What is an account planner?

An account planner works in the advertising industry creating an overall communication strategy for each of their firm’s campaigns. In this role, your duties revolve around ensuring that communication is a smooth as possible. With your guidelines, the agency’s creative team can put more of their energy into creating an effective campaign. This career requires a keen understanding of each client's business and consumer. You need strong analytical skills to apply information about trends and market data to the marketing strategy. Though there are no set qualifications for this job, most applicants have a degree in marketing and experience in the advertising industry.