Marketing Intern - Summer 2024

Title: Marketing Intern

Position Reports To: Senior Communications and Marketing Manager

Direct Reports: None

Timeframe:

• Orientation: Monday, May 27th
• Internship: Monday, May 27th- Tuesday, September 3, 2024

About Butterfly Pavilion: At Butterfly Pavilion, (BP) we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, firsthand learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future. 

Looking forward, we are committed to providing the most enriching experience for our audience, being recognized as a scientific authority, and being a leading educational resource on invertebrates. Butterfly Pavilion is currently engaged in a $55 million Capital Campaign to expand Butterfly Pavilion into a new global, state-of-the-art research, education, and conservation hub in 2025.  

Our Core Values are a large part of who we are as an organization:

• Make Science Cool
• Love What You Do
• Go Above and Beyond
• Lead Change
• Know Your Stuff
• Be Positive
• Welcome All

These aren't just words, but words to live by here at Butterfly Pavilion.

Commitment: 16-24 hours per week for a minimum of 3 months. The weekly schedule is flexible to accommodate class and work schedules.

Salary/Hourly Rate: None

Position Summary:  

The Marketing Intern will report directly to the Senior Marketing and Communications Manager for at least 16-24 hours per week on-site with hybrid of being stationed at Butterfly Pavilion zoo and offsite facility. The intern will perform various support tasks to support the Senior Marketing & Communications Manager and the marketing and communications department and leadership, including, but not limited to, researching various marketing efforts and opportunities locally/regionally, pulling various editorial calendars to identify paid marketing and advertising opportunities, identifying guerrilla marketing tactics including hotels, local entertainment centers, restaurants, etc., community calendars, broadcast, radio, etc. for various promotional efforts across different departments including education and community programs, private events, and updating tracking grids.

Upon orientation completion, the Marketing Intern's supervisor will review the intern's work plan with them outlining summer goals by month. Interns, regardless of their title, are required to develop a term project and presentation. Additional information for this project will be provided upon starting.

Essential Functions & Responsibilities:

• Research and identify opportunities for marketing efforts from various editorial calendars, social events (conferences, tabling/canvassing opportunities)
• Leverage approved promotional materials for calendar listings/posting.
• Work with Senior Marketing & Communications Manager to assist with marketing efforts ahead of upcoming monthly promotions/campaigns
• Research vertical markets and industries to help identify marketing and communications opportunities (for education/adult and youth programs/Environmental and Ecological Services (EES), and private events.
• Assist with developing materials for marketing plans including tactics, personas, etc. The marketing intern will also help with developing copy for Butterfly Pavilion website, posters, and other platforms.
• Utilize available data to provide suggestions on the best marketing tactics
• Identify national and local news trends and opportunities for BP to stay relevant through various marketing efforts
• Identify and categorize potential conferences to attend and finding speaking engagements for BP experts (local and national) working with Senior Director of Communications and Marketing
• Create PPT slides as requested
• Provide miscellaneous support for needs from marketing and communications team
• Attend on-site events, as needed

Competencies:

• Strong writing skills
• Strong Research Skills
• Responsible and Accountable
• Project/Time Management and Efficiency
• Teamwork and Cooperation
• Follow Through
• Attention to Detail
• Flexibility/Adaptability
• Coachability/Willingness to Learn

Qualifications/Experience:

• Marketing, Integrated Marketing & Communications, Communications, and/or Advertising major
• Writing/editing skills
• Email marketing experience is a plus
• Research experience and skills
• Microsoft Excel experience to create spreadsheets

Additional Requirements:

• Must have reliable transportation to work (both Butterfly Pavilion and the offsite office)

Work Environment / Physical Requirements:

While performing the responsibilities of this position, these work environment characteristics are representative of the environment the position will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of this position.

At Butterfly Pavilion, the employee is occasionally exposed to moderate to loud environmental noise for extended periods of time.

While performing the responsibilities of this position, the employee is required to talk and hear. The employee is often required to sit and stand, use their hands and fingers, to handle/feel/grasp. The employee is occasionally required to reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision. Employee should be able to lift, carry and items up to 50 lbs.

How to Apply:

Butterfly Pavilion is an Equal Opportunity Employer and encourages people of all backgrounds to apply for open positions and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or veteran status.

Deadline for application: Open until filled.  

How to Apply:

Fill out the form to the right and click "Apply for this Position" to start the application process. Must submit a cover letter and resume.