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$74

How much do business development retail jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for business development retail in the United States is $35.70, according to ZipRecruiter salary data. Most workers in this role earn between $24.04 and $42.79 per hour, depending on experience, location, and employer.

How does a Business Development professional in retail typically collaborate with other teams to drive growth?

Business Development professionals in retail work closely with cross-functional teams such as marketing, merchandising, supply chain, and store operations to identify and capitalize on growth opportunities. They often coordinate with marketing to launch promotional campaigns, with merchandising to select product assortments, and with operations to streamline store rollouts or partnerships. This collaborative approach ensures that new initiatives are aligned with company goals and that all departments are positioned to support successful execution. Maintaining strong communication and relationship-building skills is essential for success in this role.

What is business development in retail?

Business development in retail refers to the strategies and activities aimed at growing a retail business. This often involves identifying new market opportunities, building relationships with suppliers and partners, expanding product lines, and increasing store locations or online presence. Professionals in business development work to boost sales, enhance brand visibility, and ensure long-term profitability. Their role is crucial for staying competitive in the fast-paced retail industry.

What is the difference between Business Development Retail vs Sales Associate?

AspectBusiness Development RetailSales Associate
Primary RoleIdentifies new business opportunities, builds partnerships, and expands market reachAssists customers, promotes products, and closes sales at the point of purchase
Required SkillsStrategic thinking, negotiation, networkingCustomer service, product knowledge, communication
Work EnvironmentOffice settings, client meetings, industry eventsRetail stores, showrooms, sales floors
Common CertificationsBusiness or marketing degrees, sales certificationsNone typically required, but sales training preferred

Business Development Retail focuses on expanding a company's market presence through strategic partnerships and new opportunities, often working in more strategic environments. In contrast, Sales Associates primarily engage directly with customers to drive sales in retail settings. Both roles require strong communication skills but differ significantly in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Business Development Retail professional, and why are they important?

To thrive as a Business Development Retail professional, you need strong sales acumen, market analysis skills, and typically a degree in business or marketing. Familiarity with CRM software, sales analytics tools, and retail management systems is highly valuable. Excellent negotiation, relationship-building, and communication skills help set top performers apart in this field. These skills and qualities are essential for identifying growth opportunities, forging strategic partnerships, and driving revenue in a competitive retail environment.
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Business Development Retail jobs near you
Infographic showing various Business Development Retail job openings in the United States as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $74,258 per year, or $35.7 per hour.

GVP, Business Development- Retail

Starcom Mediavest Group Germany Gmbh

Arlington, VA • On-site

$250K/yr

Full-time

Medical, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
Job Description
Do you have a passion for revolutionizing the Retail and CP industry through cutting-edge digital solutions? Are you a visionary leader with deep expertise in retail, enterprise business development, and cloud technology? Join Publicis Sapient, a global leader in digital transformation, as we help retail organizations reimagine their futures.
As our VP Sales Lead you will be a part of our Growth team focused on spearheading transformation by acquiring new clients, forging strategic partnerships, and delivering innovative solutions that redefine customer experiences. Your efforts will directly shape the industry's digital evolution while driving impactful business results.
Why This Role Is Exciting
  • Be a Game-Changer: Collaborate with some of the most forward-thinking retail companies and help them solve complex challenges with creative, data-driven, and technological solutions.
  • Shape the Future: Leverage your expertise to guide businesses toward smarter, more agile operations through cloud and digital innovation.
  • Rewarding Success: Our lucrative commission structure celebrates your achievements in acquiring new clients and exceeding goals.

What You'll Do
  • Lead the Charge: Drive new business by identifying and closing high-value opportunities within the retail sector, creating long-term, strategic client partnerships.
  • Collaborate Strategically: Partner with internal experts across strategy, technology, and consulting to deliver impactful, high-quality digital transformation solutions.
  • Engage Key Stakeholders: Build trust with C-suite executives and decision-makers by presenting compelling strategies that align with their business goals.
  • Deliver Results: Consistently exceed sales quotas by crafting tailored proposals, leading negotiations, and nurturing client relationships through every engagement stage.

Responsibilities
What You Bring
  • 15+ years of success in business development, sales, or client management within the digital transformation or technology space, with a strong focus on retail or Consumer Products.
  • A proven track record of acquiring new clients and driving growth in the retail industry.
  • Deep understanding of retail challenges and the ability to design cloud-based digital solutions that deliver measurable impact.
  • Exceptional executive presence and interpersonal skills, with the ability to influence and inspire C-level stakeholders.
  • A passion for innovation and the drive to push boundaries in a fast-paced, evolving industry.
  • Flexibility to travel as needed to build relationships and close deals.

Why Join Publicis Sapient?
  • Innovative Culture: Join a diverse team of 20,000+ global professionals united by a shared mission to unlock transformative value for clients.
  • Career Growth: Thrive in a fast-growing Growth organization with endless opportunities to shape your career path.
  • Impactful Work: Work at the intersection of technology, strategy, and creativity to deliver solutions that customers truly value.
  • Competitive Rewards: Enjoy a performance-driven environment with a competitive base salary and commission structure.

Additional Information
Salary Range: $250,000+, Commission plan, RSU Opportunity
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself. Benefits of working here: Flexible vacation policy; time is not limited, allocated, or accrued 16 paid holidays throughout the year Generous parental leave and new parent transition program Tuition reimbursement Corporate gift matching program
  • An inclusive workplace that promotes diversity and collaboration.
  • Access to ongoing learning and development opportunities.
  • Competitive compensation and benefits package.
  • Flexibility to support work-life balance.
  • Comprehensive health benefits for you and your family.
  • Generous paid leave and holidays.
  • Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com
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