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Consumer Insight Research Jobs in Pennsylvania (NOW HIRING)

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

SNIPES Manager, Consumer Insights Bensalem, PA Hybrid We live sneakers, streetwear, and ... insight goals * Comfortable with presentations in front of senior leadership to review research ...

GNC

Customer Insights Analyst

Pittsburgh, PA · On-site

... insight timelines and continue to provide deeper, faster insights * Work with research partners to execute various quantitative and qualitative consumer research studies -- from methodology design ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
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Consumer Insight Research jobs near you

Manager, Consumer Insights

Jako Enterprises LLC

Bensalem, PA • Hybrid

Full-time

Re-posted 25 days ago

Job description

SNIPES Manager, Consumer Insights

Bensalem, PA

Hybrid

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it’s sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview: Reporting to the Chief Marketing Officer, the Manager, Consumer Insights will analyze customer data to understand consumer insights, shopping behaviors and trends to drive sales and customer loyalty to SNIPES. This position will play a critical part in driving customer centricity and ensuring the success of our businesses. Through deep partnership with the business, we aim to develop a customer-focused strategic direction for our company. Insights are used across all facets of the business such as product development, marketing, customer service and more.

Responsibilities

  • Manage the company’s consumer research agenda across multiple departments including marketing, stores, digital, etc.
  • Ability to conduct data mining and analysis using customer surveys and competitive intelligence platforms; must understand standard research methodologies and are a trusted thought partner by our stakeholders
  • Manage consumer research projects from initial design and presenting final research with clear actionable steps; must be comfortable with ambiguous questions and creating a business-oriented research plan to answer them
  • Effectively manage and utilize relationships with external partners to achieve insight goals
  • Comfortable with presentations in front of senior leadership to review research results
  • Proactively present actionable insights to drive consumer growth
  • Work closely with cross-functional partners to align consumer insights roadmap, and actionable recommendations resulting from insights projects
  • Comfortable with implementing new processes and procedures in a growing department

Qualifications

  • Bachelor's degree in Marketing or Business or equivalent professional experience
  • 3-5 years of experience in consumer insights in retail
  • Proficiency in MS Outlook, Word, Excel, PowerPoint, and SurveyMonkey/DIY survey and Consumer Insight tools required
  • Project Management software preferably Monday.com
  • Experience in presenting insights findings across a variety of audiences, including executive-level leaders

Cultural Success Factors

  • Enthusiasm for the brand
  • Consumer Obsessed
  • Innovative Mindset
  • Collaborative nature
  • Skillful communicator
  • Data-Driven Decision Making
  • Adaptable and Flexible
  • Disciplined and self-motivated

Benefits with SNIPES

  • Generous Employee Discount
  • Paid Holidays
  • Summer Hours
  • Hybrid work schedule
  • PTO (Paid Time Off)
  • Bonus Plan
  • Affordable Health Insurance
  • Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws

Jako Enterprises logo

About Jako Enterprises

Sourced by ZipRecruiter

Jako Enterprises is a prestigious retail management company based in Philadelphia, PA, US. This company operates within the retail industry, managing diverse portfolios of well-known fashion brands and providing exceptional retail services. Jako Enterprises was established with a commitment to quality, a focus on innovative retail methods, and a drive to excel in customer service. On top of managing luxury brands, their expertise extends to development, construction, and distribution, forming a holistic system that guarantees strategic brand management. Their mission is to give their consumers the best shopping experience while elevating brands with their forward-thinking retail strategies. In terms of notable achievements, Jako Enterprises has been recognized for its continuous growth and exceptional contribution to the retail industry.

Company size

501 - 1,000 Employees

Headquarters location

Philadelphia, PA, US

Year founded

2002

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