How to become an account planner?

The qualifications that you need to start a career as an account planner begin with a degree. Most employers prefer job applicants with a bachelor’s degree in marketing, but they may be willing to accept applicants that have work experience equivalent to a degree. Some agencies are even willing to train applicants who have a degree in an unrelated subject. You need strong analytical skills to assess market research data and make decisions about campaigns. You also need the ability to coordinate with people from different departments within an agency and interact with clients, so communication skills are crucial.