Manager of Content

Are you an experienced Content Manager or Managing Editor with a background in leading and overseeing a publication, especially within the events space? Are you looking for an exciting role that would allow you to be at the forefront of content development? Then look no further! Health Connect Partners is currently hiring a Manager of Content.

The Manger of Content will devise and execute the omni-channel content strategy for Health Connect Partners leading a data-driven, analytical culture, where data and insights inform editorial and business strategy and decision-making. The primary objective for this role will be to create integrated digital, multimedia, research and event content that drives Health Connect Partner’s growth via strengthening the existing positioning, expanding audience, and serving as a year-round platform for the hospital professionals and supplier community through highly targeted and valuable industry intelligence.

In partnership with the Executive Team, this role will develop new commercially viable content products that will drive media, subscription, research and event revenues. The Manager of Content will be a market-facing leader for the brand and will regularly host webinars and video series - in addition to serving as a host and moderator of sessions at Health Connect Partner’s events. This role will work closely with the internal team and industry partners, influencers and leaders on the development and distribution of content.

Key Responsibilities

• Create and lead the content strategy for the brand
• Develop, lead and manage the goals and delivery of editorial programs, including identifying topics and overall content opportunities
• Develop, lead and manage the editorial calendar that reflects each specific sector that the events support
• Partner with the team to be the “voice” of the brand and ensure alignment with product portfolio
• Work with the team to create storytelling around brand, events, and digital media that drives marketing content, audience engagement, and supports revenue generation
• Manage the strategy and delivery of content revenue and profitability targets
• Lead with data and insights to inform near and long-term solutions
• Manage strategic reporting and dashboards that leverage existing and new data sets and serve as a tool for understanding the industry, current and future trends, and performance metrics
• Oversee testing, analyze performance data, and adjust resources to top performing content elements
• Stay current with industry trends and introduce innovation and best practices
• Lead and develop the content team, including hiring, onboarding, employee development, goal setting, and performance management
• Manage and hire a network of freelance writers and contractors that represent the “voice” of the brand
• Identify and engage with new and existing partners to build out content opportunities

Qualifications

• 5+ years of experience in B2B content and information businesses
• 3+ years of Department Leadership
• Experience creating and running a P&L
• Experience diversifying and growing revenue streams and audience, via content
• Proven leadership skills with strong cross-departmental management skills
• Experience working at a high-growth, entrepreneurial business

Benefits:

• Two weeks paid vacation, plus major holidays
• 401k program
• 75% paid employee healthcare
• Paid career related education
• Opportunity to travel

NO PHONE CALLS - applications will only be accepted online.

Non-smokers and local candidates only (office headquarters in Lebanon, TN); no virtual or remote opportunities are being considered.

Starting salary based on the candidate’s qualifications and experience. Benefits available after 90 days.