Sr. Marketing Director

We're seeking a self-motivated Senior Marketing Director to join our team in Bowling Green, KY. Inked Brands works with niche brands to build and scale their products and e-commerce traffic and sales. Our team is fun, creative, and willing to take smart risks. In this role, you’ll be responsible for strategy and execution of marketing campaigns to drive revenue growth for a variety of brands. You’ll be a key contributor - directly responsible for the creation, implementation, analysis, and management of successful workflows and department processes, aligning strategies with overall company goals. The perfect candidate thrives in a fast, results driven work environment and loves driving efficiencies for maximum results. If this is you, we want to hear from you!

WHAT YOU’LL DO

• Lead a team to execute vision and strategy. Ensure team members meet deadlines. Communicate job expectations, give feedback through consistent coaching and counseling, and enforce policies and procedures; Direct team on best practices.
• Own the digital marketing strategy and the marketing calendar for all brands. Set goals and budgets for the department.
• Establish and maintain departmental processes and workflows.
• Prioritize work across portfolio of brands appropriately.
• Collaborate with other department leads (ex: product development and accounting); ensure communications are coordinated and objectives are aligned.
• Implement and monitor relevant key performance indicators (AOV, CAC, LTV, and conversion) around paid advertising, retargeting, and other marketing campaigns.
• Assist with building the strategic plan for each brand with all stakeholders. Plan and devise marketing strategies for brands to meet sales and stretch goals.
• Identify new opportunities and provide strategic recommendations to drive growth of marketing channels. Identify relevant market and industry trends to inform planning and decision-making.
• Develop and execute targeted customer acquisition goals, monitoring effectiveness, and reporting on key ecommerce/subscription KPIs (sales, profit projections, pricing and distribution, churn rate, customer LTV, etc.)
• Build working knowledge of the customer profile to better support decision making on branding and customer experience.

• Find, analyze and filter marketing vendors for various partnerships.
• Manage agencies and third-party marketing vendors if applicable.

WHAT YOU’LL BRING TO THE TABLE

• BA/BS degree; marketing emphasis a plus
• 2+ years in digital marketing for consumer brands (ecommerce and/or experience in categories of paper goods, drinkware, and other giftables a plus)
• Ability to lead a team, grow a team, and bring out the best in others
• Entrepreneurial, persistent, resourceful, with the ability to learn quickly.
• Great project management skills.
• Organizational Skills – Demonstrates strong planning skills, prioritizing and managing conflicting demands to meet deadlines. Able to function in a fast paced environment.
• Communication – Superb interpersonal and verbal/written communication skills. Builds relationships and works collaboratively in a team environment. Tailors communication to specific audience, which spans a wide range including customers, brand partners, vendors and industry experts.
• Detail Orientation – Exhibits a high level of accuracy.
• Judgment and Decision Making – Considers the relative costs and benefits of potential actions to choose the most appropriate one; looks beyond things accepted as “given” to suggest creative approaches. Maintains confidentiality and high ethical standards.
• Cultural Fit – Embodies and inspires a positive attitude, in support of our unique culture founded on the principals of excellence, respect, accountability, integrity, enjoyment and diversity.

WHAT DEFINES SUCCESS

• Grow each brand to achieve revenue and profitability goals
• Solve problems effectively and recruit/develop a successful team
• Execute innovative go-to-market strategies with the team
• Use data to make informed business decisions