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Consumer Insight Manager Jobs in Pennsylvania (NOW HIRING)

FXI

VP, Product Management

Aston, PA · On-site

Product Management team Company Overview: FXI is a leading producer of foam innovation in the ... As a key role provides market intelligence, pricing strategy, consumer insight, and go-to-market ...

The Hershey Company

Mgr Protein

Hershey, PA · On-site

This role translates consumer insights, business priorities, and market trends into technical ... Manage, coach, and develop a team of scientists and technical professionals, aligning resources ...

Hersheys

Mgr Protein

Hershey, PA · On-site

This role translates consumer insights, business priorities, and market trends into technical ... Manage, coach, and develop a team of scientists and technical professionals, aligning resources ...

Crayola

Sr. Manager, Product & Digital Innovation

Easton, PA · Hybrid

$119K - $158K/yr

Demonstrated ability to translate consumer insights into scalable digital solutions and business ... managers at Crayola LLC in any form without valid written search agreement in place for that ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Pennsylvania

Consumer Insight Manager information

See Pennsylvania salary details

$53.1K

$97.4K

$133.8K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Pennsylvania is $97,369.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,200.00 and $108,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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What job categories do people searching Consumer Insight Manager jobs in Pennsylvania look for?

The top searched job categories for Consumer Insight Manager jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Consumer Insight Manager jobs?

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $97,369 per year, or $46.8 per hour.

VP, Product Management

FXI

Aston, PA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 26 days ago

Job description

Job Title: VP, Product Management
Location: Aston, PA / Radnor, PA
Job Type: Full-time, Hybrid
Reporting to: Chief Product Officer
Direct Reports: Product Management team
Company Overview:
FXI is a leading producer of foam innovation in the Bedding, Furniture, Industrial, Home & Office, Healthcare, and Transportation markets. We have made it our mission to provide tailored solutions that delight our customers and consumers. With our corporate headquarters, high-tech research and development facility, and multiple manufacturing locations in North America, FXI has built a culture of innovation and achievement that is recognized by customers, suppliers and peers. Our products include finished goods, sub-assemblies, services, and raw materials for OEMs, fabricators, and retailers. You will find FXI's foam innovations inside, around, and under yourself in countless applications. Everywhere foam goes, FXI's innovations lead the way! Won't you join us?
Job Overview:
FXI is seeking an experienced Vice President, Product Management to lead the product lifecycle for the assigned product lines (Mattresses, Pillows and Soft Furniture). In conjunction with the CPO, this senior level role defines the product strategy and roadmap, ensures product excellence, and drives profitable revenue growth across the portfolio. The VP sets the product vision, builds and leads the product management team, and aligns functions across the enterprise to a shared strategy. As a key role provides market intelligence, pricing strategy, consumer insight, and go-to-market leadership while directing cross-functional teams to optimize speed to market.
  • Lead the assigned product line(s) and define the multi-year product portfolio strategy and vision across markets, brands, and channels. Overall leadership across retail (mattress, pillow, topper, soft furniture) and engineering solutions strategic categories. Will lead by example thru direct leadership in mattress product category management.
  • Partner closely with business lines, marketing, and sales to develop multi-year product strategies aligned with customer needs to ensure long-term, profitable revenue growth.
  • Create go-to-market strategy for product line introductions and refreshes, setting product development direction and new-product value propositions.
  • Develop and execute product roadmaps in partnership with product development, sourcing, procurement, and logistics for on-time supply chain operations, and establish KPIs by which to measure success.
  • Oversee the entire consumer centric product lifecycle-from concept and design through sample production, testing, forecasting, cost, mass production, promotion, support, and product end-of-life.
  • Lead the development, presentation, and continuous review of business cases; make evidence-based recommendations on the initiation and termination of projects.
  • Develop and present new-opportunity business cases to the Executive Team for approval, ensuring alignment with organizational growth and profitability targets.
  • Maintain authoritative market, competitive, and pricing intelligence, including benchmarking, to inform go-to-market strategy; oversee SKU rationalization as needed.
  • Implement customer segmentation strategies and gather customer feedback through account and channel managers to inform future product iterations.
  • Build and lead consumer learning capabilities-including voice-of-consumer research, usage and ethnographic studies, and end-user insights-to translate them into actionable product requirements.
  • Collaborate with product development to lead consumer-driven iterative development, using rapid prototyping, in-market and concept testing, and structured consumer feedback loops to accelerate speed to market.
  • Monitor and anticipate consumer market trends-including shifts in consumer preferences, demographics, sustainability expectations, and emerging end-use applications-to guide portfolio strategy, innovation priorities, and long-term growth opportunities.
  • Educate and enable sales on product lines, technologies, market trends, and the competitive landscape; attend customer meetings to present product strategy.
  • Foster cross-functional collaboration among Marketing, Sales, Manufacturing, Product Development and R&D to achieve product goals, and act as a liaison between technical and non-technical teams.
  • Build, lead, and develop a high-performing product management team, providing project-priority direction to improve speed to market.
  • Assist business unit General Managers in achieving top-line and profitability goals.

Skills / Qualifications:
  • Bachelor's degree required; MBA preferred.
  • 10+ years of experience in product management, with a focus on managing product lines or categories; experience in manufacturing or product development is advantageous.
  • 5+ years of product management experience, including direct leadership of teams and product portfolios.
  • Proven success managing a product portfolio throughout its lifecycle, from development through market launch.
  • In-depth understanding of the assigned product line(s) and the industries they serve.
  • Experience developing and executing product strategies, including positioning and value propositions.
  • Demonstrated ability to lead cross-functional teams and influence at the executive level.
  • Highly effective customer presentation skills and the ability to construct and pitch executive-level business cases.
  • Strong command of product pricing models to determine feasibility against organizational and customer goals.
  • Proficiency in using data analytics tools to measure channel performance and derive insights.
  • Advanced MS Office skills, including Excel, PowerPoint, and Outlook.

Total Rewards:
We offer a competitive salary and a comprehensive benefits package that includes:
  • Medical, dental, and vision insurance
  • Basic and optional life insurance
  • Short- and long-term disability coverage
  • 401(k) plan with company match
  • Tuition assistance
  • Flexible spending accounts

Our Commitment to a Diverse Workforce:
FXI is an Equal Opportunity Employer. FXI does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or based on any individual's membership in any group or class protected by applicable federal, state, or local laws. We support workplace diversity. We strongly believe that diversity contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
FXI is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at FXI via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of FXI. No fee will be paid in the event the candidate is hired by FXI as a result of the referral or through other means.

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