Brand Merchandising Specialist

Are you passionate about transforming sales of products into captivating brand experiences? We seek a creative sales marketing mind to spearhead our brand merchandise marketing and sales coordination. From conceptualizing and coordinating innovative marketing strategies, your role will be pivotal in connecting our products with our B2B and direct to consumer audiences. Additionally, you will engage in projects such as analyzing product performance, identifying areas for improvement, and developing strategic sales targets to drive the growth of our branded merchandise. If you're ready to immerse yourself in the world of brand merchandising and bring our products to life, join us on this exciting journey!

Essential Functions:

• Establish and execute sales marketing strategies and projects for brand merchandise to grow sales of the Certified Angus Beef ® brand.

• Devise strategies that harness sales-related insights, consumer buying trends, prevailing standards, and novel developments to grow sales.
• Responsible for creating and implementing product merchandising strategy promotions and marketing sales for brand merchandise.
• Responsible for managing and maintaining e-commerce and online merchandise sales channels. Sales channels include Shopify, Amazon, Meta, Google, YouTube, and other social media or e-commerce channels as needed.
• Collaborate with and support the activities and projects of the creative team to develop assets for promotions and marketing.
• Collaborate with and support the activities and projects of the account marketing team to identify opportunities for sales growth
• Create promotional offers and campaigns while managing their performance.
• Analyze sales data and deliver reports to inform sales opportunities and targets to drive growth and the effectiveness of marketing strategies and identify areas for improvement.
• Examine sales-related metrics to evaluate inventory and influence new items.
• Overall collaboration on marketing projects to ensure cohesive brand messaging across all platforms and audiences.
• Engage with customers in our Wooster merchandise brand store as well as an opportunity to curate engaging pop-up stores at various events, showcasing our products in dynamic environments.
• Work closely with branded merchandise to provide support where needed.

Travel: Must be willing and able to travel (car or airplane), up to approximately 10%. It may require overnight travel and/or weekend work.

Location: This in-office position is based in brand headquarters located in Wooster, Ohio.

EMPLOYMENT STANDARDS:

Education/Experience: Any combination of education and experience that would provide the required skill and knowledge for successful performance would be qualifying.  Typical qualifications would be equivalent to:

• Possession of a bachelor’s degree from an accredited college or university, in marketing, e-commerce, or a related field; and/or

• Two to five years of experience in merchandising or e-commerce experience.

Knowledge, Skills, and Abilities:

• Direct-to-consumer online sales experience with knowledge of online consumer shopping behavior and e-commerce platforms

• Experience supporting accounts for business-to-business merchandise sales
• Excellent written and verbal communication, presentation, administrative and organizational skills
• Professional, customer service, and solution-oriented with the ability to think creatively
• Strong detailed organizational skills with the ability to follow up and high attention to detail
• Self-motivated, highly resourceful team player with strong initiative and desire to work with others with a proactive approach to problem-solving
• Able to work independently, manage multiple tasks, prioritize assignments, and help where needed while meeting deadlines and under pressure

• A track record of successful sales strategies that grow profits
• Desire to constantly learn and remain relevant in a constantly changing digital retail space
• Intuitive audience awareness for strategy, readability, usability, interactivity, and credibility on consumer websites and digital media outreach

Still excited? Here’s what we can offer you.

In addition to enjoying great-tasting beef, we provide employees 10 vacation days and 10 personal days in the first year of employment. Employees also enjoy nine paid holidays and time off to volunteer in the community. We pay 90% of full-time employee health insurance. We also provide dental and vision coverage and an extensive wellness program. Both 401(k) and pension programs are available. We are an Equal Opportunity Employer.

More about Certified Angus Beef

The best-tasting beef starts on sustainable farms and ranches, and our role is to help market that beef to global food distributors and grocery stores, so chefs and home cooks can serve their best meals. While doing that, we stay true to our farm beginnings with staff meals around the table, open-door relationships, and neighborly friendships inside our Wooster, Ohio, home, and beyond. We challenge each other and push the limits of beef innovation to help our customers thrive, yet fun and celebrations are always cherished. For more than 40 years, we’ve held these traditions close and they helped make us a certified Great Place to Work ®.

If this position interests you, apply to join our team today.