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Ad Agency Business Development Jobs (NOW HIRING)

Agility Technologies Inc

Business Development

Reston, VA · On-site +1

$130K - $200K/yr

Create Federal Commercial and Defense Agency business development strategies * Creates and manages a robust pipeline of new opportunities in line with Agility capabilities and growth strategies

Hypelink Digital Marketing

Agency Owner

Phoenix, AZ · On-site

Farmers agents are independent business owners who oversee all aspects of their business, including sales, customer service, marketing, agency staff management and development, and overall agency ...

Agility Technologies Inc

Business Development

Reston, VA · On-site

$130K - $200K/yr

Create Federal Commercial and Defense Agency business development strategies * Creates and manages a robust pipeline of new opportunities in line with Agility capabilities and growth strategies

Sensis

Account Services Intern

Los Angeles, CA · On-site

$17.25 - $21.75/hr

... an Ad Agency really works. You will work with many of our clients and facilitate research for new business development projects. You will see how clients are actually managed and projects go from ...

StaffMyAgency LLC

Insurance Agency Owner

Bartlett, TN · On-site

$110K/yr

Farmers Agents Are Independent Business Owners Who Oversee All Aspects Of Their Business, Including Sales, Customer Service, Marketing, Agency Staff Management And Development, And Overall Agency ...

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Ad Agency Business Development information

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$26.5K

$59.6K

$95.5K

How much do ad agency business development jobs pay per year?

As of Jul 5, 2026, the average yearly pay for ad agency business development in the United States is $59,559.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $70,000.00 per year, depending on experience, location, and employer.

Do ad agencies pay well?

Ad agency business development roles typically offer competitive salaries that vary based on experience, location, and agency size. Entry-level positions may start lower, while experienced professionals with strong client relationships and sales skills can earn higher compensation, often including bonuses or commissions. Overall, pay in this field tends to be above average compared to many other marketing roles.

What are the key skills and qualifications needed to thrive as an Ad Agency Business Development professional, and why are they important?

To thrive in Ad Agency Business Development, you need a strong background in sales, marketing strategy, and client relationship management, often supported by a degree in marketing, communications, or business. Familiarity with CRM software, digital marketing platforms, and proposal development tools is typically required. Outstanding negotiation, networking, and presentation skills set top performers apart in this role. These competencies are crucial for securing new business, building lasting client partnerships, and driving agency growth in a competitive market.

Is it hard to get a job at an ad agency?

Securing a job in ad agency business development can be competitive, often requiring relevant experience, strong communication skills, and knowledge of marketing strategies. Candidates with a background in sales, client relations, or digital marketing and proficiency in tools like CRM software tend to have better prospects.

What does a business development agency do?

A business development professional in an ad agency identifies new client opportunities, builds relationships, and creates strategies to grow the agency's business. They often collaborate with sales, marketing, and creative teams, and may use tools like CRM software to manage prospects and partnerships.

What is the difference between Ad Agency Business Development vs Media Planner?

AspectAd Agency Business DevelopmentMedia Planner
Required CredentialsMarketing, Business, or Advertising degree; sales experienceMarketing, Advertising, or Communications degree; media knowledge
Work EnvironmentClient-facing, sales-driven, strategic meetingsResearch, data analysis, media strategy sessions
Employer & Industry UsageAdvertising agencies, marketing firmsMedia agencies, advertising firms
Search & Comparison IntentUnderstanding sales roles in advertisingUnderstanding media planning roles

Ad Agency Business Development focuses on building client relationships and generating new business opportunities, often involving sales and strategic partnerships. Media Planners concentrate on selecting appropriate media channels and developing media strategies to reach target audiences. While both roles operate within advertising agencies, Business Development emphasizes client acquisition, whereas Media Planning centers on media execution and strategy.

What are some common challenges faced by business development professionals in an ad agency, and how can they be addressed?

