PPC Analyst

PPC Analyst

PPC Team | Sandy, UT

About us

Join adMind Analytics, a premiere digital analytics, digital marketing, and reporting consulting firm, as a PPC Analyst. Our mission is to facilitate meaningful growth for prominent organizations by using measurement to make marketers better. We pride ourselves on our team of experienced analysts, developers, marketing specialists, consultants, and strategic engineers. At adMind, we excel in helping clients leverage their data into measurable results, empowering them to make data-driven decisions and achieve continuous business growth.

As a PPC Analyst, you will play a pivotal role in shaping our clients’ digital marketing strategy. You will learn to support clients in executing their marketing plan, plan and execute ad copy and landing page tests, and communicate with stakeholders about performance. With brands like Stanford University, Jason’s Deli, PDQ, The National Safety Council, Bowers & Wilkins, and Influx Data among our esteemed clients, you will have the opportunity to work with renowned organizations and make a significant impact.

At adMind, we value core principles that define our culture: Growth Mindedness, Extreme Ownership, Progress over Perfection, and being In love with the (Client’s) Problem. We foster an environment that encourages continuous learning, taking ownership of projects, prioritizing progress, and solving clients' challenges with passion.

What you’ll do for adMind

Position Overview:

We are seeking an experienced PPC Analyst to join our dynamic team. This role is designed for a professional with 3-5 years of hands-on experience in Pay-Per-Click (PPC) advertising, offering an opportunity to lead and optimize PPC campaigns across various platforms including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook Ads. Reporting directly to the President, the successful candidate will not only manage campaigns but also strategize, analyze, and drive improvements that significantly impact our digital marketing efforts.

• Professional Development & Learning Objectives
  • PPC Structure Mastery: Take the lead on optimizing and refining PPC account structures for maximum efficiency and performance.
  • Ad & Landing Page Testing: Employ advanced techniques in ad copy and landing page optimization to significantly enhance campaign performance.
  • Data Analysis Expertise: Utilize deep analytical skills to interpret complex data sets and provide actionable insights.
  • Strategic Discussions: Drive strategic discussions with key stakeholders to align PPC objectives with broader business goals.
  • Client Empathy: Demonstrate a sophisticated understanding of client needs to strategically manage marketing budgets and improve client satisfaction.
• Campaign Management & Strategy Development:
  • Campaign Assistance: Independently manage and refine PPC campaigns, implementing strategies to maximize return on investment.
  • Measurement-based Optimization: Use advanced analytics to continuously optimize marketing efforts across various channels.
• Client Engagement & Communication:
  • Solution Design Participation: Participate in solution design phases, translating complex client goals and KPIs into effective PPC strategies.
  • Client Communication: Maintain high standards of communication, proactively updating clients on campaign progress and strategic shifts.
• Data Analysis & Optimization:
  • Data Collection & Analysis: Conduct thorough data analysis to guide major campaign adjustments and optimizations.
  • Internal Ad Optimization: Take full responsibility for the company's internal advertising strategies and their execution.
• Sales & Business Development:
  • Sales Contribution: Drive sales activities that align with overall PPC and digital marketing strategies, including sophisticated cross-selling and lead generation tactics.
    

Requirements

What you already know:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 3-5 years of in-house experience in managing PPC campaigns.
• Advanced knowledge in digital marketing, including data analysis, strategy development, and client management.
• Exceptional self-motivation, Grit (as defined by Angela Duckworth), and a willingness to tackle challenges head-on.
• Excellent communication skills, with the ability to engage confidently with clients.
• Alignment with the core values of adMind, including Growth Mindedness, Extreme Ownership, Progress Over Perfection, and being In Love with the Problem.

Join our dynamic and innovative digital marketing analytics consulting agency as a PPC Analyst. This key role offers the opportunity to shape the agency's approach to PPC for our clients, directly impact our own marketing results, and collaborate with cross-functional teams to optimize marketing performance. If you are passionate about leveraging cutting-edge technologies, have a strong analytical mindset, and thrive in a client-centric environment, we invite you to join our team and contribute to our continued success in transforming data into actionable insights. Take the next step in your career and apply today to be part of a forward-thinking organization that values innovation, expertise, and a commitment to excellence in digital marketing analytics.

Benefits

This position is eligible for all full-time employee benefits, including:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Unlimited PTO
• Every 2nd & 4th Friday of the month off
• A career with growth opportunity and the ability to make an impact daily
• Working with highly talented colleagues
• Monthly team activities