Digital Advertising Advisor

About this job
As a Digital Advertising Advisor you will work with approximately 50 retailers to manage all aspects of their digital advertising. Nearly all our work is conduced remotely with customers from our Scottsdale offices (i.e. over the phone, email and screen share).

Your primary responsibility is to build a relationship with each of your clients. As a Digital Advertising Advisor you need to take the time to get to know each client. You must clearly understand their goals, objectives, worries and frustrations. You will use this knowledge to build, execute and monitor digital advertising campaigns in our proprietary AdRocket software.

Some of our clients are brand new to digital advertising – these clients are going to require some education, hand-holding and guidance as they venture into a new area for their business. Others have been using digital advertising in their businesses for some time – these clients need insight, perspective, analysis and new ideas to move their business forward. All of our clients need and deserve diligent, careful and timely execution of their advertising campaigns.

To succeed in this job, you must be really good at building and maintaining long term relationships with customers over the phone. You must have a relentless focus on details, deadlines and results – you must always be keeping track of what you have to do, by when and then make sure it gets done. You will need to be comfortable with digital advertising. Likewise, you must be excited to learn a fairly sophisticated piece of proprietary software that changes frequently (the AdRocket software). Lastly, you need to be the kind of person who enjoys the search for ways to improve the performance of the next advertising campaigns based on the results of the last one.

This job does not require graphic design skills. You will be backed up by a full design department that can create the ad creative you need to meet your clients need.

This job does not require you to sell new accounts. Our sales team handles the finding and selling of customers (most of our customers have been doing business with our company for years and years and already know us well). You will be responsible for customer retention and maintaining / increasing your clients’ digital marketing spend month over month, but you will not need to sell / open any new accounts, make any cold calls or the like.

This job does not involve travel (outside of possibly attending one or two trade shows per year). Nearly all of our work is done via phone, email and screen share.

This job does require you to have a firm understanding of digital marketing along with prior experience running successful campaigns.

Priority #1: Learn the proprietary AdRocket software and digital marketing fundamentals
Complete training in our proprietary AdRocket software -- training provided. Become AdWords™ certified – training provided.

Key Performance Indicators:

1. Complete training in our proprietary AdRocket software (4 weeks)
2. Complete AdWords Certification (4 weeks)

Note: As part of the training process, you may participate in various aspects of AdRocket Base promotions. You will also receive some training on our other products, including WebFronts® and RetailDeck®.

Priority #2: Onboard, setup and launch the initial advertising plan for new retailers

We are selling at a rapid rate and have retailers ready to get started with digital advertising. You will need to get to know them and get them up and running.

Key Performance Indicators:
1. The number of retailers assigned to you that are setup, onboarded and launched with AdRocket (your baseline goal is to have at least twenty-five in the first sixty days)

Priority #3: Provide regular guidance, support, analysis and execution for your clients
As you onboard your clients, you will be responsible for a monthly rhythm with each client. Each month you will need to assess each client’s needs, build/update their advertising plan, execute and monitor the plan and then report on performance. You will need to provide analysis and insight to the client each month.

Key Performance Indicators:
1. The number of clients that you are supporting (goal is fifty)
2. Customer satisfaction and retention
3. The average change in spend among your client’s month-to-month and over the past six months (goal is average +500/mo/client every six months)

Key Competencies

• Strategize and execute successful digital advertising campaigns
• Building and maintaining long term relationships via phone and email
• Communications – oral and written
• Meeting deadlines
• Analysis Skills
• Pragmatism
• Listening
• Customer Focus
• Team Player
• Accountability

Salary and Benefits

• Competitive salary based on experience
• Medical benefits with United Healthcare, VSP and Delta Dental with multiple plans to choose from including a $0 employee premium option
• 100% employer paid Life and Short-Term Disability insurance
• Additional ancillary insurance options available
• Eligible to participate in 401k after 6 months of employment
• Unlimited PTO
• 8-10 paid holidays per year
• Friendly working environment

Work Conditions

• We are currently operating remotely. Upon return to the office and normal operations, core working hours for this position are 7:30am to 4:30pm, on-site Monday through Friday
• We strive to make RWS a wonderful place to work by providing a fun and supportive work environment
• We know how to have a good time - company sponsored month end celebrations, catered weekly breakfasts, and a regular rotation of office perks
• Monthly All Company Meetings keep everyone informed of progress to goals and recent developments.