Digital Marketing Manager

Cyclyx International, LLC. is a post-use plastic innovator that develops solutions for unlocking plastic's recycling potential. The company's 10to90® mission brand is focused on increasing the recyclability of plastic from 10% to 90%. Through their ability to chemically fingerprint plastic, Cyclyx works to create new recycling possibilities and pathways so that more plastic waste can be aggregated and pre-processed in a customized way for their partners to develop new products.

At Cyclyx, we make a difference by being different. Marketing is at the heart of Cyclyx, bringing to life the unprecedented work that we do. The Marketing Team is highly engaged across the business, playing a critical role in creative development and communications efforts. We are looking for a Digital Marketing Manager that can join our unique team, bringing fresh ideas and strategic plans to grow our brand. This is an opportunity for a highly creative, motivated, and digitally savvy individual to join an established, yet growing and dynamic company that is pioneering the solutions to the plastic waste management problem.

Role Overview

The Digital Marketing Manager at Cyclyx is a data-driven person responsible for managing digital mediums including the website, social media channels, email blasts, and more. S/he enjoys analyzing data and A/B testing, recognizing that a digital strategy is constantly changing and evolving. The Digital Marketing Manager is a self-starter who seeks opportunities to improve the company's digital assets and performance. S/he is also a team player, working collaboratively with other team members and departments to achieve goals and objectives.

Position Duties & Responsibilities

• Creates, executes, and oversees the digital strategy that supports the overall marketing objectives and goals set forth by the Vice President of Marketing.
• Develops digital content strategy for Cyclyx and 10to90 brand for both organic and paid media.
• Builds and maintains the website (landing pages, blogs, etc.), social media (all platforms), email campaigns, paid media campaigns, and more.
• Effectively develops digital strategies that increase customer engagement and loyalty to the brands.
• Serves as the liaison between Cyclyx and its third-party website provider who is responsible for maintaining the back end of the website.
• Builds and manages SEO/SEM strategy for the website to enhance page performance and ranking in search.
• Collect results and evaluate ROI of marketing initiatives; review customer data analysis reports; track campaigns, prepare monthly/quarterly/yearly performance analysis reports of post campaign and make recommendations to concurrent programs for modifications.
• Plan and schedule social media content; stay up to date with current social trends for content inspiration and creation; monitor and interact with social followers as frequently as possible to drive engagement and growth.
• Creates digital strategy with the user in mind, always finding ways to improve their experience.
• Creates and builds out the Cyclyx | 10to90 Google Business Profile, which includes a strategy for soliciting customer reviews.
• Works closely with and mentors the Marketing Engagement Specialist.
• Remains plugged into the digital landscape to stay up to date with latest trends and best practices.
• Eager to test new digital channels and tools that could benefit the brands.
• Presents campaigns and strategy to key stakeholders as needed.

Qualifications/Requirements

• 5 - 7 years of professional experience in digital roles, with some time spent in a managerial position.
• Previous experience in the following areas:
  • Managing social media platforms including, but not limited to, LinkedIn, Facebook, Instagram, Twitter, and YouTube.
  • Utilizing social media management platforms-preferably Sprout Social.
  • Utilizing a content management system (CMS) to build and maintain a website.
  • Running both organic and paid digital marketing campaigns.
  • Tracking digital performance and metrics with digital tools such as Google Ads and SEMRush.
  • Setting up and maintaining Google My Business profile.
  • Planning, executing, and tracking pay-per-click PPC advertising campaigns.
• Proven track record of successfully amplifying a brand's digital footprint, visibility, and performance.
• Familiarity with and comfort in using Microsoft Office programs (Excel, Outlook, PowerPoint, Teams, Word, etc.)
• Knowledge of basic HTML and CSS a plus.
• Ability to produce high-quality and on-brand work in a fast-paced environment.

• Experience in the environmental, recycling, plastics manufacturing, or other related commodities business preferred.

Education/Training

• Bachelor's Degree in Marketing, Communication, Advertising, or a related field required, or 5-7 years of relevant experience is required.
• Possesses relevant digital marketing certifications, such as Good Ads Certifications, Hootsuite Social Media Marketing Certification, HubSpot Email Marketing Certification, Twitter Flight School Certification, etc.

Personal Qualifications

• Excellent business acumen, commitment to teamwork, and focus on achieving results.
• Works well independently, but also as part of a collaborative team.
• Stellar time management and problem-solving skills to complete projects on time and on point.
• Ability to confidently present strategic plans to an audience, explaining rationale for digital strategy.
• Creative problem solver able to utilize digital knowledge to help company achieve larger goals and objectives.
• Professionally communicates via all correspondences: phone, email, Teams, and in person.
• Receptive to constructive criticism, remembering and applying this feedback towards all work going forward.
• Remains calm and professional in all situations, including under pressure and tight deadlines.
• Self-sufficient and resourceful, needing little to no direction to get started with a project.
• Maintains a calm and professional demeanor, especially when asked to make continual edits to a project.

• Displays a keen eye for detail throughout all work.
• Ability to take corporate goals and translate them into actionable digital strategies.

Must be legally authorized to work in the U.S. without sponsorship for employment visa status.

Company Total Rewards

Cyclyx offers a competitive salary and benefits package. Our comprehensive benefits package includes competitive, company funded (up to 90% company-paid premiums) health, dental, vision and insurance plans to robust retirement benefits that include company-matching employee 401(k) contributions, and much more. We also provide development and growth opportunities because we believe investing in your success is investing in our success. Also, working for a rapidly growing, fast-paced organization, you will have the opportunity to grow professionally and expand your network while building a rewarding and dynamic career.

Company Culture

We are committed to recruiting, developing, and retaining diverse and highly talented individuals. In addition to a competitive salary, we offer a comprehensive benefits package, an engaging and growing culture, and a variety of opportunities for our employees' professional growth and development.

Cyclyx is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We value mutual respect and diversity in the workplace and are committed to Employment Equity and Inclusion. We celebrate the unique differences of our employees that drive curiosity, innovation, and the success of our business. We encourage applications from all qualified candidates and do not discriminate any applicant's status protected by the laws or regulations in the locations where we operate. Accommodation is available for applicants with disabilities.

Position Mechanics

Reports To: Vice President of Marketing

Type: Salaried ($77,000 - $90,000); full time

Regular Office Hours: 8:30am-5:00pm, plus occasional evening and weekend work to adhere to the ongoing news cycle

Staff: No direct reports, but solicits and manages contributions from internal resources and manages relevant vendors

Location: Preference is NH/MA/RI

Work Environment: Hybrid; Remote office and professional office

Travel: The work will mostly be performed locally, though occasional travel should be expected