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Key Account Manager Job Summary
The key account manager is responsible for handling the most important client accounts in a company. These accounts make up the highest percentage of company income, and the key account manager must build and maintain a strong relationship with the client. They will be the lead point of contact for all key client matters, anticipate the client's needs, work within the company to ensure deadlines for the client are met, and help the client succeed. The key account manager will also bring in new business from existing clients or contacts and will develop new relationships with potential clients.
Key Account Manager Duties and Responsibilities
Developing a solid and trusting relationship between major key clients and company
Resolving key client issues and complaints
Developing a complete understanding of key account needs
Anticipating key account changes and improvements
Managing communications between key clients and internal teams
Managing account team assigned to each client
Strategic planning to improve client results
Negotiating contracts with the client and establishing a timeline of performance
Establishing and overseeing internal budgets with the company and external budgets with the client
Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met
Collaborating with the sales team to maximize profit by up-selling or cross-selling
Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training
Meeting all client needs and deliverables according to proposed timelines
Analyzing client data to provide customer relationship management
Expanding relationships and bringing in new clients
Key Account Manager Requirements and Qualifications
Able to multitask, prioritize, and manage time efficiently
Goal-oriented, organized team player
Encouraging to team and staff; able to mentor and lead
Self-motivated and self-directed
Excellent interpersonal relationship skills
In-depth understanding of company key clients and their position in the industry
Eager to expand the company with new sales, clients, and territories
Able to analyze data and sales statistics and translate results into better solutions
Bachelor's degree in marketing, business administration, sales, or relevant field; Master's degree preferred
Four to five years' previous work experience in sales, management, key account management, or relevant experience
Excellent verbal and written communication skills; must be a listener, a presenter, and a people-person
Basic computer skills, and experience with CRM software and the Microsoft Office Suite, with emphasis on superior Excel skills.
Strong negotiation skills, with ability follow-through on client contracts
Ability to multitask and manage more than one client account
Proven results of delivering client solutions and meeting sales goals
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