Sales Manager

Position Overview:

Two Roads Brewing is looking for a dedicated Sales Manager to join our winning team. This position is the account and customer facing contact for TRB within Fairfield County Connecticut. The goal of the sales manager is to increase sales in their territory by identifying new distribution opportunities and fostering growth at existing accounts, the ideal candidate will have a strong passion for craft beer and cocktails, and will represent the TRB brand to consumers accounts and our wholesale partner.

Position Requirements:

• 3+ years in the craft beer, industry or related beverage sales experience.
• Direct selling experience in Connecticut. Candidate should reside in Fairfield County
• Must be 21 years or older.
• Must have a valid driver’s license in the ability to travel within the statewide territory.
• Proficiency in MS Office Suite and VIP/iDig preferred.
• Detail oriented and self-motivated.
• Must possess the ability to communicate effectively with out of state team members accounts and wholesalers.
• Have a passion for taking the road less traveled.

Essential Duties and Responsibilities:

• Build account base by targeting new or non-buying accounts.
• Foster growth of accounts to increase sales.
• Work with territory team and wholesaler to identify opportunities.
• Identify and communicate chain opportunities to chain team.
• Create Target list and collected data to build routes that target opportunities.
• Be the direct representative from the brewery to the consumer in designated territory.
• Plan, organize and represent the brewery at public events.
• Plan and execute on premise events with focus on fostering supportive relationships with accounts.
• Conduct off premise tastings to support accounts and interact directly with customers.
• Achieve planned sales and distribution goals.
• Give direct feedback to manager and team on accounts and distributor relationships.
• Provide management with weekly report to recap previous weekend and summarize plans for the for the upcoming week.
• Conduct waitstaff and bartender education events.
• Ensure proper merchandising on and off premise.
• Track and monitor progress in all accounts using VIP/iDig/Karma.
• Create and maintain profiles for all accounts using VIP/iDig/Karma.
• Work with distributor brand manager and team to promote sales, brand awareness and consumption.
• Execute all administrative responsibilities in a timely manner.
• Host retailers and distributors at the brewery.
• Participate in wholesale or work-withs in territory.

Skills and Abilities:

Strong, passion, and understanding of Craft Beer & Cocktails.

Strong sense of urgency and commitment to achieving results.

Self-driven, organized, and willing to wear lots of hats.

Strong communication skills and ability to speak in front of large groups.

Ability and willingness to accept feedback and grow from it.

Organized and task-oriented approach to administrative work.

Creative approach to events and consumer facing events.

Working Relationships:

• The Sales Manager must work independently, as well as with their wholesalers, to identify new offer opportunities.
• Sales Managers report directly to the Regional Manager and will collaborate with Sales Department leaders, chain team, and marketing team.