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Consumer Insight Manager Jobs in Connecticut (NOW HIRING)

Spin Master

Brand Manager, Melissa & Doug

Wilton, CT · Hybrid

$100K - $120K/yr

As the Brand Manager for Melissa & Doug, you are responsible for driving brand growth through ... Utilize consumer insights and audience targeting data to develop tailored communication strategies ...

OFI

Junior Trader

Stamford, CT · On-site

Lead research on green coffee imports, market trends, and consumer insights utilizing both open and ... Preferred majors in Business, Management, Marketing, or related studies. * A minimum of three (3) ...

Socket.dev

Product Manager - Plush Toys

Danbury, CT · On-site

Analyze competitive products, retail trends, consumer insights, and market opportunities * Support growth initiatives for both private label and branded assortments Portfolio & Business Management

Timex Group USA Inc.

Merchandising Manager

Shelton, CT · On-site

$50K - $61K/yr

The Merchandising Manager analyzes market trends, consumer insights, competitive activity, and sales performance to identify opportunities for assortment optimization and new product introductions.

Timex Group Usa

Merchandising Manager

Shelton, CT · On-site

$50K - $61K/yr

The Merchandising Manager analyzes market trends, consumer insights, competitive activity, and sales performance to identify opportunities for assortment optimization and new product introductions.

Timex Group

Merchandising Manager

Shelton, CT · Hybrid

$50K - $61K/yr

The Merchandising Manager analyzes market trends, consumer insights, competitive activity, and sales performance to identify opportunities for assortment optimization and new product introductions.

HomeServe USA

Senior Brand Strategist

Norwalk, CT · On-site

Bachelor's degree or equivalent experience * 6-10 years in brand strategy, brand management, consumer insights, strategic planning, or integrated marketing with demonstrable experience activating a ...

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Consumer Insight Manager information

See Connecticut salary details

$50.4K

$92.4K

$127K

How much do consumer insight manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for consumer insight manager in Connecticut is $92,404.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,100.00 and $103,200.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Connecticut?

For Consumer Insight Manager jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Connecticut look for?

The top searched job categories for Consumer Insight Manager jobs in Connecticut are:

What cities in Connecticut are hiring for Consumer Insight Manager jobs?

Cities in Connecticut with the most Consumer Insight Manager job openings:

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For Consumer Insight Manager jobs in CT, the most frequently searched job titles are:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Connecticut as of August 2026, with employment types broken down into 84% Full Time, 11% Part Time, 2% Temporary, and 3% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $92,404 per year, or $44.4 per hour.

Brand Manager, Melissa & Doug

Wilton, CT • Hybrid

Spin Master
Arts, Entertainment, and Recreation • 1 - 5K employees
Learn more about Spin Masterexternal

$100K - $120K/yr

Full-time

Vision, Life

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that's why we want you!

Job Description:

What will you work on?
As the Brand Manager for Melissa & Doug, you are responsible for driving brand growth through integrated marketing campaigns and strategic partnerships. You will lead our marketing communication strategy, manage the brand budget, and oversee cross-functional project execution to bring our brand narrative to life and engage consumers globally.
How will you create impact?

  • Lead the development and execution of integrated marketing campaigns across multiple channels, managing allocated budgets to optimize return on investment.

  • Direct cross-functional teams, establishing clear timelines and holding project partners accountable to ensure seamless execution.

  • Partner with the Creative team to define communication strategies and develop compelling, brand-aligned content.

  • Deliver strategic briefs to external media and public relations agencies, continuously evaluating and optimizing performance.

  • Consolidate complex campaign performance data to track marketing effectiveness, translating metrics into clear strategic reports for executive leadership.

  • Utilize consumer insights and audience targeting data to develop tailored communication strategies that build lasting brand affinity.


What are your skills and experience?

  • Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.

  • Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.

  • Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.

  • Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.

  • Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.

  • Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.


#LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in Connecticut is $100,000 to $120,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities

  • Flexible Work Hours

  • Innovation, Collaboration and Fun

  • Comprehensive Benefits

  • Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

Apply