Digital Marketing Coordinator

POSITION SUMMARY:

The Digital Marketing Coordinator is responsible for increasing online awareness, visibility, and engagement to advance the mission of Houston Food Bank. This position will coordinate with the Digital Marketing Strategist in planning, developing, implementing, and managing web-based communications to broaden the scope and reach of the Organization’s public digital presence. Primary responsibilities include writing, preparing digital assets for the Food Bank’s website and social media platforms; helping cross-departmental teams develop and evolve ideas to bring together goals, objectives, and needs; identifying new opportunities and aspire to increase brand awareness; writing/editing and/or reviewing all e-communications (e-newsletters, e-blasts, announcements, surveys); and support organizational photography and video.

ESSENTIAL JOB FUNCTIONS:

Adhere to PACT values. (Purpose: Using our strengths passionately to contribute to our mission. Accountability: Choosing to rise above one’s circumstances and demonstrating ownership to achieve results. See It. Own It. Solve It. Do It. Courage: Standing up for what’s right and acting. Transparency: Doing things openly and honestly.)

Overall Digital Marketing

1. Provide support in the implementation of overall digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
2. Research products, services, and current strategies to identify new opportunities.
3. Liaise with Food Bank departments to optimize brand awareness and mission.
4. Stay up-to-date with digital technology developments.
5. Supports online fundraising initiatives including but not limited to Facebook Fundraisers.
6. Monitors the digital landscape and provides suggestions for improvement.
7. Collect metrics and data for ROI and KPI measurements.
8. Manage third-party online platform profiles in support of brand awareness and donor stewardship. Additionally, lead content sourcing from leadership and other teams to ensure requirements are fulfilled on charity evaluator sites, such as Charity Navigator and GuideStar, and accurate data representation on sites such as Wikipedia and Google Business.

Social Media

1. Represent the voice of Houston Food Bank online.
2. Manage the social media for the organization including the primary platforms of Facebook, Twitter, Instagram, YouTube, and LinkedIn.
3. Monitors Food Bank-related content on social media sites in support of HFB’s reputational management strategy.
4. Build strong audience engagement through social media interaction as well as provide resource support and answers to common questions.
5. Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
6. Collaborate with Online Giving Coordinator to maintain a comprehensive editorial calendar.

Website

1. Writes, designs, and maintains website utilizing a marketing conversion funneling method.
2. Lends support around search engine optimization (SEO) strategy to increase traffic to the Food Bank site.
3. Helps oversee and project manage annual website audit for continued site health

E-Communications

1. Review, edit and/or provide content support for all e-communications to ensure strong brand representation.
2. Support other Food Bank departments in their e-communication efforts including the implementation and management of content review processes and procedures.
   

SUPERVISORY RESPONSIBILITIES (Yes/No):

• No

QUALIFICATIONS:

Education/Experience:

• Bachelor of Arts or Science degree in Communications, Public Relations, Marketing, or a related field
• 3-5 years of related experience (not including internships)
• 2 years’ experience in all aspects of digital content development, and implementation required
• Proficiency in and understanding of social media platforms required
• Basic knowledge of HTML and CMS required
• Proficiency in Microsoft Office suite

Certificates, Licenses, and Registrations:

• NA

Special Knowledge/Skills/Abilities:

• Proven work experience in organizational social media creation and management
• Fluency in website and social media curation and writing
• Familiarity with website CMS: WordPress
• Familiarity with web design including basic HTML skills
• Familiarity with Adobe Creative Cloud suite
• Basic knowledge of Email Marketing techniques
• Hands-on experience with online marketing tools and practices
• Strong web/social media writing skills and in a variety of other contexts: must have portfolio/samples of work
• Versatility; team orientation
• Strong customer service orientation
• Familiarity with digital photography
• Ability to adjust to unexpected opportunities; flexibility
• Bilingual a bonus
• Conversant in the nonprofit culture
• Able to communicate complex information clearly
• Attentive to detail; organized
• Multi-tasker
• Strong problem-solving abilities, innovative, solution-oriented
• Able to coordinate well with other departments and personnel
• Flexibility to work primarily remote, but occasionally report to Houston Food Bank

COMPLIANCE:

Carries out responsibilities in accordance with HFB policies.

REASONING ABILITY:

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions. (For best performance, the jobholder in this position would be expected to show the right knowledge, skills, and abilities in the listed areas.)

COMPETENCIES:

• Action-Oriented
• Customer Focus
• Drives for Results
• Priority Setting
• Managerial Courage
• Interpersonal Savvy
• Creativity
• Standing Alone
• Time Management
• Decision Quality
• Self-development
• Patience

*Is legally able to work in the United States.

The foregoing statements describe the general purpose and essential job functions required to this job and are not an exhaustive list of all responsibilities, working conditions, qualifications, and skills that may be required.

Houston Food Bank (HFB) is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities, and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented, and diverse workforce. HFB is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.