Marketing and PR Manager (Can Be Remote)

About PanCAN:

Pancreatic cancer doesn’t stop or slow down, and neither do we. At PanCAN, we accelerate critical progress for pancreatic cancer patients. We take bold action by funding life-saving research, providing personalized patient services free of charge, and creating a community of supporters and volunteers who will stop at nothing to create a world in which all pancreatic cancer patients thrive.

PanCAN’s Precision Promise (SM) is one example of how we work to change the future for pancreatic cancer patients. Precision Promise is our groundbreaking clinical trial platform that is now enrolling patients at top institutions nationwide. Precision Promise is what the pancreatic cancer field and our patient community have been waiting for, hailed for its ability to transform the way clinical research is done for this disease.

We’re looking for people who, like us, will stop at nothing to make progress for patients. Our work is critical, meaningful and it changes lives every day. Join us and be a part of it!

THE OPPORTUNITY:

This position is responsible for implementing local strategic public relations strategies and working with Community Engagement team and with volunteers to curate and elevate stories that represent our larger mission and brand and place stories in local communities and drive awareness for PanCAN, its public awareness initiatives and all research, clinical programs and Patient Services. Position will also be responsible for cultivating meaningful relationships in key markets with local press and having a regular cadence of communication.

This role reports to the Associate Director of Public Relations.

ESSENTIAL FUNCTIONS:

● Identify local story angles for national PanCAN programs and initiatives that position the organization and its local affiliates as thought leaders in their community.

● Collaborate with Community Engagement department to stay informed about local influencers and local affiliate activities including fundraising events, advocacy and survivor and caregiver stories that may be press opportunities.

● Work with Community Engagement department to ensure local volunteer affiliates are trained in media and influencer outreach.

● Develop local templates media materials including pitches, press releases, talking points, PSA scripts, etc. for local volunteer affiliates to place in their local communities.

● Develop local year-round pitching opportunities based on national PR strategy and create template pitches and releases for local volunteer affiliates.

● Develop and deepen relationships with online, broadcast and print reporters, editorial writers, columnists and freelancers in key top markets and work with local affiliates to pitch and place stories to increase awareness of PanCAN and its key priorities and initiatives.

● Create and maintain comprehensive media contacts lists annually for all local affiliates

● Respond to local media inquiries and coordinate with interviews with affiliates as needed.

● Monitor and track all media hits and maintain and share records of press coverage.

● Work with local affiliates to build influencer outreach list, develop influencer relationships and work with influencers to help amplify PanCAN’s programs and initiative in partnership with social media team.

QUALIFICATIONS AND REQUIREMENTS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of this position.

● BA/BS degree in public relations, media or communications preferred.

● 3 years minimum experience in consumer brand, healthcare, or nonprofit public relations is highly desired.

● Experience writing, pitching and placing stories with local media especially in major markets.

● Relationships with local media in major markets a plus.

● Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.

● Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally.

● Proven written and verbal communication skills, as well as exceptional organizational skills.

EXPECTATIONS FOR ALL EMPLOYEES:

Support the organization’s mission and goals by exhibiting the following core values: Deliver Excellence, Service & Gratitude, Accountability, Team, and Sparkle Spirit!

THE OFFER: To encourage the people fighting the world’s toughest cancer, we provide our staff with the resources, care, and sparkle to do and be their best in and out of the office. We offer competitive salaries, variable incentive compensation, flexible work arrangements, a remote-friendly work environment, exceptional time off practices, and top-tier health and welfare benefits – all creating an extraordinary workplace and inclusive culture that celebrates diverse perspectives, encourages innovation, and is highly recommended to friends and colleagues by our team members.

GENERAL INFORMATION:

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all required duties, responsibilities, and skills.

Individuals assigned to this position must be able to work in a fast-paced, deadline-driven environment with demonstrated ability to juggle and prioritize multiple, competing tasks and demands and to seek management assistance as appropriate.

The Pancreatic Cancer Action Network is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other status protected under local, state, or federal laws.