Marketing Coordinator

The Santana Team is looking for an organized and motivated individual who can take the lead on defining and executing a cohesive, consistent brand voice across all of our marketing channels and collateral. 

Our ideal candidate is a self-starter, creative, exhibits research, strategy, and critical thinking skills, and can implement data-driven decisions. 

This role will work closely with the Director of Operations to build out and maintain a 360-degree marketing plan that will generate team leads, engage with current and potential clients, and refine our team’s visual presence.

This is a great opportunity for an associate or mid-level marketing professional to build out their portfolio and take the reins on defining a brand voice and managing all aspects of marketing of a top-five Real Estate team in Massachusetts.

What will you do?

• Deep dive into our current brand positioning and redefine/refine our visual presence across all channels.

• Website coordination including: content and asset management, SEO content.

• Strategize and create promotional marketing materials to support our listings, developments, and presence online and around Boston. 

• Work with outside vendors including print production, direct mail, and promotional materials providers.

• Manage in-house distribution of marketing materials and execution of email marketing campaigns.

• Execute social media strategy (social media content creation and execution) and identify areas of opportunity.

• Assist with additional projects assigned by the CEO and Director of Operations.

• Create, execute and manage strategic marketing plans to support our agents and development partners.

• Ongoing evaluation and refinement of marketing activities efforts.

• Ensure all outgoing communications are aligned with the Santana Team’s brand mission and guidelines.

• Build out concise and cohesive brand guidelines to use across all marketing efforts.

• Supervise at least one direct report.

Job Responsibilities

• Prepare marketing packages for our listings.

  • Create ads, postcards, and email promotions for listings

  • Create a weekly report for sellers of engagement
     

• Generate leads through Facebook/Instagram, Google, and other social media.

  • Create ads to drive traffic to our website

  • Review analytics to make changes on our website and ads
     

• Build team brand-awareness.

  • Improve our SEO through blogging and metadata tagging

  • Update digital billboards weekly and physical billboards quarterly

  • Brainstorm ideas for team videos and post on social media (Youtube, Instagram, etc)

  • Look into other ways to advertise our business and be able to present to upper management
     

• Design and order miscellaneous needs for annual events and marketing
   

• Manage our team’s Annual Database Engagement Plan.

  • Lead team’s annual marketing plan

  • Prepare marketing materials for and promote our monthly events

  • Make landing pages for events

  • Create bi-monthly magazine content for database

  • Publish monthly Email Newsletter

  • Track engagement and annually adjust plan as needed

Your Skills + Requirements

• Adobe Illustrator & Photoshop

• Growth-mindset and can-do attitude

• Social Media Platforms (Instagram)

• Facebook Ads, Google Ads, Email marketing preferred 

• Willingness to learn and implement SEO

• Strong written and verbal communication skills

• Organized and excellent time-management

• Non-profit work experience a plus

• 2-4 years experience Marketing or Account Management 

BENEFITS

• Starting Salary: $60,000 - $80,000 depending on experience

• Bonus per property closed on team, after 3 months and a favorable review

• 12 days paid vacation annually

• 14 additional holidays annually

• 401k plan with 4% matching (eligibility begins after 12 months)

• Health Insurance Package with a 90-day waiting period before coverage can begin

• Fun team outings and collaborative environment

• Supportive work culture

• Ability to work a hybrid schedule after the first month in the office

• Dog-friendly office