Remote Demand Generation Marketing Specialist

Location: Full-time remote in Broomfield, Colorado (in-office meetings 2-3 times a month)

Salary: Estimated annual compensation will be 76,000 110,000 flexible based on relevant experience. This is a full-time opportunity that offers full benefits including medical, dental, vision, 401(k) with match, and generous paid-time-off and holiday time.

Why ikeGPS?

• Comprehensive benefits package that includes medical, dental, vision, 401K + match, 3 weeks starting Paid Time Off (PTO), and generous parental leave
• Make an impact all of our employees contribute to our product and process (Even our job descriptions)
• We are an established, public, well-funded company
• We have real customers Our product is in-demand and there is a real need for it (no dotcom tomfoolery here)
• Innovative culture - We foster a culture of Mad Inventing, challenging each other to learn new skills and make interesting contraptions in our spare time
• Flexible work environment - we trust our employees to do their work because they want to, not because theyre forced to
• We promote within - We have implemented a talent accelerator program focused on identifying and building key strengths

Demand Generation Marketing Specialist Responsibilities:

Were looking to bring a Demand Generation Specialist into our family to help grow our Marketing team and to activate our go-to-market efforts

• Oversee and execute Marketo campaigns, nurture programs, landing pages, marketing email, for demand generation purposes
• Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com
• Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution
• Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices
• Build, implement, monitor, and improve ikeGPSs email marketing strategy. Own and perform all aspects of email campaigns, from design to writing, segmentation, strategy, all the way through technical development
• Work with our marketing team to create emails, forms, reports, and other related infrastructure to support campaigns
• Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report findings to senior management
• Develop and manage a testing strategy to continuously optimize emails, forms, and entire campaigns
• Maintain marketing database health and compliance with regulations, including GDPR
• Document and evangelize best practices and governance policies.

Demand Generation Marketing Specialist Requirements:

• 5+ years of experience in administering marketing applications and driving revenue through marketing campaigns including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics.
• 3+ years experience with email marketing technologies and best practices in B2B (business-to-business campaigns), such as Marketo and Bizible, and their integrations with Salesforce and other CRM tools
• Tools you should be familiar with include Marketo (certified expert), Bizible (or similar), Salesforce, Adobe Creative Cloud, Google Analytics and Google Ads
• Knowledge of Marketo's API Integration is a plus
• A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
• In-depth understanding of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC
• Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and sales funnels including the use of A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Bachelor's degree or relevant certifications a plus (not required)

About ikeGPS:

The United States and Canada are in the middle of a communications boom. The drive for more bandwidth is fueling amazing growth in the deployment of fiber and wireless networks. ikeGPS is changing the way communication companies like AT&T, Verizon, and Crown Castle deploy fiber and wireless networks. IKE Analyze from ikeGPS is achieving rapid adoption because we simply help communication companies deploy networks faster and safer while lowering deployment costs through better efficiency.

Our integrated field to cloud solutions allow our customers and partners to measure and assess Utility Poles and infrastructure using a unique combination of Laser, GPS, IMU, and Photogrammetry technologies, all based on a custom-built Android platform and corresponding Cloud service. We combine that with a killer team to create a full solution that delights customers in every way.

ikeGPS' Core Values:

We are a collective of pole measurement analysts, scientists, field data collectors, and customer advocates. We are on this planet to make a profound change in the lives of those we serve - every human connected through the workflow of pole provisioning projects. Together, we are building the power and communications infrastructure of the future.

Like many companies, we have our values. Our values are ours and we wear them in our own way. They guide us and they personify us. Our values are not something we leave at the office they are a genuine part of who we are. And well, we think that makes our people exceptional at work and at life.

• Simplicity & clarity.
• Open company. No BS.
• Be yourself. Be the change you seek.
• Manaakitanga; with a literal meaning of we rise by lifting others.
• The most important criteria for this role are a genuine fit with these values.

Applicants for this position must be eligible to work in the United States. We are not looking for contract (C2C) hires at this time.

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