills (Excel, Word, PowerPoint).

Physical Demands:

  • Must be able to consistently operate a computer and other office productivity machinery such as telephone, calculator, copy machine, computer printer, etc.
  • Must be able to communicate with others via phone, email, and in person. Must be able to exchange accurate information with others.
  • Constantly works in an indoor, temperature-controlled, sealed-window office environment.
  • Work primarily involves sitting / standing.

Travel Requirements:

  • Some, up to 50%

Why Clayton?

  • Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
  • As part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
  • Clayton is proud to have earned spots on the following Forbes lists: America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.
  • At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.


Why Clayton?

Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time team members after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.

As part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.

At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton is committed to creating an inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Business Unit - B00018

Clayton Manufacturing

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