Job Summary: An Ecommerce Analyst will play a pivotal role in optimizing online sales and customer experience. Your expertise in data analysis, digital marketing, and e-commerce strategies will be instrumental in identifying opportunities for growth and enhancing a company’s online presence.

• Collect, analyze, and interpret data related to website traffic, user behavior, and online sales to uncover insights and trends.
• Monitor key performance indicators (KPIs) such as conversion rates, revenue, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A/B tests and experiments to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Analyze inventory levels, pricing strategies, and product performance to optimize inventory turnover and maximize profitability.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Prepare and present regular reports and dashboards to communicate findings and insights to cross-functional teams and management.
• Collaborate with marketing, sales, and web development teams to develop and execute e-commerce strategies that drive growth and enhance the customer experience.
• Utilize data to create sales forecasts and projections to guide inventory management and budgeting.
• Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.

• Bachelor's degree in Business, Marketing, Data Analytics, or a related field. Master's degree is a plus.
• Proven experience as an Ecommerce Analyst or in a similar role, with a strong portfolio of data-driven achievements.
• Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
• Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Effective communication and presentation skills to convey complex data findings to diverse teams.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
• Experience with A/B testing and experimentation methodologies is a plus.