Marketing Internship
- Other
The Marketing Intern will be a key member on the Marketing team assisting with the execution of marketing activities and programs. The position will support a variety of marketing initiatives for individual Healthcare Directors (firm’s partners) and professional staff across all offices. The Marketing Intern will work with the Marketing team’s Marketing Associates, Marketing Managers, Sr. Marketing Manager and Chief Growth Officer.
Essential Functions:
- Assist in the execution of the marketing strategy for our healthcare service line and affiliate marketing programs, including but not limited to video marketing, thought leadership, social media, website modifications, etc.
- Collaborate with firm professionals to create novel and impactful thought leadership.
- Execute digital marketing-related tactical activities to increase brand awareness; optimize SEO; track data analytics including click through rates, trends, attribution and campaign conversion
- Act as brand ambassador; support the Blue & Co. brand, maintaining a consistent corporate image throughout all product lines, promotional materials, events and online presence
- Create and implement marketing programs and events for niche or service teams to achieve their growth goals
- Utilize our firm’s CRM system for lead tracking, pipeline management and to conduct ROI on all marketing activities.
- Create online promotional marketing and messaging including e-mail campaigns and online promotion.
Knowledge / Skills / Abilities:
- Professional demeanor and strong communication skills, both written and oral; excellent presentation skills
- Strong analytical, critical thinking and problem-solving skills
- Superb organizational skills with strong attention to detail; ability to prioritize
- Interest in learning new software programs and digital marketing fundamentals including SEM/SEO, Google Analytics, social media, and marketing automation
- Strong interpersonal skills (includes being polished, courteous, professional); sound professional judgment
- An ability to meet deadlines and work well under pressure
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Some experience with Adobe Creative Cloud -- Primarily Adobe InDesign, Adobe Photoshop, Adobe Premiere, and Adobe After Effects
- Some experience with Wordpress and/or HubSpot Marketing Automation software
- Ability to lift up to 25 pounds (unassisted)
Education, Certifications and/or Experience:
- Working towards a bachelor’s degree in marketing, graphic design, public relations, communications or related field
- Strong background in graphic design skills is a plus (please provide work samples)
- HubSpot or other CXM certifications is a plus
Blue & Co., LLC, is proudly ranked as a top 60 CPA firm in the U.S. and named as a “Best Place to Work” in Indiana and Kentucky, and “Best Employer” in Ohio. We take pride in fostering a great culture, providing award-winning professional growth opportunities, and offering the ability to work either in-office, virtual or a flexible combination. At Blue & Co. we truly value the development of ALL employees and encourage them to bring their true authentic selves to work.
We are Responsive. We are Caring. We are Advocates.
We will not sponsor an employment related visa for this position. A background check will be required for employment in this position. Blue is an EOE/AA employer. M/F/D/V. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply.
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