Sales Marketing Director

Sales Marketing Director

Our client has been serving the commercial, industrial, and utility markets for 30-years. They are committed to being a top- rated distributor of all types of electronic wire and cables. They specialize in providing high-quality products and exceptional service to their customers across various industries.

Based on a strong relationship with key customers and a small, dedicated team sales professionals, the company’s sales are growing. The company need to expand and innovate and that means getting more business from their customer base and growing their new customer base. They are seeking a dynamic Sales Marketing Director to spearhead the reinventing of the existing sales force, while creating a Marketing Team to support the company’s sales efforts with improved marketing communications, improved website, developing online sales, and the development of new business in new segments.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to maximize sales opportunities and drive revenue growth.
• Establish and lead a Marketing Team, responsible for brand management, digital marketing, and customer engagement initiatives.
• Analyze market trends, customer behavior, and competitor activities to identify new business opportunities and optimize existing sales channels.
• Collaborate with the sales team to leverage insights from existing customer base and develop targeted marketing campaigns to retain and expand customer relationships.
• Drive the development and implementation of an effective online sales model, focusing on website optimization, ecommerce platforms, and digital advertising.
• Oversee the revamping of the company website to enhance user experience, increase online visibility, and drive conversion rates.
• Lead cross-functional teams to ensure alignment between sales, marketing, and other departments to achieve strategic objectives.
• Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

• Proven track record of success in sales and marketing leadership roles, preferably within the industrial or manufacturing sector.

• Experience in creating and implementing marketing strategies to drive revenue growth and expand market share.
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, social media, and e-commerce.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional leadership and communication skills, with the ability to inspire and motivate teams to achieve goals.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Why This Job?

• Opportunity to make a significant impact and shape the future of a growing company.
• Competitive salary and benefits package, including healthcare, retirement plans, and performance bonuses.
• Collaborative and supportive work environment with opportunities for professional development and advancement.
• Work with a passionate team of industry experts dedicated to delivering exceptional customer value.

The targeted base compensation for this position is $150,000 to $175,000 and the bonus. The total compensation should be in the range of $250,000 or more. This company offers a full complement of benefits for the employee and dependents.

If you are a results-oriented leader with a passion for operational excellence and are looking for a rewarding opportunity to make a difference, we want to hear from you! Please submit your resume outlining your relevant experience and qualifications to www.ClearfieldTalent.com and click on Current Positions and click on job # 0424-0323, click Apply and follow instructions. If you meet the qualifications that the client seeks, you should receive a response within 48 hours.

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