Consumer Insight Manager Jobs in Minnesota (NOW HIRING)

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news.

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 

Post Consumer Brands (PCB) is seeking creative, collaborative, and driven individuals to join our Integrated Marketing Communications team. This team is responsible for developing and executing marketing strategies for various product categories, focusing on branded content creation, media, digital/social content, and partnerships. The role involves collaborating with internal and external partners, developing content strategies, and executing campaigns. Strong communication, organizational, and project management skills are essential. The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization. Preferred qualifications include experience in related fields, knowledge of various communication touchpoints, collaboration skills, and a passion for brand building. These roles provide opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.

Responsibilities and Accountabilities

The roles involve collaborating with internal and external partners, developing content strategies, and executing campaigns.  This role provides opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.

Strategic Planning and Execution:

• Developing and executing comprehensive communications strategies across various touchpoints, including digital, social media, in-store, and partnerships
• This involves creating content plans, overseeing creative development, and collaborating with agencies and partners

Orchestration and Collaboration:

• Leading cross-functional collaboration between internal teams, agencies, and external partners to ensure the seamless execution of marketing plans
• This includes building relationships, providing clear direction, and fostering a "Win as a Team" mindset

Content Strategy and Development:

• Creating and implementing content strategies aligned with brand objectives
• This involves overseeing content creation, ensuring consistency with brand guidelines, and managing assets across different media platforms

Innovation and Brand Building:

• Developing innovative ideas that drive brand growth, connecting with consumers through purpose-driven actions, and contributing to product innovation launches

Measurement and Optimization:

• Monitoring and analyzing campaign performance, identifying optimization opportunities, and providing insights for continuous improvement
• This includes tracking results, and adjusting strategies based on data

Relationship Management:

• Build and foster strong working relationships with internal teams, external partners, vendors, and agencies, effectively communicating at various levels within the organization

Market Trends and Insights:

• Staying up-to-date with market trends, cultural shifts, and emerging technologies to infuse fresh and relevant ideas into marketing strategies

Project Management:

• Managing multiple projects simultaneously, ensuring timelines and deliverables are met, and maintaining a high level of organization and attention to detail

Communication and Presentation:

• Clearly communicating ideas, strategies, and results to internal and external stakeholders through written, verbal, and presentation formats

Work Location:  Onsite in Lakeville, MN following a hybrid work schedule, 3 days per week in office (Tuesday - Thursday).  Relocation support is not provided for this role.

Experience

• Bachelor's degree in relevant field (e.g., Communications, Marketing, Advertising, Business)
• 7+ years of experience in marketing, advertising, or creative agency related roles

Other Characteristics

• The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization
• Collaborative skills for cross-functional teamwork
• Curiosity and adaptability to industry trends
• Effective communication (written, verbal, and presentation)
• Executional precision with attention to detail
• Strong organizational and prioritization skills
• Strong business acumen and strategic thinking
• Expertise in specific areas like advertising, digital marketing, partnerships, or ecommerce
• Experience with data-driven decision-making and consumer insights
• Creative thinking and innovation mindset
• High bias for action
• Passion for brand building, sustainability, or purpose-driven initiatives
• Strong influencing skills and ability to guide stakeholders
• Experience managing third-party vendors/external partners
• Proactive leadership and problem-solving skills

Experience

• Bachelor's degree in relevant field (e.g., Communications, Marketing, Advertising, Business)
• 7+ years of experience in marketing, advertising, or creative agency related roles

Other Characteristics

• The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization
• Collaborative skills for cross-functional teamwork
• Curiosity and adaptability to industry trends
• Effective communication (written, verbal, and presentation)
• Executional precision with attention to detail
• Strong organizational and prioritization skills
• Strong business acumen and strategic thinking
• Expertise in specific areas like advertising, digital marketing, partnerships, or ecommerce
• Experience with data-driven decision-making and consumer insights
• Creative thinking and innovation mindset
• High bias for action
• Passion for brand building, sustainability, or purpose-driven initiatives
• Strong influencing skills and ability to guide stakeholders
• Experience managing third-party vendors/external partners
• Proactive leadership and problem-solving skills