SEO Specialist

TestPros is seeking a Search Engine Optimization (SEO) specialist to join our team. The ideal candidate will have experience developing and implementing successful organic search strategy with the latest industry best practices to maximize the volume of inbound organic traffic from search engines to our website. Expertise and experience with SEO keyword research, metrics, content strategy, link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, etc. - is required.

We are looking for part-time employee(s) to fill these roles.

Location: Remote (work from home) with occasional travel/work onsite at TestPros offices in Sterling, VA.

Responsibilities and Duties

• Work with corporate marketing to develop and maintain our web content development plan (including documentation, tracking, production management) and an editorial calendar based on strategic goals, business priorities, service/product launches, and other events.
• Develop and maintain a solid understanding of our Content Management System (CMS), WordPress, to provide ongoing content updates.
• Manage and implement all SEO activities such as keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic from Google, Bing, Yahoo! and other search engines.
• Constantly focus on what can be done to improve website conversion, analyzing user behavior and implementing A/B tests.
• Understand site mapping, user pathways, and information architecture, in collaboration with SEO, design, accessibility, usability, etc.
• Ensure that all content is accurate, on-brand, and on-time.
• Manage email lists and work with the marketing team to implement email solutions.
• Plan automation for email campaigns and provide recommendations for enhanced engagement based on available data.
• Monitor SEO and web site analytics for all web assets and use analytics to inform content development.
• Effectively utilize the latest appropriate customer experience (CX) maturity models, processes, tools, and user experience (UX) techniques to craft various artifacts supporting the design and prototyping process, including persona development, journey mapping, bright spot analyses, user stories, and metrics mapping and analyses.
• Perform complete audits and validation assessment / testing on software and documents, based upon Customer Experience (CX), User Interface (UI), User Experience (UX), Usability, and Accessibility (Section 508 / WCAG) guidelines and best practices.
• Develop and present compelling data-driven and return on investment-focused business rationale to influence favorable project support decisions.
• Provide consultation to a multi-disciplinary team of strategic communication professionals regarding multi-channel citizen outreach and engagement best practices.
• Document detailed findings to communicate identified issues and recommend potential solutions and best practices for remediation of discovered issues / violations.
• Apply process and/or software fixes.
• Develop and deliver informative and useful high-quality outreach/educational presentations.
• Prepare and conduct training on related topics.
• Develop, manage, and maintain current marketing and outreach activities and coordinate with internal and external customers. This includes writing and posting social media articles several times per month.

Required Qualifications and Skills

• You must have solid experience with the WordPress CMS.
• You must have experience working with Google Search Console and popular SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, etc.)
• You must have expertise in building and reengineering websites based around a solid understanding of SEO, UX, accessibility, buyer behaviors and user journeys.
• You must have exceptional writing skills, be detail-oriented, and able to balance multiple priorities.
• Highly motivated, self-starter that can work proactively with minimal supervision.
• Must have the ability to interact with all levels of the organization (technical and non-technical).
• Strong knowledge of Google Analytics and other digital analytics platforms, such as Tableau.
• B.A. or B.S. in computer science, information technology, human computer interaction, or related field preferred.
• Knowledge of Customer Experience (CX), User Interface (UI), User Experience (UX), Usability, and Accessibility (Section 508 / WCAG) maturity models, guidelines, and best practices.
• Excellent written communication skills for heavy documentation.
• Excellent verbal communication skills for developing and delivering presentations and training.
• Strong independent judgment and decision-making skills.
• Experience working effectively with several clients or project teams simultaneously in a fast-paced environment.
• Strong organizational and time management skills with the ability to manage multiple projects and assignments simultaneously and deliver them on time.

Preferred "Nice to Have" Qualifications and Skills

• Experience with ZOHO Marketing, email, Analytics, etc.
• Familiarity with Section 508 / WCAG accessibility compliance is considered a plus.
• Experience with ANSI/INCITS-354 Common Industry Format (CIF) for Usability Test Reports.
• Experience with ISO 9241-210 2019, Ergonomics of human-system interaction.
• Expertise conducting metrics analysis and interpretation.
• Experience translating complex ideas and data into well-designed and creative presentations and CX/UX artifacts. Advanced proficiency using presentation software such as Power Point.
• Experience effectively facilitating collaboration sessions of multi-disciplinary teams into a common goal, such as conducting persona development and journey mapping workshops.
• Relevant training and professional certifications such as:
  • Search Engine Optimization (SEO) training
  • Google Analytics training, Google Analytics Certified
  • The Ultimate Guide to Usability and UX (available by Udemy)
  • DHS Trusted Tester
  • IAAP Certified Professional in Accessibility Core Competencies "CPACC"
  • IAAP Web Accessibility Specialist (WAS) Credential
• Experience successfully working on teams with UX projects—helping to support ideation and/or design.
• Professional training/certification and/or experience with one or more design modalities such as visual design, interaction design, UX design and/or Information Architecture as well as related software such as Adobe Creative, Axure, or Sketch.
• Ability to successfully obtain a government issued clearance.

Benefits

TestPros offers a competitive salary, medical/dental/vision insurance, life insurance, disability insurance, paid time off, paid holidays, 401(k) retirement plan with company match, opportunities for professional growth, cell phone discounts, and much more! All benefits are per TestPros current policies and are subject to change without notice. Benefits are available to full-time employees.​

TestPros, Inc. is an Equal Opportunity Employer.

COVID Notification

To ensure compliance with President Biden's 9 September 2021 Executive Order 14043, TestPros, Inc. is implementing a requirement for US based employees to either show proof of being fully vaccinated from Covid-19 or have an approved/reasonable accommodation (based on disability/medical condition or sincerely held religious belief) exempting an employee from the requirement, by 8 December 2021 (timing may vary state by state). Individuals who are unable to meet Covid-19 requirements due to a disability/medical condition or sincerely held religious belief, may apply for a reasonable accommodation during the post-offer process. Individuals with approved accommodations will be subject to regular Covid-19 testing.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, or disability. VEVRAA Federal Contractor.

Powered by JazzHR

dTV9L9bRs0