Analyst, Paid Media

Analyst, Paid Media

We’re looking for a smart, hardworking, performance-driven marketer who makes just as much sense on paper as they do culturally.  We’re a seasoned team comfortable in our areas of expertise with the shared vision of creating a great company. We celebrate wins together and debrief missed opportunities so we can get the win the next time. We believe in supporting each other, improving the company through transparency, and creating a culture that is inclusive in every way. 

What Makes Augurian a Great Place to Work

• We live by our values; Drive Success, Build Innovation, Expect Respect, Work-Life Balance, Cultivate Growth, Honor Teamwork, Live Honest, and Have Fun! 
• We employ the best and brightest talent in the Twin Cities and have a culture and programs that create rapid development of our team.
• We give our team the power to do great work. If ownership, flexibility and accountability are important to you, Augurian might be the place for you. We remove barriers so that you can create and implement new ideas and do your best work without having to worry about red tape at every turn. 
• We are award winning; for our culture, our work and our growth.
• We care about our people.

That’s why we offer:

• Health insurance 
• Dental insurance
• Vision insurance
• 401k with match
• Flexible PTO
• Short term disability insurance

• Long term disability insurance
• Paid maternity/paternity leave
• Charity matching program
• Mental health programs
• Employee resource groups
• Hybrid model company wide

What You’ll Do

As an Analyst, you will use data to drive our decision-making processes, supporting various aspects of our projects and campaigns. Primary responsibilities are to master the functional aspects of your role within our team. In this role you’re expected to be a SME-in-training, hungry learner, proficient project manager and communicator, and dependable execution supporter.

Responsibilities:

Account Execution:

• Proactive optimization of digital marketing campaigns by analyzing performance metrics.

• Contribute insights to improve targeting, messaging, and overall campaign effectiveness; collaborate on longer-term strategy.

• Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.

• Manage budget allocation, bid strategies, and targeting to optimize campaign performance.

• Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process.

Account Management:

• Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.

• Address client feedback and ensure client satisfaction.

Account Strategy:

• Communicate strategic ideas to account leads to influence client strategy.

Analysis/Reporting:

• Gather and validate data from multiple sources to ensure accuracy and completeness.

• Work closely with cross-functional teams to understand data requirements for ongoing projects.

• Perform basic data analysis to identify trends, patterns, and insights to drive success.

• Assist in the preparation of regular reports, providing key metrics and performance indicators.

• Collaborate with team members to enhance data visualization techniques for better comprehension.

• Communicate and read data visualizations.

Quality Assurance:

• Conduct quality assurance checks on data sets to identify and rectify discrepancies.

• Delivery of high-quality work that follows the recommended Augurian process.

Documentation and Communication:

• Maintain detailed and organized documentation of relevant client and team information.

• Communicate findings and insights clearly to team members and other stakeholders.

Thought Leadership and Practice Development:

• Stay informed about industry best practices and emerging tools to enhance capabilities.
• Active participant in practice traditions and process.

Cross-Functional Collaboration:

• Act as a key team player in fostering a collaborative and results-driven work environment.

Organizational Culture and Core Values:

• Understand the agency's core values and bring them into work. Fostering a positive and inclusive workplace culture.

Our Promise to You

We will provide an environment where you can experience exponential growth. We have found that our team + clients + culture allows for faster development in turn creating more opportunity. We will give you freedom to take ownership of your clients, team and results while providing enough guidance and structure so you don’t feel like you’re on an island. We will live by our core values and ensure that everyone on our team is held to the highest standard so that you can have confidence you are working with the best. 

Augurian is an equal opportunity employer and is committed to creating a more diverse, equitable and inclusive agency where differences are valued and all people have the same opportunity to belong, contribute

e and thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Augurian

Augurian was in 2016 founded to help leaders have confidence in their digital marketing investments. Our core focus is driving business growth and helping our clients meet and exceed their goals through paid media (SEM), organic search (SEO), content marketing, and marketing analytics. Augurian helps modern day business, financial and marketing executives solve critical marketing challenges and Have Confidence in their digital marketing investments.