Sr Product Marketing Manager

Job Title: Sr Product Owner – Power Distribution/Transmission/Safety

Trystar is at the forefront of advancing power solutions, charged and driven by a committed, dynamic team, tackling complex challenges, and creating innovative solutions. At Trystar, safety and integrity aren’t just buzzwords, they are the north star guiding us as we aspire to wow our customers every day. We’ve created power solutions that are not only durable and unique but are also the result of serious teamwork from every corner of our organization. As a big name and pioneer in power solutions, we’re not just part of the power conversation – we’re shaping its future, and we’re doing so across diverse industry sectors including healthcare, data centers, entertainment, education, government, and commercial construction – just to name a few. We’re committed to growing and evolving our product lineup and customer solutions to stay ahead of the curve and that includes leaning into sustainable, resilient, and renewable energy solutions. Our cutting-edge headquarters in Faribault, MN is partially solar, and wind powered by our own microgrid. You’ll find that we’re also pushing boundaries at our additional facilities across the country. Together, we are Trystar, where we power the future and nurture innovation for a brighter tomorrow.

Trystar’s team members are our most important asset, we are in search of a Sr. Product Owner. The Senior Product Owner will create and manage a portfolio of Products based on a strategic vision derived from voice-of-customer and market intelligence. The Senior Product Owner is responsible for the revenue and profit growth of targeted offerings. Portfolio segments to include Power Distribution (Permanent) and Power Transmission (Cable) and Power Safety (Utility Cable). This role will report to Trystar’s Director of Marketing, and will be based in Troy MI, Burnsville, MN, Faribault, MN, Merrimack NH, Murfreesboro, TN, or Houston, TX.

We are looking for people who believe in our guiding principles and values of:

• Safety – We believe everyone should leave Trystar facilities in the same or better condition than when they arrived.
• Integrity – We’re honest, transparent, and committed to doing what’s right.
• Customer focus – We have relentless focus on our customers and their success.
• Right with speed – We use good judgement, make thoughtful decisions quickly, and execute them with purpose and intensity.
• Play for each other – We’re a team. We show up for each other and we know that through teamwork we achieve greatness.
• Champion change – We know adaptation and improvement are requirements to survive and to thrive.
• Enjoy the journey – We create an environment where our team feels appreciated and has fun along the way.

• Lead Product strategy development and delivery for Trystar
• Lead revenue growth via selling product offerings including Power Distribution (Permanent) and Power Transmission (Cable) and Power Safety (Utility Cable).
• Build and develop talented high-performance team.
• Develop and execute annual business category plans achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets.
• Develop life cycle mgt, financial performance, demand planning, new product developments, & competitive assessment
• Drive collaboration and coordination between departments to achieve Trystar strategic objectives including working collaboratively to mitigate impediments with Business Development (Sales), Engineering, Manufacturing, Product Ownership, and Quality.
• Develop a strong partnership with Business Development (Sales) to deliver product line growth through focused customer initiatives, training of internal and external stakeholders/customers, joint market research and develop sales promotion strategy and guidelines.
• Accountable for P&L performance for assigned product categories.
• Product life cycle mgt, financial performance, demand planning, new product developments, & competitive assessment
• Lead cross-functional teams aligning product release plans and setting new functionalities for new product launch and management efforts.
• Identify and execute services new products and business development opportunities culminating into a product roadmap.
• Develop & present recommended strategies, objectives, actions & business plans to leadership team.
• Establish an operating model and environment to deliver strong team performance.
• Understanding of customer + industry economics supporting design of optimal go to market strategy
• Conduct market and customer research to measure Trystar market share, customer requirements and market needs, and test product concepts.
• Gather competitive intelligence to identify positioning relative to competitors and determine future position relative to competitors.
• Provide content for marketing collateral as it relates to promotion, web site, advertising, public relations, and in-person events. Work with Marketing to create needed digital and print campaigns.
• Understanding of enterprise and product brand strategies
• Understanding of value elements & willingness to pay as well as targeted value props to create pricing strategy that benefits overall Trystar business and maximizes margin and growth; including implementation of field guidelines to enable fast decision-making and approving or rejecting pricing outside of guidelines.
• Partner with Customer Experience team to create support materials and product and sales training for new and current services offerings.
• Develop an intimate understanding of the customer journey and anticipate customer needs throughout the journey with tools to support and enhance it with a best-in-class experience.
• Able to implement VOC/OVOC tool kits enabling understanding of customer pains, gains, unmet needs and translate that into comprehensive solution offerings.
• Ensure safety within the department is maintained at all times.

BASIC QUALIFICATIONS

• Bachelor’s Degree
• 7+ years’ experience with thorough knowledge of commercial & industrial electrical products business models, marketing, product management, product owner, sales, or engineering experience managing portfolios.
• Outstanding communication, presentation, and leadership skills
• Proven track record (7+ years) in successfully driving end to end processes.
• Strong problem solving and analytical skills.

ADDITIONAL QUALIFICATIONS

• Initiative, active engagement to achieve goals including proactive measures.
• Strategic and analytical thinking and orientation to achieving Trystar objectives.
• Change management with demonstration of thought leadership, collaboration, and influence.
• Previous Product Manager / Product Owner / Strategic Marketing experience
• Bachelor’s degree in Marketing, Business, or Engineering (MBA is a plus)
• Prior project-based business experience managing complex portfolios in the commercial or industrial electrical industry.
• Curiosity to develop creative, differentiated solutions based on resolving identified problems for Trystar customers enabling enhanced value capture for Trystar.
• Strong technical aptitude, analytical, and computer skills.
• Thrives in a fast-paced, changing environment.
• Good attention to detail while simultaneously keeping company and product line strategy as a top priority.