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Business Development Representative Jobs in Wisconsin

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Business Development Representative information

See Wisconsin salary details

$26.7K

$60.1K

$96.4K

How much do business development representative jobs pay per year?

As of Aug 8, 2026, the average yearly pay for business development representative in Wisconsin is $60,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $70,700.00 per year, depending on experience, location, and employer.

What is a business development representative?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) is responsible for identifying and qualifying potential sales leads, reaching out to prospects through calls, emails, or social media, and setting up meetings for the sales team. They often use customer relationship management (CRM) tools and require strong communication skills to build relationships and generate new business opportunities.

What type of job is a business development representative?

A business development representative (BDR) is a sales-focused role responsible for identifying and qualifying potential clients, generating leads, and setting up meetings for the sales team. The position often requires strong communication skills, prospecting tools like CRM software, and a good understanding of the company's products or services.

Is a Business Development Representative an entry level role?

A Business Development Representative (BDR) is often considered an entry-level position in sales and business growth roles. It typically requires strong communication skills, a basic understanding of sales processes, and may serve as a stepping stone to more advanced roles like Account Executive or Sales Manager.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by business development representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

What are the key skills and qualifications needed to thrive as a business development representative?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.
More about Business Development Representative jobs
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What cities in Wisconsin are hiring for Business Development Representative jobs? Cities in Wisconsin with the most Business Development Representative job openings:
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Business Development Representative jobs near you
Infographic showing various Business Development Representative job openings in Wisconsin as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $60,116 per year, or $28.9 per hour.

Business Development Representative

The Gordon Flesch Company

Brookfield, WI

Full-time

Medical, Dental, Retirement, PTO

Posted 3 days ago

New

Gordon Flesch Company rating

8.3

Company rating: 8.3 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

50th of 223 rated it services

Job description

Elevity is one of the largest and most capable technology service providers in the Midwest. Our talented and passionate team is the engine driving our continuing growth and strong position in the market.

Elevity is a combination of the words elevate and security. We aspire to elevate our clients business by delivering cutting-edge IT strategy, security, solutions, and support. Each Elevity team member has a direct impact on the success of the local businesses we serve every day.

We also aim to elevate every team members career. We believe strongly in developing from within, working with each employee to create a fulfilling career path and provide continuing education.

Our work environment promotes both growth and balance we encourage everyone to challenge themselves in their roles but also take time away from the office to enjoy life. As a subsidiary of The Gordon Flesch Company, Elevity offers competitive salaries, generous benefits, and a fun, collaborative work environment.

In this role you will:

  • Drive new business growth through high-volume prospecting activities, including cold calling, email outreach, social selling, networking, referrals, and strategic territory development.
  • Highly motivated by prospecting, competition, and winning new business.
  • Comfortable making cold calls and initiating conversations with executive decision-makers.
  • Self-starter with strong time management and territory planning skills.
  • Proven ability to build pipeline through outbound sales activity.
  • Resilient, persistent, and energized by uncovering opportunities and creating new customer relationships.
  • Utilizing a consultative sales approach, identify prospects by cold calling, follow up with existing customers as needed, network and promote lead activity
  • Perform needs analysis, embrace continuous education on current technology best practices, prepare and present proposals, and effectively communicate the Elevity solution

Requirements

  • Associates degree or 2 years of related experience with a high school diploma/equivalent.
  • 2 years of experience in a B2B solution sales experience with a successful track record in selling and exceeding goals.
  • Demonstrated high energy level; extremely motivated to succeed.
  • Ability to learn and apply technology solutions to solve customer problems.
  • Accountable for results; must be a self-starter with a track record of achieving goals.
  • Proficient with Microsoft Office applications, including Word, Excel, and Outlook.
  • Strong presentation skills.
  • Excellent written and verbal communication skills.
  • Ability to interact with and work well with others in various fast changing environments/situations leveraging strong networking and listening skills.
  • Effective problem-solving skills.
  • Valid drivers license and appropriate auto insurance as dictated by state requirements.
  • Access to reliable transportation.

The Gordon Flesch Company offers Medical, Dental, Personal Time, Vacation Time, 401(k) and 401(k) match, a Wellness Program and many benefits! For full details of our Benefits Program please go to: www.gflesch.com/careers.

Gordon Flesch Company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state, or federal law.

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