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Marketing Coordinator Job Description Sample Template

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Marketing

This free Marketing Coordinator job description sample template can help you attract an innovative and experienced Marketing Coordinator to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.

Marketing Coordinator Job Summary

We are seeking a dynamic, highly organized marketing coordinator to join our growing organization. In this position, you will conduct relevant market research, produce effective promotional materials, and analyze sales data in order to optimize the use of resources and ensure our company's overall success. You must be able to interpret customer behaviors, project trends, patterns, and suggest creative ways to increase brand awareness. Excellent communication skills and a passion for advertising strategies are a must.

Marketing Coordinator Duties and Responsibilities

  • Conduct research and analyze customer behavior (e.g. purchasing habits, trends, and preferences)
  • Creatively envision macro and micro needs in order to design and implement successful marketing campaigns
  • Manage effective tracking systems for online marketing activities
  • Identify and analyze competitors
  • Prepare reports via the collection and analysis of sales data
  • Collaborate with the design department to produce exceptional promotional materials
  • Consistently generate clear product marketing copy
  • Organize promotional activities for new product and service launches
  • Prepare monthly, quarterly, and annual forecasts

Marketing Coordinator Requirements and Qualifications

  • BS degree in marketing or relevant field
  • Proven success and significant work experience as a marketing coordinator or similar role
  • Solid working knowledge of traditional and digital marketing tools
  • Experience with multiple research methods and the use of data analytics software
  • Expertise with SEO/SEM campaigns
  • Excellent computer skills including MS Office, web analytics, and Google Adwords
  • Familiar with necessary Customer Relationship Management and Content Management System software
  • Exceptional communication and presentation skills, both written and verbal
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