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Business Development Representative Jobs in Wisconsin

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BUSINESS DEVELOPMENT REPRESENTATIVE will be responsible for contacting and establishing new referrals and qualified leads within a defined territory to meet and exceed franchise sales and revenue ...

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BUSINESS DEVELOPMENT REPRESENTATIVE will be responsible for contacting and establishing new referrals and qualified leads within a defined territory to meet and exceed franchise sales and revenue ...

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Business Development Representative information

See Wisconsin salary details

$26.7K

$60.1K

$96.4K

How much do business development representative jobs pay per year?

As of Jul 14, 2026, the average yearly pay for business development representative in Wisconsin is $60,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $70,700.00 per year, depending on experience, location, and employer.

What are Business Development Representatives?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) identifies and qualifies potential clients or leads to generate new business opportunities. They often conduct outreach through calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. BDRs play a key role in building relationships that support sales teams and company growth.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by Business Development Representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

Is a BDR an entry level role?

A Business Development Representative (BDR) is typically considered an entry-level role focused on lead generation and outreach. It often requires strong communication skills and may serve as a stepping stone to more advanced sales or account management positions.

What are the key skills and qualifications needed to thrive as a Business Development Representative, and why are they important?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.

How much do BDR get paid?

Business Development Representatives (BDRs) typically earn a base salary ranging from $40,000 to $60,000 annually, with additional commissions or bonuses that can significantly increase total compensation. Total pay often depends on experience, industry, and performance metrics, with some earning over $80,000 including incentives.

Is BDR a stressful job?

Business Development Representatives often face a high-pressure environment due to targets, cold calling, and client interactions. The role requires resilience, strong communication skills, and the ability to handle rejection, which can contribute to stress levels. However, workload and stress vary depending on the company and individual workload management.
More about Business Development Representative jobs
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What cities in Wisconsin are hiring for Business Development Representative jobs? Cities in Wisconsin with the most Business Development Representative job openings:
Business Development Representative

Business Development Representative

Unity Hospice

Oshkosh, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago


Job description

Business Development Representative
Territory: Winnebago and Outagamie Counties
At Unity, we believe exceptional care begins with meaningful relationships. As the leader in end-of-life care, Unity is committed to attracting and retaining a diverse workforce of motivated, engaged, and mission-driven professionals who live our values of Excellence, Collaboration, Integrity, Compassion, and Accountability.
We are seeking a Business Development Representative to cultivate relationships throughout Winnebago and Outagamie Counties and expand awareness of Unity Hospice services. This position serves as a key liaison between Unity and healthcare providers, hospitals, long-term care facilities, clinics, discharge planners, and community organizations. Through relationship-building, education, and strategic outreach, you will play an important role in supporting patients and families by connecting them with compassionate hospice care when they need it most.
Schedule: Full-time, salaried role working Monday-Friday 8:00 am - 5:00 pm
What you'll do:
The Business Development Representative cultivates business partnerships, generating hospice referral growth by making effective sales contacts, calls and presentations. Our Business Development Representative serves as the agency staff representative with physicians, facilities, discharge planners and community agencies. This person is responsible for the overall development and referral growth of assigned territory.
  • Maintain regular, in person contact with assigned accounts and respond promptly to requests and/or concerns.
  • Initiate contact with clinical and community leaders to bring awareness to and introduce Unity Hospice services.
  • Gain commitment from referral sources to be their preferred provider of hospice and palliative care services.
  • Report customer/partner concerns to Unity leadership and collaborate to resolve issues.
  • Coordinate, represent, and network on behalf of Unity at community events, provider events, and professional networking meetings.
  • Identify and recommend areas of opportunity for Unity where community and clinical partnerships may be enhanced.
  • Continually strengthen understanding of the local competitive landscape.
  • Provide and/or coordinate annual in-services for assigned accounts and community partners.
  • Promote and provide Speakers Bureau education to all audiences.
  • Assist in the development of outreach materials.
  • Participate in internal work groups relative to position responsibilities.

What we're looking for:
The ideal candidate is a relationship-focused professional who enjoys networking, developing partnerships, and working independently to achieve results. Candidates should possess excellent communication, presentation, customer service, and relationship-building skills.
A bachelor's degree in business, sales, marketing, healthcare administration, or a related field is preferred. Candidates should have a minimum of five years of successful sales, business development, marketing, or healthcare outreach experience. Healthcare, hospice, home health, pharmaceutical, medical device, or other clinical sales experience is strongly preferred. The successful candidate will be self-motivated, organized, adaptable, and comfortable managing multiple priorities while working independently throughout the assigned territory.
Why Unity?
At Unity, every role contributes to our mission of providing compassionate care and support to patients and families facing serious illness. As a Business Development Representative, you'll have the opportunity to make a meaningful impact by building relationships that connect individuals with the care they need.
Unity offers a comprehensive benefits package, including medical, dental, and vision insurance, company-paid life insurance, a 403(b) retirement plan with company match, paid time off, wellness benefits, and opportunities for professional growth and development.
Join a team where your work makes a difference every day.
Requirements
  • Bachelor's degree in a business/sales/marketing field preferred.
  • Minimum of five (5) years of experience in a sales environment or any combination of education and relevant experience that provides equivalent knowledge, skills, and abilities. Medical sales or hospice experience preferred.
  • Valid driver's license, auto insurance, and access to a reliable vehicle