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Business Development Representative Jobs in Wisconsin

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Business Development Representative information

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$26.7K

$60.1K

$96.4K

How much do business development representative jobs pay per year?

As of Aug 6, 2026, the average yearly pay for business development representative in Wisconsin is $60,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $70,700.00 per year, depending on experience, location, and employer.

What is a business development representative?

Business Development Representatives (BDRs) are sales professionals who focus on prospecting, qualifying leads, and setting up meetings for the sales team. They initiate contact with potential clients—primarily through cold calls, emails, and networking—to generate interest in a company's products or services. BDRs play a crucial role in the early stages of the sales cycle by identifying business opportunities and helping to grow the customer base. Their work allows account executives and senior sales staff to focus on closing deals with well-qualified leads. The position often serves as an entry point to a career in sales or business development.

What does a business development representative do?

A business development representative (BDR) is responsible for identifying and qualifying potential sales leads, reaching out to prospects through calls, emails, or social media, and setting up meetings for the sales team. They often use customer relationship management (CRM) tools and require strong communication skills to build relationships and generate new business opportunities.

What type of job is a business development representative?

A business development representative (BDR) is a sales-focused role responsible for identifying and qualifying potential clients, generating leads, and setting up meetings for the sales team. The position often requires strong communication skills, prospecting tools like CRM software, and a good understanding of the company's products or services.

Is a Business Development Representative an entry level role?

A Business Development Representative (BDR) is often considered an entry-level position in sales and business growth roles. It typically requires strong communication skills, a basic understanding of sales processes, and may serve as a stepping stone to more advanced roles like Account Executive or Sales Manager.

What is the difference between Business Development Representative vs Sales Development Representative?

AspectBusiness Development RepresentativeSales Development Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsGenerating and qualifying leads to support sales
Work EnvironmentOften involves outreach, networking, and strategic planningPrimarily cold calling, emailing, and lead qualification
Required SkillsCommunication, negotiation, market researchProspecting, communication, CRM proficiency
Industry UsageCommon in B2B, tech, and SaaS sectorsWidely used in sales-driven industries

While both roles focus on growth, Business Development Representatives focus on strategic partnerships and new markets, whereas Sales Development Representatives concentrate on lead generation and qualification to support the sales team.

What are some common challenges faced by business development representatives, and how can they be overcome?

Business Development Representatives (BDRs) often encounter challenges such as reaching decision-makers, handling rejection, and balancing prospecting with follow-up tasks. Overcoming these hurdles requires resilience, strong communication skills, and strategic time management. Successful BDRs leverage CRM tools, research prospects thoroughly, and continuously refine their outreach techniques to improve response rates. Collaborating closely with sales and marketing teams also helps in sharing insights and refining messaging for better results.

What are the key skills and qualifications needed to thrive as a business development representative?

To thrive as a Business Development Representative, you need strong communication, sales acumen, and a solid understanding of market research, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software like Salesforce, lead generation tools, and sales automation platforms is commonly required. Outstanding interpersonal skills, resilience, and the ability to build rapport help set top performers apart. These capabilities are crucial for identifying new business opportunities, building client relationships, and driving company growth.
More about Business Development Representative jobs
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What cities in Wisconsin are hiring for Business Development Representative jobs? Cities in Wisconsin with the most Business Development Representative job openings:
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Business Development Representative jobs near you
Infographic showing various Business Development Representative job openings in Wisconsin as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $60,116 per year, or $28.9 per hour.

Business Development Representative

Kiongroup

Wauwatosa, WI • On-site

$76K - $112K/yr

Other

Re-posted 25 days ago

Job description

The Business Development Specialist, will assist the sales team in finding new customers within the installed base and at targeted accounts, gaining access to key decision makers, and securing live meetings for assigned account managers. This role will be instrumental in lead generation by identifying, qualifying, and contacting new prospects. The ideal candidate will have business development skills, and a "hunter" mentality. They should have a proven ability to think strategically and analytically about business, product, and technical challenges, with the ability to build and convey compelling value propositions. This role will focus on developing business for the United States, and will work hybrid.
If this sounds like you, come join us today!We offer:

  • Career Development

  • Competitive Compensation and Benefits

  • Pay Transparency

  • Global Opportunities

Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The base pay range for this role is estimated to be $76,500 - $112,200 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications:

What You Will Be Doing in this Role:

  • Proactive Outbound Lead Generation: Identify unseen opportunities in new, competitive, and existing accounts and facilitate interactions with key prospects to drive organic growth.

  • Develop Target Account Growth and Penetration Strategies: Work with the sales team to grow business in targeted accounts via data analysis, campaigns and direct interaction with key decision makers.

  • Optimize Inbound Lead Quality: Increase velocity of lead intake and qualification. Process incoming prospects from Marketing to build a robust pipeline of Marketing Qualified Leads (MQLS). Determine which leads need to be nurtured and which are "hot," and require immediate attention.

  • Cultivate Relationships with Key Decision Makers: Identify and follow key decision makers at target companies, nurture relationships, and build opportunities for the sales team to present solutions. Provide the information and answers prospects need to build trust, increase brand awareness, and maintain a connection until they are ready to make a purchase.

  • Prioritized Pipeline Growth: Work with Market Development Directors (MDDs) to develop a list of top accounts in each vertical. Categorize by Existing, Engaged and Develop. Proactively research and nurture the Engaged and Develop accounts. Spot opportunities for quick wins.

  • Act as conduit for Voice of Internal Customer (VOIC) from Sales to Marketing. Communicate content needs and drip campaign ideas to facilitate lead generation and marketing automation.

  • Identify and address challenges to improve Sales efficiency.

  • Research target accounts' business issues and goals to offer appropriate business solutions.

  • Provide actionable data and intelligence to help the sales team drive outcomes.

  • Proactively collect competitive intelligence insights about customer priorities and future ambitions and share with internal customers.

  • Identify key industry events that would result in lead generation.

  • Define and implement territory development plans in conjunction with assigned Account Manager(s)

  • Proactively update Salesforce with new account information, competitive insights, and key contacts at target accounts.

What We Are Looking For:

  • Business or Marketing degree with technical understanding or engineering background with strong sales and business development skills.

  • 3+ years of successful B2B sales experience, preferably in industrial automation, material handling, logistics, e-commerce, supply chain, grocery, food & beverage or general merchandise

  • Working knowledge of Salesforce.com

  • Hunter" sales mentality

  • Excellent verbal and written communications, and presentation skills.

  • A keen sense of ownership, drive, and creativity is a must

  • Ability to travel for sales meetings

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