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Brand Analyst Jobs (NOW HIRING)

Lowe's

Analyst-Digital Brand Advocate

Mooresville, NC

$61K - $102K/yr

Your Impact The Analyst-Digital Brand Advocate will work with strategic suppliers and online merchants to optimize brand focused, online customer experiences on Lowes.com. The Analyst will build ...

Home Depot

Sr. Analyst Brand Development

Atlanta, GA · On-site

The Sr. Analyst will support Brand Enterprise efforts ensuring business objectives, marketing strategy and revenue goals are met. This role takes ownership of work streams and oversees all aspects of ...

Abercrombie

Analyst, Returns - A&F Co.

Columbus, OH · On-site

Through meticulous analysis, proactive strategies, and robust collaboration with stakeholders, we strive to uphold the highest standards of transparency, accountability, and customer satisfaction.

Coach

Sr. Analyst, Global Brand Analytics

Manhattan, NY · On-site

$96K - $128K/yr

The Sr. Analyst, Global Brand Analytics will be responsible for providing insights and scalable analytics solutions to support the growth strategy of the Coach Brand team, leveraging advanced ...

BeiGene, Inc.

Associate Director, Brand Analytics

The Associate Director, Brand Analytics is strategic analytics partner responsible for supporting the launch and growth of BEQALZI and BTK CDAC. This role will work closely with Brand Teams, GCMT ...

Kobrand Corporation

Brand Manager

Purchase, NY

$90K - $100K/yr

Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own annual brand planning process ...

Kobrand Corporation

Brand Manager

Purchase, NY · On-site

$90K - $100K/yr

Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own annual brand planning process ...

Kobrand Corporation

Brand Manager

Purchase, NY

$90K - $100K/yr

Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities * Define and evolve brand positioning and architecture * Own annual brand planning process ...

Zquared, LLC

Brand Manager

Chesterfield, MO · On-site

Analyze sales, advertising, and contribution margin data to evaluate brand and portfolio health. * Utilize market intelligence, brand analytics, and proprietary internal reporting as part of daily ...

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Brand Analyst information

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$44.5K

$59.2K

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How much do brand analyst jobs pay per year?

As of Jun 14, 2026, the average yearly pay for brand analyst in the United States is $59,184.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $65,500.00 per year, depending on experience, location, and employer.

What Is a Brand Analyst?

A brand analyst performs market research for an organization to improve upon a brand’s existing sales strategies or to develop new strategies for a business. As part of an analytics team, your duties include providing analytical insight for the clients, developing creative ways to market products, and training sales professionals. Qualifications for this career include a bachelor’s degree in business or a related field, job experience in marketing or business intelligence, and strong investigation and communication skills.

What are Brand Analysts?

Brand Analysts are professionals who assess and monitor a company's brand performance in the market. They analyze customer perceptions, market trends, and competitor strategies to provide insights that help shape branding and marketing decisions. Their work involves collecting and interpreting data from various sources, such as surveys and social media, to determine how a brand is perceived and suggest ways to strengthen its presence. Brand Analysts play a vital role in guiding companies toward building a strong, positive brand image and increasing market share.

What are the key skills and qualifications needed to thrive as a Brand Analyst, and why are they important?

To thrive as a Brand Analyst, you need strong analytical abilities, market research experience, and a background in marketing, business, or a related field. Familiarity with data analysis tools like Excel, SPSS, Google Analytics, and reporting dashboards is typically required. Excellent communication, critical thinking, and attention to detail help you interpret data and present actionable insights to stakeholders. These skills are crucial for making informed recommendations that drive brand strategy and improve market performance.

What is the difference between Brand Analyst vs Marketing Analyst?

AspectBrand AnalystMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or HubSpot beneficialBachelor's in Marketing, Business, or related field; similar certifications
Work EnvironmentCorporate marketing teams, branding agenciesMarketing departments, advertising agencies
Employer & Industry UsageUsed across retail, consumer goods, and branding-focused companiesCommon in advertising, digital marketing, and market research firms

While both roles analyze market data, a Brand Analyst focuses on brand perception, positioning, and identity, whereas a Marketing Analyst examines broader marketing strategies and campaign performance. Understanding these differences helps employers and candidates target the right skills and responsibilities for each role.

How does a Brand Analyst typically collaborate with marketing and product teams?

Brand Analysts frequently work alongside marketing and product teams to ensure that brand strategies align with market trends and customer expectations. They provide insights from data analysis, such as brand perception metrics and competitor benchmarks, which help shape marketing campaigns or product positioning. Regular meetings and cross-functional workshops are common, allowing Brand Analysts to present findings and recommend actionable steps. This collaborative approach ensures that all teams are unified in building a strong, consistent brand presence.
More about Brand Analyst jobs
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Brand Analyst jobs near you
Infographic showing various Brand Analyst job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, 1% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $59,184 per year, or $28.5 per hour.
Brand Marketing Analyst, Spreads

Brand Marketing Analyst, Spreads

The J.M. Smucker Company

Orrville, OH • On-site

Full-time

Posted 12 days ago

J.M. Smucker rating

8.2

Company rating: 8.2 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

56th of 383 rated food and drinks producers

Job description

Your Opportunity as the Brand Marketing Analyst, Spreads
The J.M. Smucker Company has the largest portfolio of brands in Spreads, led by Jif, the #1 brand in Nut Butters and Smucker's, the #1 brand in Jams, Jelly & Preserves. This role offers an opportunity to blend analytical rigor with creative brand storytelling- helping to drive strategic decisions that shape how these Spreads brands show up for consumers across channels and occasions
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Market Trend / Business Analysis:
  • On a timely basis, evaluates data, business trends and proactively communicates insights that are driving competitive businesses.

  • Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).

  • Executes requested analyses, ad hoc reports, and provides the "story", not just the data, to managers and team.

  • Works cross-functionally to pull together insights from a variety of sources to develop a cohesive "story".

  • Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence

  • Begins to develop knowledge of retailers and channels. Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team

  • Assist in cross-functional forecasting on a monthly basis.

Brand Initiative / New Item Support:
  • Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.

  • Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.

Coupon / Budget Management:
  • Manage coupon creation process, tracking, and analysis for the marketing team.

  • Assists with budget management and identifies key issues.

Systems Implementation / Integration Lead:
  • Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc). Provides support as appropriate.

  • Ensure data integrity and competitive products in Circana

What we are looking for:
Minimum Requirements:
  • Bachelor's degree required (Marketing focused degree is preferred)

  • At least one internship of marketing experience working with Brands

  • Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)

  • Experience with data analysis work; synthesizing data and making business recommendations

Additional skills and experience that we think would make someone successful in this role:
  • Detail-Oriented, strong communication skills, ability to multi-task

  • Insatiable curiosity - continually seek emerging trends and seek for relevant fit to brand.

  • Consumer first mindset with interest in understanding the why behind consumer behavior

  • Demonstrated interest in marketing/brand management career

The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.

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