E-Commerce Merchandiser

ABOUT THE ROLE

The Ecommerce Merchandiser is responsible for helping to grow our digital business by managing our Product Information Management (PIM) system and executing merchandising across the Fjallraven, Royal Robbins & Hanwag (Fenix Outdoor Brands) North American websites. They will use trends and competitive research to inform new ways to bring Fenix Outdoor Brands’ products to life through smart merchandising techniques, curated collection offerings, and other web merchandising functionality. This person will be the expert in our PIM system, helping to troubleshoot any issues and working with our development team to continuously improve the platform based on North American team needs. This person should have a passion for data and storytelling – using the combination of these skillsets to bring our product to life online using data-driven strategies that drive sales.

In this role, you will manage many moving pieces, so an excellent eye for detail, strong prioritization skills, and a strong analytical skill set are musts. We seek an energetic self-starter who can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals.

This full-time, exempt position is based out of our offices in Louisville, CO.

WHAT YOU WILL DO

• Manage our PIM system and the resulting digital presentation of product imagery and information on our websites
• Collaborate with product and marketing teams to ensure accurate and optimal placement and marketing products within categories, navigation, and other pages
• Report on product insights based on customer behavior and market trends; use these insights to drive decisions for future seasons
• Collaborate with global teammates to ensure the needs of North America are prioritized in the product lifecycle of our PIM, including completing UAT for new functionality that is released
• Showcase products on Fenix Outdoor brands’ websites with merchandising tools such as onsite search, product recommendations, filters, collections, etc.
• Use industry insights, channel marketing plans, and brand marketing calendars to develop seasonal curated collections and product storytelling that inspires our customers to purchase
• Oversee seasonal launches for Fenix Outdoor brands’ products; ensure accurate product setup, launching, and tracking
• Monitor merchandising performance and leverage testing to optimize KPIs
• Bring new ideas for outfitting, promotions, and recommendation blocks to encourage increased units per order and average order value
• Develop new ways to personalize the product experience via sorting rules, recommendations, search, etc., for a frictionless online journey
• Work with the E-Commerce Paid Acquisition Manager to ensure that merchandising assets and deliverables are optimized for organic and paid search performance
• Support the UAT as needed for new functionality on our CMS platform

WHO YOU ARE

You have had the following experiences in your career journey:

• At least three years of experience in online merchandising and creating curated online customer experiences
• Bachelor’s degree in Marketing, Business, Retail Merchandising, or Digital Marketing, or an equivalent combination of education and experience
• Experience working with PIM and CMS platforms (ideally with InRiver and Episerver)
• Has worked collaboratively with diverse teams to achieve necessary results
• Outdoor industry experience preferred (but not required)

You possess the following skills, knowledge, and attributes:

• Adept in using analytical tools to inform decisions
• Strong skills in Microsoft Excel and Google Analytics
• Efficiently analyze data and provide insights to leadership in E-commerce, Product, and Marketing
• Keen attention to detail
• Acts to bring creative ideas to life on websites
• Problem-solving and proactively seeking creative solutions for a better user experience
• Able to prioritize, multi-task, and meet deadlines
• Strong organizational skills
• Strong communication skills

WHAT’S IN IT FOR YOU

When you join us, you are offered several great benefits. Here are some things to expect at Fjällräven and Fenix Outdoor:

• A stimulating work environment with passionate, enthusiastic co-workers
• Opportunities for personal and professional growth that will elevate your career
• A company that treasures sustainability and acts to create future stewards of nature
• Medical, Dental, Vision, Critical Illness, Accident
• 401k with generous company match
• Financial wellness program, including access to financial coaching and loans
• Generous schedule of company-paid holidays
• Product discounts on all Fenix Outdoor brands
• Industry discounts and more…

The anticipated wage for this position is $55,000-65,000 annually.

ABOUT US

At Fjällräven, we create life-altering experiences in nature by providing a full range of products and specialty outdoor retail stores across several countries. Our company enables people to enjoy life outside.

We’re a team of nature lovers, some more experienced than others, and enjoy being outside. Whether in a city park or climbing the peak of a mountain, sustaining the world we live in is a top priority in what we do. After all, our business is nature.

We are buyers, e-Comm specialists and strategists, marketers, communicators, sales staff, customer service reps, business developers, and more. In nature, we’re all the same.

READY TO JOIN OUR TREK?

We’d love to learn more about you! To be considered for this opportunity, complete our short online application before May 17, 2024.

Fjällräven celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We aim to facilitate a safe, fair, and kind work environment where all feel welcome and can thrive.