ZipRecruiter

Log In

1

Consumer Insight Research Jobs in Pennsylvania (NOW HIRING)

Therakos

Manager, Consumer Marketing

Malvern, PA

This role assists the Business Insights and Analytics (I&A) team to uncover insights which drive ... Evaluates customer research, market conditions and competitor activities. * Gives guidance to ...

Mallinckrodt

Manager, Consumer Marketing

Malvern, PA · On-site

This role assists the Business Insights and Analytics (I&A) team to uncover insights which drive ... Evaluates customer research, market conditions and competitor activities. * Gives guidance to ...

Hersheys

Sr Research Scientist Sweets

Hershey, PA · On-site

$93K - $119K/yr

The Senior Research Scientist will lead product and process development across hard candy, gummies ... This role translates consumer insights and business needs into scalable products through ...

The Hershey Company

Sr Research Scientist Sweets

Hershey, PA · On-site

$93K - $119K/yr

The Senior Research Scientist will lead product and process development across hard candy, gummies ... This role translates consumer insights and business needs into scalable products through ...

CivicScience

Market Research Analyst

Pittsburgh, PA · Remote

CivicScience is seeking a Market Research Analyst to support our proprietary consumer insights platform. This role is ideal for an experienced professional who understands research methodology and ...

Hersheys

Future Opportunity Brand Manager

Hershey, PA · On-site

... developing consumer-based innovation initiatives that drive growth across Hershey's portfolio. Working cross-functionally with Insights, R&D, Sales, Finance, Supply Chain, and external agency ...

next page

Showing results 1-20

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Pennsylvania

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Pennsylvania?

For Consumer Insight Research jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Pennsylvania look for?

The top searched job categories for Consumer Insight Research jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Consumer Insight Research jobs?

Cities in Pennsylvania with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Associate Manager, Consumer Insights (Salty)

Hersheys

Hershey, PA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Job description

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.

About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
 
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
 
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
 
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
Independently lead consumer insights and recommendations that guide innovation and brand strategies for The Hershey Company. You will apply practical expertise to analyze complex datasets, interpret market, consumer, and competitive trends, and turn findings into clear business recommendations.
 
In this US-based role, you will lead insights development for 1-2 brands and 1-2 strategic growth opportunity areas, partnering across Consumer Insights & Intelligence, Growth & Marketing, Innovation, R&D, and Sensory teams.
What will you do?
  • Serve as a strategic partner to Growth & Marketing teams, delivering consumer insight-driven recommendations for business decisions.
  • Define insights needs and priorities that inform budget planning and areas of focus.
  • Lead the design, execution, analysis, and communication of insights and analytics projects.
  • Manage relationships with external research agencies and leverage their capabilities to meet business needs.
  • Contribute to Consumer Insights team development and the adoption of strong insights practices.
Minimum Education & Requirements
Experience: 3+ years of practical experience in consumer insights, market research, data analysis, or a related field within a business context. The three-year requirement aligns with the organizational standard for an Associate Manager role.
 
Education: Bachelor's degree required, preferably in Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Marketing, or a related discipline.
  • Expertise across qualitative and quantitative consumer research methods.
  • Strong analytical and critical thinking skills, with the ability to integrate diverse data sources.
  • Ability to translate insights into clear, actionable business recommendations.
  • Strong project management, communication, problem-solving, and cross-functional collaboration skills.
  • Ability to navigate ambiguity and manage multiple priorities.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

Apply