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Business Development Representative Jobs in Madison, WI

SVA

Sales Development Representative

Madison, WI · On-site

SVA is looking for an onsite Sales Development Representative (SDR) to join our growing Business ... Development team in Madison, Wisconsin. In this newly created role, you'll be at the forefront of ...

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Business Development Representative information

See Madison, WI salary details

$26.7K

$60K

$96.2K

How much do business development representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for business development representative in Madison, WI is $60,022.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $70,500.00 per year, depending on experience, location, and employer.

What is a business development representative?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) is responsible for identifying and qualifying potential sales leads, reaching out to prospects through calls, emails, or social media, and setting up meetings for the sales team. They often use customer relationship management (CRM) tools and require strong communication skills to build relationships and generate new business opportunities.

What type of job is a business development representative?

A business development representative (BDR) is a sales-focused role responsible for identifying and qualifying potential clients, generating leads, and setting up meetings for the sales team. The position often requires strong communication skills, prospecting tools like CRM software, and a good understanding of the company's products or services.

Is a Business Development Representative an entry level role?

A Business Development Representative (BDR) is often considered an entry-level position in sales and business growth roles. It typically requires strong communication skills, a basic understanding of sales processes, and may serve as a stepping stone to more advanced roles like Account Executive or Sales Manager.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by business development representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

What are the key skills and qualifications needed to thrive as a business development representative?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.
More about Business Development Representative jobs
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Business Development Representative jobs near you
Infographic showing various Business Development Representative job openings in Madison, WI as of August 2026, with employment types broken down into 82% Full Time, 14% Part Time, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $60,022 per year, or $28.9 per hour.

Business Development Representative

Paradigm

Middleton, WI • On-site

$70K - $104K/yr

Full-time

Posted 29 days ago

Job description

Paradigm is a software company transforming the way that the residential, construction & building product industries operate across the globe. We are looking for a Business Development Representative to be part of revolutionizing these industries. We are building the future with modern software engineering, agent-assisted systems, and mobile-first experiences. We are powered by our parent company, Builders FirstSource (NYSE: BLDR): a Fortune 300 company with over $23 billion in revenue and more than 29,000 employees across 550+ locations, BFS is redefining construction through data, digital infrastructure, and AI-powered innovation.

We are looking for a Business Development Representative to help generate new pipeline for Paradigm Vendo by identifying, contacting, qualifying, and scheduling demos with prospective customers. This role is ideal for someone who enjoys outbound sales, is comfortable with cold calling, and knows how to stay organized while managing a high volume of prospecting activity.

What You Will Do:

· Conduct high-volume outbound prospecting through cold calls, email campaigns, and LinkedIn outreach.

· Research prospective companies and contacts to identify strong potential fits for Paradigm Vendo.

· Work through targeted prospect lists in Salesforce, including previously unqualified, inactive, or re-engagement opportunities.

· Qualify outbound leads based on fit, interest, and readiness for sales engagement.

· Schedule qualified demos for Sales Representatives and Account Executives.

· Confirm attendance for scheduled demos and follow up with no-shows or unresponsive prospects.

· Maintain accurate and up-to-date records in Salesforce, including activity history, follow-up tasks, qualification notes, and pipeline status.

· Review marketing-generated lists, such as event attendees, and identify prospects that align with the ideal customer profile.

· Provide prospect feedback to sales and marketing teams to help sharpen messaging, positioning, and outreach effectiveness.

· Potentially travel to industry events to develop leads and schedule demos for the sales team.

What You Need to Succeed:

· Bachelor’s degree in a related field or equivalent experience.

· 2+ years of experience in sales, business development, customer service, or another customer-facing role.

· Strong verbal and written communication skills.

· Confidence making cold calls and engaging prospects who may not be familiar with Paradigm Vendo.

· Strong organizational skills and attention to detail.

· Ability to manage a high volume of outreach activities and prioritize effectively.

· Comfort working in CRM systems; Salesforce experience preferred.

· Ability to work independently while understanding your role as the first step in a broader sales process.

· Willingness to learn the product, understand our customers, and continuously improve your outreach approach.

· Openness to coaching, constructive feedback, and ongoing pitch refinement.

Beneficial Skills and Knowledge:

· Experience in software, SaaS, building products, construction, remodeling, or home improvement industries.

· Familiarity with outbound sales motions, prospecting tools, lead qualification, or demo-setting processes.

· Experience supporting sales teams by creating qualified pipeline or re-engaging inactive opportunities.

Compensation Range: $70K - $104K