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Business Development Representative Jobs in Wisconsin

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Business Development Representative information

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$26.7K

$60.1K

$96.4K

How much do business development representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for business development representative in Wisconsin is $60,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $70,700.00 per year, depending on experience, location, and employer.

What is a business development representative?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) is responsible for identifying and qualifying potential sales leads, reaching out to prospects through calls, emails, or social media, and setting up meetings for the sales team. They often use customer relationship management (CRM) tools and require strong communication skills to build relationships and generate new business opportunities.

What type of job is a business development representative?

A business development representative (BDR) is a sales-focused role responsible for identifying and qualifying potential clients, generating leads, and setting up meetings for the sales team. The position often requires strong communication skills, prospecting tools like CRM software, and a good understanding of the company's products or services.

Is a Business Development Representative an entry level role?

A Business Development Representative (BDR) is often considered an entry-level position in sales and business growth roles. It typically requires strong communication skills, a basic understanding of sales processes, and may serve as a stepping stone to more advanced roles like Account Executive or Sales Manager.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by business development representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

What are the key skills and qualifications needed to thrive as a business development representative?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.
More about Business Development Representative jobs
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What cities in Wisconsin are hiring for Business Development Representative jobs? Cities in Wisconsin with the most Business Development Representative job openings:
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Business Development Representative jobs near you
Infographic showing various Business Development Representative job openings in Wisconsin as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $60,116 per year, or $28.9 per hour.

Business Development Representative

Alphabe Insight Inc

Milwaukee, WI • On-site

Full-time

Re-posted 7 days ago

Job description

Company Description
At Strive Global, we believe strong communication builds lasting connections. As a growing company committed to innovation, professionalism, and client success, we specialize in creating meaningful brand experiences and maintaining trusted relationships across diverse industries. Our team values collaboration, creativity, and forward-thinking ideas that help organizations grow with confidence in an ever-evolving market.
Job Description
Strive Global is seeking a motivated and professional Business Development Representative to join our growing team. In this role, you will play a key part in identifying new business opportunities, building strong client relationships, and supporting the company's continued expansion. This position is ideal for someone who enjoys communication, problem-solving, and working in a fast-paced professional environment.
Responsibilities
  • Identify and connect with potential clients and business opportunities
  • Build and maintain strong professional relationships with customers
  • Present company services and solutions with confidence and professionalism
  • Collaborate with internal teams to support client needs and business goals
  • Conduct market research to identify trends and opportunities
  • Maintain accurate records of client interactions and business activities
  • Participate in meetings, presentations, and networking opportunities
  • Support the development of strategies to drive company growth

Qualifications
  • Strong communication and interpersonal skills
  • Professional and confident attitude
  • Excellent organizational and time-management abilities
  • Ability to work independently and collaboratively within a team
  • Problem-solving mindset with strong attention to detail
  • Adaptability in a dynamic work environment
  • Basic proficiency with business software and computer applications
  • Strong willingness to learn and grow professionally

Additional Information
  • Competitive salary
  • Career growth opportunities
  • Professional development and ongoing training
  • Supportive and collaborative work environment
  • Stable full-time position
  • Opportunity to work with a growing and ambitious company
  • Skill development in business strategy, communication, and client relations
  • Positive workplace culture focused on success and teamwork

Apply