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Consumer Insight Research Jobs in Pennsylvania (NOW HIRING)

Sr. Research Scientist S&R

Hershey, PA · On-site

$93K - $119K/yr

The Senior Research Scientist will lead product and process development across hard candy, gummies ... This role translates consumer insights and business needs into scalable products through ...

Sr. Research Scientist S&R

Hershey, PA · On-site

$93K - $119K/yr

The Senior Research Scientist will lead product and process development across hard candy, gummies ... This role translates consumer insights and business needs into scalable products through ...

Build and lead consumer learning capabilities-including voice-of-consumer research, usage and ethnographic studies, and end-user insights-to translate them into actionable product requirements.

Senior Product Manager

West Chester, PA · On-site

$119K - $158K/yr

... consumer research, and internal ideation programs. * Organize and participate in innovation workshops, supplier innovation sessions, and cross-functional ideation events. Consumer & Market Insights

Showing results 21-40

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Pennsylvania? For Consumer Insight Research jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Pennsylvania look for? The top searched job categories for Consumer Insight Research jobs in Pennsylvania are:
What cities in Pennsylvania are hiring for Consumer Insight Research jobs? Cities in Pennsylvania with the most Consumer Insight Research job openings:

Sr. Research Scientist S&R

The Hershey Company

Hershey, PA • On-site

$93K - $119K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago


The Hershey Company rating

7.4

Company rating: 7.4 out of 10

Based on 111 frontline employees who took The Breakroom Quiz

170th of 435 rated food and drinks producers


Job description

Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.
Location: Hershey, PA
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, **Lead Today. Create Tomorrow, **we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
Design innovative products for beloved brands including Jolly Rancher, Twizzlers, Sour Strips, Ice Breakers, and Bubble Yum!
Reporting to the Senior Manager, Sweets & Refreshment, this role is part of The Hershey Company's Product Development R&D team at the Technical Center in Hershey, PA. The Senior Research Scientist will lead product and process development across hard candy, gummies, licorice, gum, and mints. This role translates consumer insights and business needs into scalable products through formulation, prototyping, pilot plant trials, manufacturing scale-up, and commercialization. The successful candidate will bring strong technical expertise, project leadership, and cross-functional collaboration to drive innovation, product improvement, supply continuity, and future technical capabilities across the Sweets & Refreshment portfolio.
What will you do?
  • Lead product development projects across hard candy, gummies, licorice, gum, mints, chewy confections, and sugar-free/polyol systems.
  • Develop formulations and prototypes from bench through pilot plant and full-scale manufacturing.
  • Partner with Marketing, Consumer Insights, Sensory, Quality, Regulatory, Engineering, Manufacturing, Procurement, Supply Chain, Project Management, Commercialization, Technology Development, and external suppliers/co-manufacturers.
  • Support innovation, renovation, capacity expansion, cost savings, supply continuity, and transformation initiatives.
  • Design and execute experiments, manufacturing trials, and technical evaluations; analyze results and provide recommendations.
  • Build expertise in confectionery and refreshment technologies while mentoring peers and sharing knowledge.
  • Foster a collaborative, fast-paced R&D culture focused on technical rigor, problem solving, and consumer-first innovation.

Approximately 25% travel required, including domestic and international travel for plant trials, supplier/co-manufacturer engagement, technical learning, and commercialization support.
Minimum Education & Requirements
Experience
Working knowledge of food, beverage, confectionery, ingredient, consumer packaged goods, or related product development environments is preferred.
Education
Bachelor's degree in Food Science, Chemistry, Chemical Engineering, Biology, or a related technical field with 4-6 years of relevant experience; Master's degree with 2-4 years of relevant experience; or PhD with 0-2 years of relevant experience.
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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