Business development professionals in ad agencies often encounter challenges such as intense competition for new clients, rapidly shifting marketing trends, and the need to balance prospecting with maintaining existing relationships. To address these, it's important to stay updated on industry trends, develop a strong value proposition tailored to each client, and work closely with account managers and creative teams to ensure seamless handoff and client satisfaction. Regular training, networking, and leveraging CRM tools can also help streamline the process and improve success rates.

What is Ad Agency Business Development?

Ad Agency Business Development refers to the strategies and activities focused on growing an advertising agency's client base and revenue. Professionals in this role identify potential clients, pitch agency services, and build long-term relationships with brands and businesses. They also analyze market trends, create proposals, and negotiate contracts to secure new business opportunities. The goal is to increase the agency's market presence and profitability by attracting and retaining clients.

Is working at an ad agency worth it?

Working as a business development professional at an ad agency involves building client relationships, identifying new business opportunities, and understanding marketing strategies. The role can be rewarding for those with strong communication, sales skills, and industry knowledge, but it often requires adaptability to fast-paced environments and meeting sales targets.
More about Ad Agency Business Development jobs
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What job categories do people searching Ad Agency Business Development jobs look for? The top searched job categories for Ad Agency Business Development jobs are:
Ad Agency Business Development jobs near you
Agency Development Director

Agency Development Director

Integral Ad Science

New York, NY • On-site

$116K - $200K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

Job Description:
The Agency Development Director is a position within the sales organization that will be responsible for coordinating resources and driving account growth for one or more Holding Company Groups and their agency OpCos. As an Agency Development Director lead in North America, you will engage with client teams throughout the organization from senior leadership, media traders and planners to product leads and executives. You will own regional revenue forecasts and be responsible for helping regional teams exceed their projections. You will help drive our approach to global success. You will be at the heart of our agency operations and a crucial part of our Global Agency Development team. Superior communication and project management skills are an absolute must to be successful in this position.
What you will get to do
  • Effectively present and communicate the IAS value proposition to agency leadership and stakeholders
  • Leverage white space analysis to drive agency-wide training and product adoption; and lead through scaled engagements in a one-to-many approach (i.e. lunch & learns, product roadshows, etc.)
  • Drive impactful engagements with stakeholders across the agency OpCo's; garnering deeper level of contact penetration/alignment while building, managing, & maintaining agency client maps
  • Certify ad operations, programmatic teams across the agency OpCo's for the IAS Expert Program
  • Collaborate with global sales teams to introduce relationships at various agency levels to strategically and thoughtfully achieve revenue goals
  • Facilitate intros, meetings and entertainment for key prospects within the agency OpCo's

Responsibilities:
  • Develop strategic relationships with the Agency OpCo leadership including Ad Operations, Social, Programmatic and Search teams.
  • Manage and improve executive relationships as well as senior management at the agency OpCo's
  • Support business planning, forecasting and revenue growth for the Holding Company Group and focused on the Agency OpCos
  • Coordinate activity across sales teams (Platform, BD, Agency) to be the central point of contact for the Holding Group and their Agency OpCos
  • Partner with the Global Agency Development team and regional sales leadership to identify opportunities and strategies to enter into strategic commercials with key agencies both regionally and locally
  • Provides detailed feedback to Product and Technology teams on feature and functionality development needed to capture additional market share
  • Shares trends and insights and IAS product updates and case studies with client partners and customers

Requirements:
  • Your depth of experience will come from either Agency side, AdTech or Platform
  • 8-10 years of experience selling digital media, ad tech or digital research solutions
  • Deep working knowledge of digital media landscape
  • Senior level relationships with Agency and Holding Company Executives
  • Experience in media buying, trading, or a similar role within the advertising industry
  • Strong financial acumen with ability to analyze profitability of a long-term partnership
  • Highly skilled in structuring and negotiating complex agreements and leading internal groups to orchestrate and successfully complete deals

IAS Pay Transparency:
The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate's compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.
Primary Location:
US - New York, NY
Primary Location Base Pay Range:
$116,900.00 - $200,400.00 Annual
About Integral Ad Science:
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.
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