Director of Demand Generation

Worth AI, a pioneering company in the computer software industry, is seeking an experienced and strategic individual to join our team as the Director of Demand Generation. As the Director of Demand Generation at Worth AI, you will play a crucial role in driving growth and generating high-quality leads for our business. Worth AI is on a mission to revolutionize decision-making through the power of AI, and we are looking for a talented marketer to lead our demand generation efforts.

At Worth AI, we value diversity of thought, and we are committed to creating an environment where diverse perspectives are not only welcomed but celebrated. As a member of our team, you will have the opportunity to contribute to a culture of innovation and excellence, while making a positive impact on the business world.

As the Director of Demand Generation, you will be responsible for developing and executing comprehensive demand generation strategies and campaigns. You will lead a team of marketers and collaborate closely with cross-functional teams, including marketing, sales, and product, to drive revenue growth and ensure alignment with business objectives.

If you are a results-driven marketing leader with a proven track record in demand generation and lead generation strategies, we want to hear from you.

Responsibilities

• Lead the development and execution of comprehensive demand generation strategies and campaigns to generate high-quality leads and drive revenue growth
• Manage and mentor a team of demand generation marketers, providing guidance and support to drive success
• Collaborate with cross-functional teams to align marketing efforts with business objectives and ensure consistent messaging and branding
• Optimize campaign performance through data analysis, A/B testing, and continuous refinement of marketing tactics
• Monitor and report on key performance metrics, providing insights and recommendations for improvement
• Stay up-to-date with the latest trends, tools, and best practices in demand generation and lead generation
• Partner with sales teams to align marketing and sales efforts, support the sales funnel, and drive revenue growth
• Manage vendor relationships and budget allocation to maximize marketing ROI

• Minimum of 8 years of experience in demand generation, digital marketing, or a related role
• Proven track record in developing and executing successful demand generation strategies and campaigns
• Strong leadership skills, with experience managing and mentoring a team
• Deep understanding of demand generation strategies and best practices
• Experience with marketing automation platforms, CRM systems (Hubspot), and analytics tools
• Proficient in managing and optimizing multi-channel marketing campaigns
• Analytical mindset with the ability to leverage data to drive marketing decisions
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams and senior stakeholders
• Results-oriented mindset with a focus on driving revenue growth
• Prior experience in FinTech

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance
• Unlimited Paid Time Off
• 9 paid Holidays
• Family Leave
• Work From Home
• Free Food & Snacks (for those who are in Orlando, FL)
• Wellness Resources