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Insight Research Jobs in Minnesota (NOW HIRING)

Murphy Research

Research Manager

Minneapolis, MN · On-site

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Murphy Research

Research Manager

Minneapolis, MN

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Murphy Research

Research Associate

Minneapolis, MN · On-site

$50K - $52K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Murphy Research

Research Associate

Minneapolis, MN · On-site

$50K - $52K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Murphy Research

Senior Research Manager

Minneapolis, MN · On-site

$95K - $120K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Murphy Research

Senior Research Manager

Minneapolis, MN

$95K - $120K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous execution, and enduring insights. Our team thinks out of the box, follows a steady ...

Target

Sr Insights Manager, Macro Consumer

Minneapolis, MN · On-site +1

$115K - $206K/yr

A role on the Enterprise Insights team means you will be a champion for our current and future ... Strong foundational knowledge of qualitative and/or quantitative research methods , with particular ...

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Insight Research information

See Minnesota salary details

$36.2K

$103.8K

$139.6K

How much do insight research jobs pay per year?

As of Jul 28, 2026, the average yearly pay for insight research in Minnesota is $103,830.00, according to ZipRecruiter salary data. Most workers in this role earn between $101,900.00 and $101,900.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals in Insight Research, and how can they be addressed?

Professionals in Insight Research often face challenges such as synthesizing large volumes of complex data from multiple sources, ensuring accuracy in interpretation, and delivering actionable recommendations under tight deadlines. To address these, it's helpful to develop strong analytical frameworks, collaborate closely with cross-functional teams for diverse perspectives, and leverage technology tools for efficient data processing. Regular communication with stakeholders also ensures that research outputs remain aligned with business objectives.

What are the key skills and qualifications needed to thrive as an Insight Researcher, and why are they important?

To thrive as an Insight Researcher, you need strong analytical skills, expertise in research methodologies, and usually a background in market research, social sciences, or statistics. Familiarity with data analysis tools such as SPSS, Excel, or survey platforms, as well as experience with qualitative and quantitative research techniques, is typically required. Excellent communication, critical thinking, and curiosity are standout soft skills for interpreting data and presenting actionable findings. These skills enable Insight Researchers to uncover meaningful trends and support strategic decision-making for organizations.

What is Insight Research?

Insight Research is the process of gathering and analyzing data to identify trends, behaviors, and attitudes that can inform business strategies or product development. Professionals in this field use qualitative and quantitative research methods to uncover actionable insights about markets, customers, or competitors. The findings from insight research help organizations make informed decisions, improve their offerings, and address unmet needs. This role is common in marketing, consumer research, and innovation teams.
What are popular job titles related to Insight Research jobs in Minnesota? For Insight Research jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Insight Research jobs in Minnesota look for? The top searched job categories for Insight Research jobs in Minnesota are:
What cities in Minnesota are hiring for Insight Research jobs? Cities in Minnesota with the most Insight Research job openings:
Insight Research jobs near you
Infographic showing various Insight Research job openings in Minnesota as of July 2026, with employment types broken down into 83% Full Time, 8% Part Time, and 9% Contract. Highlights an 86% Physical, 5% Hybrid, and 9% Remote job distribution, with an average salary of $103,830 per year, or $49.9 per hour.

Research and Insights Manager

Purposebrands

Woodbury, MN

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 21 days ago

Job description

We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands-on market research role that will serve as the primary insights partner for our emerging brands-The Bar Method and Waxing the City-while also providing ad-hoc research support on our flagship brands, Orangetheory Fitness and Anytime Fitness. You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi-brand portfolio.
You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects-from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends.
Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization.


Purpose/Impact: (Duties & Essential Functions)

  • Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed.

  • Lead the scoping, design, and execution of market research across the portfolio-ad hoc, foundational, syndicated, brand tracking, and partner-led studies.

  • Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations.

  • Plan and personally moderate qualitative research, including focus groups and in-depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders.

  • Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy.

  • Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications.

  • Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team's capacity across multiple brands.

  • Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership.

  • Partner cross-functionally to embed a consistent, evidence-based approach to understanding consumers across the brand portfolio.

Strengths and Background

  • Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field.

  • 5+ years of experience in market research or consumer insights, on either the client or agency/supplier side.

  • Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question.

  • Hands-on qualitative experience, ideally including moderating focus groups and/or conducting in-depth interviews (IDIs), along with discussion guide design and synthesis.

  • Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights.

  • Experience managing external research vendors and partners, including scoping and budget oversight.

  • Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences.

  • Demonstrated success supporting cross-functional initiatives in complex or multi-brand organizations.

  • Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously.

  • Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus.

Preferred Strengths and Background

  • Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar).

  • Experience with statistical or analysis tools such as SPSS, R, Python, or Excel-based analysis.

  • Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).

  • Familiarity with brand health tracking, segmentation, and customer journey frameworks.

  • Comfort working across brands at different stages of maturity, from emerging concepts to established franchises.

Why Join Us

  • Shape strategy across a diverse portfolio of consumer brands-from boutique fitness to personal care-with real ownership of the research agenda.

  • Own end-to-end research on emerging brands where your insights directly influence growth decisions.

  • Collaborate with passionate teams across multiple brands and functions.

  • Drive meaningful change through consumer insights and evidence-based strategy.

  • Work in a culture that values collaboration, growth, and customer obsession.

Salary Range: $95k - $110k


What's in it for you?

We offer a competitive salary along with exceptional benefits such as:


  • Medical, Dental and Vision Coverage
  • Hybrid Work Environment
  • Life and Disability Insurance
  • Unlimited Time off + Paid Holidays
  • Flexible Friday's between Memorial Day and Labor Day
  • 401(K) Savings Plan Matching at 4%
  • 10 Coaching and Therapy sessions
  • Mental Health Benefits
  • Brand Discounts & Reimbursements
  • In-house workout facilities
  • Professional Development Opportunities
  • Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

  • Remote optional: Fridays
  • On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.


EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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